Effective Reputation Risk Management Strategies
Enhance your understanding of reputation risk management by learning how to predict, prevent, and address reputational risks. Explore interventions and the concept of corporate citizenship in mitigating internal issues, while also considering external factors beyond your control. Discover the impact of Corporate Citizenship on reputation and how it contributes to shared value creation in society.
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Presentation Transcript
+ MANAJEMEN KRISIS Pertemuan 9 dan 10 Prediksi Risiko Reputasi Pencegahan Risiko Reputasi
+ Hanya sedikit risiko reputasi yang meski sudah diprediksi, bisa dicegah seluruhnya. Insiden eksternal tidak bisa dicegah. Misal cuaca, gangguan politik atau sosial. Isu eksternal tidak bisa dicegah: misal isu yang muncul dari stakeholders eksternal
+ Pencegahan risiko reputasi difokuskan pada isu internal; bagaimana menghapus atau setidaknya mengurangi kinerja buruk dan keputusan buruk. Dengan bahasa yang lebih halus: Apa yang bisa dilakukan untuk mendorong pengambilan keputusan ynng sadar reputasi
+ Pencegahan risiko biasa dilakukan dengan melakukan: Intervensi. Ada 2 jenis intervensi: hard irterventions: terkait struktur dan proses. Soft interventions: mendorong perilaku yang sadar reputasi: melalui penyadaran, pelatihan, motivasi. Corporate citizenship
+Perusahaan mestinya tidak hanya berorientasi cari laba. Perusahaan harus menjalankan fungsi community development, bukan hanya berorientasi pada laba perusahaan. Salah satu implementasi tanggung jawab sosial perusahaan adalah melalui corporate citizenship.
+Apa itu Corporate Citizenship? Corporate Citizenship merupakan suatu cara pandang perusahaan dalam bersikap dan berperilaku ketika berhadapan dengan pihak lain, misalnya pelanggan , pemasok, masyarakat, pemerintah dan pemangku kepentingan (stakeholder) lainnya.
+Apakah CC memengaruhi Reputasi? GOOD companies tend to manage reputation better than BAD Ones. GCC membantu menciptakan goodwill dan stakeholder engagement sehingga perusahan memahami value-nya terhadap masyarakat luas dan value atas reputasinya. SHARED VALUE
+Shared Value Harvard Business School professor Michael Porter defines it in terms of "shared value" -- policies that drive profitability while simultaneously advancing socioeconomic conditions in the communities where the corporation is based. Perusahaan dan masyarakat di mana perusahaan beroperasi harus mendapatkan keuntungan.
+GOOD CORPORATE CITIZENSHIP Meningkatkan reputasi perusahaan Meningkatkan keunggulan kompetitif Membantu memperbaiki kualitas hidup manusia. Memberikan akses dalam pemberdayaan masyarakat Sustainable Citizen = Sustainable company
+Membantu manajemen risiko mempermudah dalam mengelola profil risiko dan manajemen risiko. Beberapa risiko potensial yang mungkin timbul perlu dilakukan antisipasi serta mitigasi, sehingga dampak negatif yang merugikan perusahaan dapat diminimalisasi.
+Apa bedanya dengan CSR? CSR, as a term, is framed negatively...sebagai penebusan dosa. Bentuknya bisa charity, filantropi, dll CC lebih luas Good companies should behave like good citizens: obey the law, respect & helpful to others, free to speak
+Commitments to Corporate Citizenship We pledge to be a good corporate citizen in all the places we operate worldwide. We will maintain the highest ethical standards, comply with all applicable laws and regulations, and respect local and national cultures. We are dedicated to running safe and environmentally responsible operations. (Exxon)
+ Our vision is to be an innovative and inspirational global citizen in a world where our company participates. Every day we drive responsible business practices that contribute to profitable and sustainable growth. (nike)
+ With the aim of becoming a corporate citizen respected by international society, Toyota is conducting a wide range of philanthropic activities throughout the world. Its activities cover five major areas: education, the environment, culture and the arts, international exchange and local communities. (Toyota)
