Effective Social Media Marketing Strategy for Business Growth

Marketing Strategy

Sessions Overview Where and what to post? Posting Strategy Tools Boosting & Promoting Marketing Website on Social Media Resources

Posting Strategy Knowing which Social Media Platforms to engage with: Its important to understand that not all Social Media platforms work the same. Some like LinkedIn are strictly used for networking and engaging on a professional level, its very rare that you will see any fooling around happening on LinkedIn. Facebook, Twitter and Instagram are all almost the same type of platform, so engage on these platforms will be a little more light-hearted and fun. So always try to take advantage of that.

Example of a posting strategy

Social Networks: Facebook, Twitter, LinkedIn Such types of Social Media are used to associate with individuals (and brands) on the web. They help your business via branding, social awareness, relationship building, customer service, lead generation, and conversion.

Media Sharing Networks: Instagram, Snapchat, YouTube Media sharing types of Social Media are used to find and share photographs, live video, video and other kinds of media on the web. They are also going to help you in brand building, lead generation, targeting and so on. They give individuals and brands a place to discover and share media so the target audiences can be targeted and converted into a convincing and result-driven way possible.

Tools & Recourses Social Media Management is a job that takes up a lot of time and effort to get right. For most, the help of programmes that help you schedule posts and platforms that help you design content to put up on your pages is crucial. So, we have listed some tools that will help you and we will be giving you some resources to help you produce a strong Social Media Strategy.

Social media Management tools Hootesuite - is one of the most popular tools that can streamline your social media management. With the help of this tool, you can find, schedule, manage, and report on social media with ease. It enables you to keep track of control what s happening in your social media world all in one convenient dashboard. Napoleoncat - is an advanced social media management tool. Its flagship product, the Social Inbox, helps brands manage social media engagement and provide excellent social customer service across all major social platforms: Facebook, Messenger, Instagram, Twitter, LinkedIn, YouTube, and Google My Business. Mailchimp - Mailchimp is an all-in-one marketing platform that helps you manage and talk to your clients, customers, and other interested parties. Our approach to marketing focuses on healthy contact management practices, beautifully designed campaigns, and powerful data analysis.

Social media Management tools Hootesuite - is one of the most popular tools that can streamline your social media management. With the help of this tool, you can find, schedule, manage, and report on social media with ease. It enables you to keep track of control what s happening in your social media world all in one convenient dashboard. Napoleoncat - is an advanced social media management tool. Its flagship product, the Social Inbox, helps brands manage social media engagement and provide excellent social customer service across all major social platforms: Facebook, Messenger, Instagram, Twitter, LinkedIn, YouTube, and Google My Business. Mailchimp - Mailchimp is an all-in-one marketing platform that helps you manage and talk to your clients, customers, and other interested parties. Our approach to marketing focuses on healthy contact management practices, beautifully designed campaigns, and powerful data analysis.

Social media Design tools Canva is a drag-and-drop editor to design social media graphics, logos, and more. Choose from thousands of layouts. Use free stock images, illustrations, preset photo files, icons, shapes, and hundreds of fonts. Pixlr is a free photo editing tool that s easy to use and has a large library of effects. Access Pixlr s library of stickers, overlays, borders, icons, and decorative texts to add to your photos. Adobe Spark is a tool to create compelling social graphics, web pages, and short videos. Pick a photo, add text, and apply design filters or animations. Turn words and images into magazine-style web stories. Use Spark Post to create social graphics, Spark Page for web pages, and Spark Video to create compelling short videos. Explore a variety of layouts and fonts, and then tweak with text, photos, and icons.

Marketing Website on Social Media

1. Build a social media presence Do you already have a social media presence for your business? If so, and you have followers, you re on the right track! If not, don t worry you still have plenty of time to build your social media pages and establish your presence online. First, decide which social networks make the most sense for your company. Not all e- commerce business to counter businesses will thrive on LinkedIn, and not all technical Business-to-Business companies will work on Instagram. o Once you ve decided which networks to join, create your accounts. Try and keep all usernames the same across the board. Once the accounts are created, make sure you fully fill out your profiles. Include a photo of your logo as your profile photo and add a cover image. Add an about section, store hours, and address if applicable, email, and phone number. Make sure that you include your new website s URL address. Start building followers by inviting your friends, family, employees, and any known customers to like and follow your profile pages Make it a habit to post to your page regularly and be sure to include engaging and fun photos and videos and include links to your site in the post copy.

2. Create video content If you haven t already decided to create a YouTube account for your business, you might want to re-consider. YouTube is unique because it s equally a video hosting site, social network, and search engine. It s owned by Google, and it s a great way for you to post videos and ads about your company. It s surprisingly easy to get your new YouTube channel up and running. The hardest part is getting ideas for videos that you can post. Just be sure to take advantage of all the features YouTube has to offer. Include links in your profile, channel art, and descriptions of your videos. Utilize tagging when uploading a new video for additional reach.

3. Google Maps Creating a Google map from your Google business website is a great way to promote your Instagram account. All you need to do is go to your google map page and select the pins option. Once you ve done that, you will be able to pin your Instagram account right on your website! This will greatly increase your exposure as well as sales. Google local business will love this feature and it will help them to rank you higher in the search engines.

4. Reddit One of the more recent methods of promotion is through Reddit. The how to approach this is through the reddiquette of Reddit. The better you understand reddiquette, the more successful your approach will be when promoting your product on this social networking platform.

5. Conclusion The best way to promote your website is to find targeted users on these platforms. These users will already be interested in what you have to offer, and they will most likely be ready to accept your promotions. This will greatly increase your chances of making sales and converting traffic into leads. The key to finding the right targeted users is by utilizing the tools that are provided by the social media sites themselves such as Digg, StumbleUpon and Mixx.

Boosting & Promoting Boosting your social media posts is a marketing tactic that can exponentially increase the amount of people that see your content. The concept is simple: pay to have your posts show up as sponsored content on non-followers' timelines in order to gain more exposure. The more you pay, the more people who see it.

Resources Social Media Monthly Planning Calendar Social Media Cheat sheet Building your brand template

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