Effective Social Media Practices for Increased Engagement

Social Media Toolkit External Affairs April, May & June 2022

Social Media Best Practices For Facebook, Instagram, Twitter and LinkedIn: Limit post messaging to two or three helpful sentences and avoid long-form messages unless it is a compelling story that could move or inspire your followers. Always include a relevant visual (image or graphic) with your messages/posts. Post consistently. Being consistent in the quality and types of posts you create can help people know what kinds of messages to expect from you and how they tie into your business or mission. Post 2-4 times per week on Facebook and Instagram. On Twitter, you can post daily and even multiple times a day if you wish. Post 1-2 times per week on LinkedIn. Start conversations by asking questions and responding. Posts that include a prompt for conversation or a question receive 70% above average engagement. Respond within a day to relevant comments or questions on your posts to let fans know you re active and listening. Consider your audience. Before posting, ask yourself if the post is helpful to your followers. Don t forget a call-to-action when posting. For example, Visit CoveredCA.com for more details. 1

How to Instructions Captions and images can be used on Facebook, Instagram, Twitter or LinkedIn. 1. Copy and paste the caption from the post you d like to share. You may make necessary edits as you see fit, or to personalize with your contact information. [IMAGE HERE] Save the matching image from the shared folder and upload it to: 2. Be sure to tag Covered California so people can click to learn more. For Facebook or LinkedIn, type @Covered California and select the page from the drop-down when it appear. For Instagram or Twitter, type @CoveredCA to tag the page. Facebook and Instagram Stories Facebook and Instagram feed Twitter and LinkedIn 3. Don t forget to include the #CoveredCA hashtag! L O N G NOTE: Image sizes vary! Post square images to Facebook and Instagram your feed/timeline. Post rectangle images to Twitter and LinkedIn. Post vertical or long images to Stories on Instagram and Facebook. SQUARE RECTANGLE 2

SPECIAL ENROLLMENT FACTS ENGLISH POST COPY: You may be eligible for a limited time to enroll in health insurance through Covered California! See if you qualify today. https://www.coveredca.com/ SPANISH POST COPY: Podr as calificar por un tiempo limitado para inscribirte en un seguro m dico a trav s de Covered California! Mira si calificas hoy. https://www.coveredca.com/espanol/ 3

ENROLL DUE TO PANDEMIC ENGLISH POST COPY: If you need health coverage, you may be able to enroll due to the COVID-19 pandemic public health emergency. See if you're eligible. https://www.coveredca.com SPANISH POST COPY: Si necesitas cobertura m dica, es posible que puedas inscribirte debido a la emergencia de salud p blica por la pandemia de COVID-19. Mira si calificas. https://www.coveredca.com/espanol/ 4

$10 OR LESS ENGLISH POST COPY: Two-thirds of Covered California members have a brand-name health plan for $10 or less per month. If you're eligible for special enrollment, finish enrolling today. https://www.coveredca.com SPANISH POST COPY: Dos tercios de los miembros de Covered California tienen un plan de salud de renombre por $10 o menos al mes. Si calificas para la inscripci n especial, completa tu inscripci n hoy. https://www.coveredca.com/espanol/ 5

BRANDS YOU KNOW ENGLISH POST COPY: If you recently had a life-changing event, you could choose a health plan from brand-name companies and could get financial help. https://www.coveredca.com/ SPANISH POST COPY: Si recientemente tuviste un evento que te cambi la vida, puedes elegir un plan de salud de compa as de renombre y obtener ayuda econ mica. https://www.coveredca.com/espanol/ 6

ENROLL IF PAID PENALTY ENGLISH POST COPY: Did you pay a tax penalty for not having health coverage? You may be eligible to enroll through Covered California. www.CoveredCA.com SPANISH POST COPY: Pagaste una multa fiscal por no tener cobertura m dica? Podr as calificar para inscribirte a trav s de Covered California. https://www.coveredca.com/espanol/ 7

FINANCIAL HELP ENGLISH POST COPY: 9 out of 10 enrolled members got financial help for health insurance. If you qualify for special enrollment, apply today. www.CoveredCA.com SPANISH POST COPY: 9 de cada 10 miembros reciben ayuda econ mica para bajar el costo mensual del seguro m dico. Mira si puedes inscribirte ahora! https://www.coveredca.com/espanol/ 8

ENROLL AT ANY TIME ENGLISH POST COPY: Need health coverage? If you are single making about $19,320 or a family of four making about $39,750, you may be eligible to enroll in a plan through Covered California at any time. www.CoveredCA.com SPANISH POST COPY: Necesitas cobertura m dica? Si eres soltero y ganas alrededor de $19,320 o una familia de cuatro que gana alrededor de $39,750, podr as calificar para inscribirte en un plan a trav s de Covered California en cualquier momento. https://www.coveredca.com/espanol/ 9

LIFE TAKES A TURN (VIDEO) ENGLISH POST COPY: Californians who experienced a major life change in the last 60 days may be eligible to enroll in quality, brand name health insurance. https://youtu.be/NlzbIk6qkSE SPANISH POST COPY: Los californianos que experimentaron un cambio de vida importante en los ltimos 60 d as pueden calificar para inscribirse en un seguro m dico de marca y de calidad. https://youtu.be/-eVR5badLqk NOTE: Include YouTube link provided for video to auto- populate to post 10

Follow & Tag @CoveredCA on these channels: Facebook - www.facebook.com/CoveredCA Spanish page: www.facebook.com/CoveredCAEspanol/ Twitter - www.twitter.com/CoveredCA Spanish page: https://twitter.com/CoveredCA_es Instagram - www.instagram.com/coveredca LinkedIn - www.linkedin.com/company/coveredca Don t forget to include the #CoveredCA hashtag! 11

THANK YOU! 12