Effective Product Launch Strategy for Accomplished Professionals

PRODUCT LAUNCH Presented by You Exec

Product Positioning Key Benefit Primary Differentiation The biggest benefit that our target market derives from our offering is more reliable quality at lower price point. What sets our product apart from competitors is its customizable options at no additional cost. Competitive Alternatives Market Category The market that we currently compete in is lifestyle technology. If customers are not using our product, then they re using similar products from Company A. Target Segment Our market for targeting is accomplished professionals who want to invest a reasonable amount in lifestyle improvements.

Beta Program Overview Mar. 15th Dec. 15th Sept. 15th High Initial product quality & early customer engagement Generate more Bookings and Revenue Early customer references and testimonials Beta Testing Goals % Current Completion 45 85 90 % Projected Completion 65 70 90

Beta Program Timeline 2015 2019 2021 2017 2016 2018 2020 2014 Project Kickoff Rollout Investor Presentation Private Beta Out Alpha Out Plan for Future Public Beta First Prototype

Customer Feedback 60% 90% 80% 40% 830 Happy Clients This is a sample text. You simply add your own 1400 Customer Complaints This is a sample text. You simply add your own 1170 Completed Tickets This is a sample text. You simply add your own 150 Working Hours This is a sample text. You simply add your own % Completed of Goal

Product Launch Timeline June April August Sample preparation Presentation(PPT) Social media set up E-newsletter design Direct mail design Print design Promotion video Event Staffing Launch event Speaking engagement Email announcement Radio commercial Web update Social media update Search Engine Optimization Product descriptions & portfolio Product fact sheet Targeting and positioning Usage test Competitor analysis Development Product Launch Distribution strategy Pricing strategy Promotion strategy Web design Mobile app design Press release Sample deliver to channel buyers and target media Sales training Promotion and sales kit May July

Product Launch Marketing Process 3 2 1 Launch Momentum Buzz Traditional media Social media PR & bloggers outreach Launch event In-store displays Measure impact Sustain buzz and conversation Testimonials & reviews Case studies or success stories Traditional media plan Social media plan Outreach plan for press/bloggers Advance outreach Create brand assets for launch (video, Images, written content) Sales/partner training

Product Launch Tracking Area Remarks Status Global news magazine launched week 7. Remaining deliverables to be completed in June 2019 including final launch events in regional offices. Communication Initial user training completed. Implementation in HR system pending resources availability. Handover process agreed with HR. New plan in place to improve timeline. Training Development New module launched successfully August 15th, as scheduled. Deployment will be delayed to unit 2 deployment completed. Decision to be approved by steering committee 15.2 Unit 1 Deployment Unit 2 Deployment 85% completed. Progressing as planned. New infrastructure successfully implemented May 29th. Infrastructure gap analysis completed preparation to analyze, identify issue & assess needs. Action have been taken. Regional Infrastructure Alarm, critical deadlines overdue no clear actions taken Alarm, deadlines overdue, clear & relevant actions taken/on going In control, running according to objectives & timeline

Go-to-Market Strategy Internal & external involvement What we re marketing What Who Market positioning Key product attributes Price positioning Business model Launch team Target markets Channel/partners Initial market penetration strategy Reason for adoption How should it be done Why How Value prop and key message for customers Value prop and key message for channels Value prop and key message for other audiences Tools for customers Tools for internal audiences External activities

Revenue & Cost Forecast Revenue Cost $10MM for all years $4MM for all years FY 2020 FY 2022 FY 2021 FY 2019 2.6 Revenue (MM) 0.45 3.4 3.7 1.1 0.9 0.95 Cost (MM) 1.05

Give You Exec to every member of your company Give unlimited access for an unlimited number of employees at your company. Automatically share premium presentations and business strategy book summaries every week with your entire company so you can increase productivity, learn from industry leaders, and ultimately deliver more value. Premium Business Book Business Strategies Unlimited Presentations Summaries with Audio & Frameworks Coverage LEARN MORE AT YOUEXEC.COM/CORP LEARN MORE AT YOUEXEC.COM/CORP