Effective Messaging Strategies for Impactful Communication
Successful messaging requires clarity, consistency, and alignment with audience interests. Visual design and storytelling play key roles in conveying messages effectively. Strategic communication is essential for creating new narratives and driving change.
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Messages Messages www.com-matters.org www.com-matters.org www.com-matters.org
Messages Successful messaging requires clarity and consistency. Good messages also must align with the interests and concerns most important to your audience. The best messages are those that align with an audience s value system. They are simple, factual, and provocative. Identify the values that sit at the core of the change you are seeking and zero in on them as crisply and succinctly as possible. Give careful consideration to the visual design of your messages and the www.com-matters.org pictures you use to tell your story. www.com-matters.org
Messages Messages 20 Number of times people need to hear a campaign message before it sinks in. www.com-matters.org www.com-matters.org www.com-matters.org
Messages Messages 45 Or above. The recommended Flesch score for better readability. www.com-matters.org www.com-matters.org www.com-matters.org
Messages Messages 5.4M Total number of foundation followers on Twitter (January 2013) www.com-matters.org www.com-matters.org www.com-matters.org
Messages Messages 4.4M Total number of Facebook likes for foundations (January 2013) www.com-matters.org www.com-matters.org www.com-matters.org
Messages We communicate to reach policy makers. We can have the best programs and policies in the world, but unless we translate them into language that reaches policy makers and the public, we won t be effective. EXECUTIVE LEADER Nonprofit www.com-matters.org www.com-matters.org
Messages When you say things in a clear, exciting, engaging way, people listen to what you have to say. If we want people to respond to our mission, we need to communicate that mission clearly. COMMUNICATION LEADER Nonprofit www.com-matters.org www.com-matters.org
Messages So many of the issues we work on are stuck because of the dominant narrative, and that doesn't change just by doing program work that gets results. To leverage those results to create new narratives takes strategic communication. COMMUNICATION LEADER Private Foundation www.com-matters.org www.com-matters.org
Messages How do you tie your messages to your values? www.com-matters.org www.com-matters.org
Messages What are examples of successful messages you have used? www.com-matters.org www.com-matters.org
Messages What kind of visual messages do you use? www.com-matters.org www.com-matters.org
