Effective University Marketing Strategies for Social Media Success
Enhance your university's online presence with these comprehensive social media marketing strategies. From setting goals to analyzing engagement, this guide covers key steps to drive success on various platforms. Improve your outreach and connect with your target audience effectively.
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Presentation Transcript
AGPA & Social Media December 8th, 2016
University Marketing My Contact Information @NicholasJLove Love.396@osu.edu 614-292-8355 2
University Marketing Which Social Media Platforms are we on? 3
University Marketing Social Media Platforms on the roadmap 5
University Marketing Social Media Toolkit 6
University Marketing Social Media Publishing Asset Library Automated Reports Content Scheduling Social Collaboration Integrates well with other sources 7
University Marketing Social Media Listening Measuring share of voice Demographics breakdown Sentiment Analysis Identification of Influencers Competitive Intelligence Immediate Crisis Notification alerts 8
University Marketing Social Media Engagement Tracking Competitive Benchmarking Engagement Measurement 9
University Marketing Before you post 10
University Marketing Establish Social Media Goals Develop your ultimate bottom line goal Goal should be aligned with a numerical value Goal should have a deadline Goal should support your larger marketing strategy Identify most efficient and effective metrics to track 11
University Marketing Social Media Approach Define the role of each channel Understand who your audience is Establish what you want them to do, think, or feel What type of content do you want to offer? How do you want to produce your content? 12
University Marketing Everything we do . 13
University Marketing Social Media Pillars Inform Educate Entertain 14
University Marketing Social Media Learning Opportunities 15
University Marketing Social Media Learning Opportunities: Social Media Listserv Social Media Monthly Meetings Social Media Lunch & Learn (TBD) Enterprise Social Media blog (Coming Soon) 16
University Marketing My Contact Information @NicholasJLove Love.396@osu.edu 614-292-8355 17
