Effective Reputation Management Strategies for Class of 2020
Enhance your knowledge of reputation management with a focus on the rules of the game, references, public relations, corporate communication, corporate reputation, product brand, and corporate brand. Explore key concepts and strategies for successful public relations and corporate communication, essential for building and maintaining a positive organizational reputation. Understand the importance of communication in managing relationships with stakeholders and learn how organizations can shape their desired public perception. Dive into the world of reputation management and its impact on organizational success.
Download Presentation
Please find below an Image/Link to download the presentation.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author. If you encounter any issues during the download, it is possible that the publisher has removed the file from their server.
You are allowed to download the files provided on this website for personal or commercial use, subject to the condition that they are used lawfully. All files are the property of their respective owners.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author.
E N D
Presentation Transcript
REPUTATION MANAGEMENT Class of 2020
RULE OF THE GAME Be on time and ready for the class Max tolerance 10.25 Bobot nilai: Presensi 10%, Tugas Mandiri 25%, Kuis 15%, UTS 25%, UAS 25%.
REFERENCE Reputation Management, The Key to Successful Public Relations and Corporate Communication, 3rd. (John Doorley and Helio Fred Garcia, e-book) Internal Public Relations, Strategi Membangun Reputasi Perusahaan. (Agung Laksamana,2010)
Public Relations The management of communication and relationships between an organization and its publics. It is also the selling of ideas, policies, products and services through often uncontrolled media and two-way communication that complement or replace the controlled media and often one- way communication of advertising. Doorley/Garcia
Corporate and Organizational Communication: The centralized management of communication on behalf of the organization; The function is a critical contributor to an organization s reputation and thereby its competitiveness, productivity, and financial success. It is a subset of public relations. Doorley/Garcia
Corporate Reputation How the corporation is perceived. Doorley/Garcia
Product Brand How the (marketing) organization wants the product to be perceived. Doorley
Corporate Brand How the corporation wants to be perceived. Success, at least from the perspective of those who lead the company, would have corporate reputation equal to corporate brand. Doorley/Garcia
