Effective One-to-One Marketing Strategy for Business Success
Learn about the benefits of implementing a one-to-one marketing strategy for your business, including how it helps in customer identification, differentiation, and retention. Discover the key steps involved in this personalized approach and why it can lead to increased customer loyalty and satisfaction. Explore the importance of customer perceived value in B2B service relationships as highlighted in the referenced study by Hansen, Samuelsen, and Silseth (2008).
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Presentation Transcript
Libya International Medical University Faculty Of Business Administration One To One Marketing STRATEGY Student name: Loaloah Albeira ID:1925 1
Content: 1. One to one marketing strategy. 2. Why one to one? 3. Reference. 2
One To One Marketing Strategy: A marketing strategy applied directly to a specific consumer having knowledge of the consumer s preference enables suggesting specific products and promotion to each consumer It is based on four main steps: Identify Differentiate Interact Customize A. B. C. D. 3
Why One To One? It helps in identifying your customers. It helps in differentiating your customers. It s a leading indicator of consumer repurchase intention and loyalty. It reduces customer churn, customer attrition. It increase customer lifetime value. It reduces negative word of mouth. It helps to retain customers increased cross selling. Higher levels of customer satisfaction. 4
Reference: Hansen, H., Samuelsen, B. M. and Silseth, P. R. (2008) Customer perceived value in B-t-B service relationships: Investigating the importance of corporate reputation , Industrial Marketing Management, Vol 37 No 2, pp. 206-217. 5
