Effective Strategies for Volunteer Communication in Rotary Leadership
Explore the principles driving effective volunteer communication strategies in Rotary leadership, focusing on understanding volunteer segments, targeted communications, and utilizing the 80-20 rule. Learn how to engage volunteers effectively and adapt communication based on their evolving needs.
Download Presentation
Please find below an Image/Link to download the presentation.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author. If you encounter any issues during the download, it is possible that the publisher has removed the file from their server.
You are allowed to download the files provided on this website for personal or commercial use, subject to the condition that they are used lawfully. All files are the property of their respective owners.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author.
E N D
Presentation Transcript
Part II Club Communication ROTARY LEADERSHIP INSTITUTE
Club Communication Session Goals Understand the elements of effective communication Apply effective communication to Rotary leadership
Club Communications What opportunities exist for a leader or any member of a Rotary club to communicate with most or all of the other cub members? What problems exist for effective communication to your club? When is a written or oral communication too long? Is a very short communication sometimes effective?
13 Principles Driving Volunteer Communication Strategy Understand that all volunteers aren t the same. Every group of volunteers incorporates various segments, each with distinct wants, needs and interests. Get to know each segment well very, very well. And keep in touch on an ongoing basis. Use targeted interactive communications. They re the best way to move volunteers from one level of engagement to the next. Plan communication activities for each segment based on what you know. Planning enables you to focus on what s important in the long term, rather than be distracted by what just hit your inbox.
13 Principles Driving Volunteer Communication Strategy Speak directly to the wants of each segment. Roll out more frequent, targeted communications to build engagement and motivate volunteers to act. Make the ask Converting interest in volunteering, just as in fundraising, swings on it. Focus on your volunteer orientation program to ensure you re maximizing your communication activities in this critical engagement activity.
13 Principles Driving Volunteer Communication Strategy Put the 80-20 rule to work for your volunteer program. Focus on the 20% of volunteers who are most highly engaged to motivate them to become even more involved, and leverages them to more effectively engage less-connected volunteers. Train colleagues, volunteer leadership and board members as messengers to expand the reach of your volunteer communications.
13 Principles Driving Volunteer Communication Strategy Remember that your audience s perspective, wants, needs and interests change over time. Establish an active volunteer feedback loop. It s the only way to know what s relevant, what s working and what s not, and how to do it better. Track outreach responses to specific emails, changes in messaging or channels to supplement the feedback loop. Your findings will highlight what is effective so you can do more of it.
Club Communications Materials Insert CC-1 Introducing a speaker. Insert CC-2 10 Tips for Public Speaking Insert CC-3 Internal Communication Case Study The 10 Commandments of Communications rlifiles.com/files/resource/10_Commandments_of_Communication.pdf A Volunteer Communications Strategy: 13 Steps to Driving Recruitment, Engagement and Leadership (Case Study) by Nancy E. Schwartz Publisher GettingAttention.org / President Nancy Schwartz & Company
Club Communications Exercise Pair up and interview each other for 5 minutes each. Take two minutes to Identify a communications challenge in your partners club and describe 1 or 2 potential solutions.
