Effective Marketing Strategies for RDA Centers and Charities

State Administration Workshop 2019 Marketing and Promotions RDA Melanie Spaggiari

What is Marketing ? So many descriptors for RDA marketing is the activity and process for creating , communicating, delivering and exchanging offerings that have value for clients , partners and society at large RDA centres that you run( activity and process) offer unique services (offerings) that have immense value for our clients, our donors and the greater community. In fact most centres are in such demand that they cannot supply the need of our community. But how do we raise our profile as a charity ? How do we find ways to get more sustainable income streams ?

So where are we ? Nearly 40 centres in NSW We have a unique in demand offering Those that require our services seek us out to develop and enhance abilities How did they find RDA? Website , Facebook, School, Friends?? So why marketing and promotions? To provide the services for all that need them, we need money and people. Without volunteers to run the centres, to coach, to assess, to manage the horses, to manage the funds , to keep us all safe, we cant run either.

Promotion at centres a numbers game Fundraising by the centre committee is the life blood of a centre. You all know this! Get as many people as you can to get involved. Endeavour to get as many ways to fundraise as is possible to spread the sourcing. Doing the same every year is good but maybe change it up to try different things: Trivia nights , fashion parades, talent contents, art shows, restaurant fund raising functions Keep going with the BBQ s and teas Continue Merchandising of club clothing Do you share your most successful event with other centres ? If not why not? Everyone gets fatigued trying to be creative in getting money.

Grants State Office supplies links to community grants Generally for identified projects Centres can source their own grants All levels of government and companies give out grants Some grants are applicant driven ie grant maker picks the one they like best , others specific project in mind Before you accept you need to have the capacity to carry out the terms of the contract Navigate by identifying your centre needs before what s available . Start a list of your needs and brainstorm what could we do if we had the money

Marketing to society at large A way to create long term partnerships potentially with corporate partners who have a desire to work with charities that they can connect with. Today most have social accountability agendas. For example charities that do connect to corporate partners. Think Make a Wish and Qantas! Unicef have Comm bank, H&M, Ikea, Qantas , Louis Vuitton plus many others Why not RDA? So we have reached out to Racing NSW and Harness Racing NSW( for both riding and driving) . Trying to identify ways that we can have a partnership for the long term not just one off occasions. Hence the questionnaire centres recently received. Thank you to all those centres that have returned them also thanks to all centres that will now return them! Identified other companies to make submissions to about corporate partnerships. The aim is to find another income stream over the longer term

Thank You Any Questions ?