Effective Research Project Communication Strategies Revealed
Explore various forms of communication used to highlight research projects, discover essential tools, determine least effective tools, identify key communication needs, understand target audiences, and learn how to inform DOT leadership about research successes.
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Presentation Transcript
What forms of communication do you use to highlight your research projects? 1) Presentations/Webinars 2) Newsletters 3) Website 4) Email 5) Reports (Final/Annual) 6) One Pages/Fact Sheets 7) Videos/YouTube Social Media/Blogs Technical Briefs Meetings Posters TRID/RIP Press Releases
What is the one communication tool you could not live without? 1) Email 2) Website/Internet 3) Presentations/Webinars Videos Newsletters Workshops/Meetings Fact Sheets Posters
What is the one communication tool you feel is least effective? 1) Newsletters 2) Internet/Social Media 3) Final Reports/Printed Materials 4) Faxes/US Mail 5) Email Phone calls Videos Final Presentations Teams Doodle Poll
What is the one thing you wish you had to help communicate about your program? 1) Staff/Time/Resources 2) Videos 3) Social Media/Website Database Broader Audience/Interest ROI Strategic Plan Knowledge sharing opportunities Flexibility on content/format Consensus on what people want to know
Who is your main audience when communicating? 1) DOT Staff 2) Peers/Other DOTs/Locals 3) Researchers 4) General Public 5) Executive Leadership 6) Legislative
Who is the easiest group of people to communication with? 1) TAC/Champion/Stakeholders 2) Other DOTs 3) Researchers/Academics FHWA Pooled Fund Program Local Agency Leaders Internal Employees
How do you inform your DOTs leadership about research successes? 1) Meetings/Presentations 2) Email 3) Newsletters 4) One Pagers 5) When They Ask Webinars Videos Dashboard
What topic is the most difficult to communicate about? 1) Highly Technical Research 2) New Technology/AI/CAV 3) Return on Investment 4) Policy Project Results 5) NCHRP/TRB Politically Sensitive Topics Poor Performing Researchers Implementation Success and Challenges Fails/Results Not Implemented Late Reports Basic Research
What word is used the most to describe your research program? 1) Helpful/Useful/Beneficial 2) Innovative/Forward Thinking 3) Excellent/Outstanding 4) Broad 5) Relevant Flexible Mundane Involved Stable Technical Professional Applied Who?
What word is the one word you hate to hear others use to describe your research program? 1) Slow/Takes Too Long 2) Difficult 3) Academic 4) Boring 5) Failure 6) Who? Small Accountability Acronyms Limited Nonprogressive Useful Understaffed Money
