Effective Social Media Strategy Template
Create an effective social media strategy with this template tailored for your company. Customize executive summaries, set SMART goals, define KPIs, and target your audience for successful social media campaigns.
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Presentation Transcript
[YOUR COMPANY NAME] SOCIAL MEDIA STRATEGY [YOUR NAME] [YOUR TITLE] [EMAIL ADDRESS]
Instructions for using this template Once you ve followed the advice in our social media strategy template, you re ready to use this template. Now you have your own version. NOTE: Slides with blue background, like this one, are instructions to help you customize the template. Before you share your strategy with stakeholders, remember to remove them from the presentation.
Writing an effective executive summary The executive summary is a synopsis of your social media marketing plan. It should not exceed one page. The summary should contain the following information: Identify the problem or need for a social media strategy or proposed campaign Explain the anticipated result(s) Lay out the budget, time, and resources required to execute Include any additional information worth noting
Executive Summary [Point 1] [Point 2] [Point 3] [ect ]
Setting smart goals Set goals that are specific, measurable, attainable, relevant, and timely Make sure they are aligned to business objectives to accurately measure return on investment Track the right metrics to stay focused on what matters The objective, goals, and metrics you ll see further down in this template are examples. Update with what works for your business.
Key performance indicators By [date/month/quarter/EOY], we will: 1 1 [Insert S.M.A.R.T goal here e.g. We will grow our facebook audience by 50 new followers per week. ] 2 2 [S.M.A.R.T goal] 3 3 [S.M.A.R.T goal]
Defining your audience Knowing who your audience is key to creating content that they will like, comment on, and share. It s also important for planning how to convert followers into customers. Use the next slide to clearly and succinctly define who your target audience/customer/buyer persona(s) is.
Example job title(s) Needs(s) Pain Point(s) Preferred social network(s) Unique Characteristic [Other characteristic] [Other characteristic, e.g. age, sex, location, etc.]
Conducting a competitive analysis Analyze the competition s social media presence. This will help inform your own social strategy. If you know what your competitors are doing well and not so well you ll discover where you might have a competitive edge. Use the next slide to create a high-level overview of your competitors plan. Then conduct a SWOT analysis (strengths, weakness, opportunities, threats) for your own brand using slide no. 16
NETWORKS NETWORKS ACTIVE ACTIVE NUMBER OF NUMBER OF FOLLOWERS FOLLOWERS STRENGTH STRENGTH WEAKNESS WEAKNESS CONTENT THAT CONTENT THAT RESOUNATE RESOUNATE COMPITATOR 1 COMPITATOR 2 COMPITATOR 3
SWOT ANALYSIS Positive Positive Negative Negative Strengths Weaknesses Internal What are your strengths? Write them here And here Eg. Video production and expertise etc. What are your brand s weakness on social media? List in point form Eg. Low Twitter engagement etc. Opportunities Threats External What/where are the opportunities for your business on social media? List in point form Eg. Competitors aren t using Instagram Stories What are your brand s threats? Eg. Competitor Y has a 2X higher follower rate on Facebook etc.
Auditing your social media presence If you re already using social media, take a step back and look at: What s working and what s not Who is engaging with you Which networks your target audience is most active on How your strategy compares to the competition and/or your peers
We will maintain these accounts: Social network Social network Social network Social network What it s best for: Target audience: Types of content we will share: Key performance indicators (KPIs):
Crafting your content strategy Determine your content mix and posting calendar on the next two slides. Use the social media content rule of thirds: of content promotes business and converts audience of content shares ideas and stories from thought leaders is original brand content
POSTING SCHEDULE When Where What E.g. New Bridging blog posts E.g. When published; typically Thursdays at E.g. Facebook, Twitter, LinkedIn 8:30 am
Measuring your progress Use analytics tools to measure how you re performing against the goals, business objectives, and metrics you set earlier. Once you compiled data, create slides highlighting key learnings and next steps.
Progress Channels Channels Data range Data range Net Net Followers Followers Gain/Loss Gain/Loss # of Posts # of Posts Engagement Rate Click- throughs Mentions Facebook Instagram LinkedIn Twitter
TOOLS There are a variety of tools that can help you manage and optimize your social media activity, including Hootsuite, Buffer and Buzzsumo. Use this section to plan which ones you ll use. Tool Purpose Cost E.g. Hootsuite E.g. Post scheduling, social listening, E.g. $25/mo and analytics
Thats it for my social media strategy template! I hope you found it useful.
