Effective Strategies for Fundraising Success
Explore tactics for leveraging relationships, identifying opportunities, and overcoming objections in fundraising. Learn from experienced advisors and market executives on building rapport, engaging sponsors, and securing investments for charitable missions.
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Presentation Transcript
Agenda I. Leveraging Relationships II. Identifying Opportunities III.Overcoming Objections
Martha Pheeny Advisor Event Planner, DMV Leveraging Relationships
Who Do You Know? When creating your fundraising list, please consider making yourself a treasure map, like the one you ll find below. You never know who may be touched by life-threatening childhood diseases or will contribute simply because you ve asked:
Vendors and Clients Share how and why you/your company are supporting St. Jude and ask for their commitment Leverage the business you do together Leverage what competitors may be doing Set a goal to reach as a collective group Find your St. Jude champion and share your passion Make an introduction to your local ALSAC team there may be opportunities for that company/individual to become involved in a different way
Lizzette Dorado Market Executive Director, NYC Finding the Right Investment Through Multi-Channel Partnerships
So, you are in the meeting with your potential sponsor! What now? Build rapport Listen to your audience What do they like What are theircompany s philanthropic interests and goals Who have they worked with before Identify buzz words
Now It's Your Turn! Discuss the importance of their investment in our mission Based on what you heard, what opportunities can be mutually beneficial? Discuss their timeline for budgeting approvals, communication, etc. Agree on next steps and action items
Committee Member Advisory Council Walk Opportunity Client List SJLS Lean on your ALSAC team To build out Your toolbox What does the perfect partnership look like in your area? Pre-approved Social Media post, shares, etc. Auction Item Attendee Gifts Pre-approved promotion of event or auction Volunteering Employee fundraisers Payroll Ded.
Case Study FACTS FACTS TOOLBELT YEAR ONE YEAR TWO About the company: Recently rebranded 36 Properties across northeast 7 offices 22 multi-families 7,000 + tenants 260 employees Boston, New York and New Jersey Boston, New York and New Jersey Boston, New York and New Jersey Galas, Golf, Dinners Walks Onsite fundraisers Internal kick offs Opportunity to customize their benefits at each event 3 Galas 3 Walks Onsite fundraisers Internal kick offs Opportunity to customize their benefits at each event Walks Marathons Committee Members at several events Onsite fundraisers Internal kick offs Opportunity to customize their benefits at each event Additional employee engagement ops Interests: Tenant engagement through in person events Executive participation Environmentally responsible Employee engagement
Amy Weidner National Sales Lead Southwest Territory Overcoming Objections
Examples of Objections Supports local organizations Too busy/Not a priority No budget Indifference
Responding to Objections Empathize Underscore the need Underscore the need Pivot to new ideas or solutions Keep them engaged. Keep the door open.
