Effective Social Media Strategies for Engagement and Impact
Enhance your social media presence with these best practices for Facebook, Instagram, Twitter, and LinkedIn. Learn how to craft concise, compelling posts, engage your audience through conversations, and optimize visual content. Boost engagement by posting consistently and incorporating calls-to-action. Don't miss out on valuable tips for using captions and images effectively across platforms.
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Presentation Transcript
Social Media Toolkit External Affairs November 2022
Social Media Best Practices For Facebook, Instagram, Twitter and LinkedIn: Limit post messaging to two or three helpful sentences and avoid long-form messages unless it is a compelling story that could move or inspire your followers. Always include a relevant visual (image or graphic) with your messages/posts. Post consistently. Being consistent in the quality and types of posts you create can help people know what kinds of messages to expect from you and how they tie into your business or mission. Post 2-4 times per week on Facebook and Instagram. On Twitter, you can post daily and even multiple times a day if you wish. Post 1-2 times per week on LinkedIn. Start conversations by asking questions and responding. Posts that include a prompt for conversation or a question receive 70% above average engagement. Respond within a day to relevant comments or questions on your posts to let fans know you re active and listening. Consider your audience. Before posting, ask yourself if the post is helpful to your followers. Don t forget a call-to-action when posting. For example, Visit CoveredCA.com for more details. 1
How to Instructions Captions and images can be used on Facebook, Instagram, Twitter or LinkedIn. 1. Copy and paste the caption from the post you d like to share. You may make necessary edits as you see fit, or to personalize with your contact information. [IMAGE HERE] Save the matching image from the shared folder and upload it to: 2. Be sure to tag Covered California so people can click to learn more. For Facebook or LinkedIn, type @Covered California and select the page from the drop-down when it appear. For Instagram or Twitter, type @CoveredCA to tag the page. Facebook and Instagram Stories Facebook and Instagram feed Twitter and LinkedIn 3. Don t forget to include the #CoveredCA hashtag! L O N G NOTE: Image sizes vary! Post square images to Facebook and Instagram your feed/timeline. Post rectangle images to Twitter and LinkedIn. Post vertical or long images to Stories on Instagram and Facebook. ** Image title will include FB, IG, TW or STORY on where it should be posted. SQUARE RECTANGLE 2
Open Enrollment is here! ENGLISH POST COPY: The open enrollment period is here! Having health insurance protects your wallet. If you ever have high medical bills, you ll only pay a small portion, and your plan will pay the rest. Enroll now at https://www.coveredca.com/get-started/ SPANISH POST COPY: El per odo de inscripci n abierta est aqu ! Tener un seguro m dico ayuda a proteger tu bolsillo. Si tienes alguna vez facturas m dicas altas, solo pagar s una peque a parte y tu plan pagar el resto. Inscr bete ahora! https://www.coveredca.com/espanol/get-started/ 3
Financial Help ENGLISH POST COPY: Medical insurance may cost less than you think. Through Covered California, financial help can lower the monthly premium for health coverage. Visit https://www.coveredca.com/get-started/ SPANISH POST COPY: El seguro m dico puede costar menos de lo que piensas. A trav s de Covered California, la ayuda econ mica puede reducir la prima mensual de la cobertura de salud. https://www.coveredca.com/espanol/get-started/ 4
Quality Health Plans ENGLISH POST COPY: Looking for a health plan? You can choose from quality health insurance companies and may get financial help to lower the cost of your coverage. Visit https://www.coveredca.com/get- started/ SPANISH POST COPY: Estas buscando un plan de salud? Puedes elegir entre compa as de seguros de salud de renombre y tambi n podr as obtener ayuda econ mica para reducir el costo de tu cobertura. https://www.coveredca.com/espanol/get-started/ 5
What is Covered California video ENGLISH POST COPY: Covered California is a free service to help you find the health insurance plan that fits your needs with financial help to lower the monthly premium. SPANISH POST COPY: Covered California es un servicio gratuito para ayudarte a encontrar el plan de salud que se ajuste a tus necesidades con ayuda econ mica para reducir la prima mensual. 6
Follow & Tag @CoveredCA on these channels: Facebook - www.facebook.com/CoveredCA Spanish page: www.facebook.com/CoveredCAEspanol/ Twitter - www.twitter.com/CoveredCA Spanish page: https://twitter.com/CoveredCA_es Instagram - www.instagram.com/coveredca LinkedIn - www.linkedin.com/company/coveredca Don t forget to include the #CoveredCA hashtag! 7
