Effective Venturing Recruitment Strategies and Tools for Success
Discover effective marketing and recruiting strategies for Venturing programs, including why recruitment is essential, how to recruit, tools for success, Venturing-specific recruiting tips, and places to market your program. Learn about the best marketing tools and techniques to attract new participants and keep your crew active and engaged.
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Presentation Transcript
Marketing and Recruiting Presenter s Name(s)
Why Recruit? If you aren t recruiting, your crew is dying. Picture this: Boys in a troop are looking for more excitement Bring in some girls and other friends Youth graduate from high school Crew is no longer active MISSION IS NOT ACCOMPLISHED! CREATED BY CR VENTURING, 2016
How to Recruit Places to Recruit After school meetings, notices in school, church, teen center, student union, outdoors stores, Scout troops What Works: By youth (Peer to peer recruitment), Food, Being co-ed, Have all ages, Start of high school, Going to an activity- easier the better, Use different media (Facebook/ Twitter), Hook them before making them sign What Doesn t Work: By adults CREATED BY CR VENTURING, 2016
Tools Peer to Peer http://www.venturing.org/ marketing-toolbox.html Personal Contact Activity Interest Survey Publicity & Promotion CREATED BY CR VENTURING, 2016
Venturing-Specific Recruiting When? All the time! Invite friends to events Holding a special recruiting event? Think Spring or Fall Something fun and simple Don t overwhelm them, but still let them know what we re about Example- crew open house Find siblings and parents already in regular Scouting CREATED BY CR VENTURING, 2016
Places to Market Boy Scout Round Table Social Media (Facebook, Twitter, Instagram, etc.) School Camp Staff OA Events University of Scouting Municipal Service Events Trainings Other big Scouting events CREATED BY CR VENTURING, 2016
Best Marketing Tools YouTube videos Poster boards with lots of pictures at events Scouts in their uniforms Peer-to-peer Social Media (Facebook, Twitter, etc.) Backdating Calendar for event Use national/region/area website calendars/newsletters CREATED BY CR VENTURING, 2016
Best Marketing Tools Save the date Flyers Pamphlets Handouts of any sort Pictures Past experience Personal feedback and recommendations Sometimes talk to parents to get their middle- schoolers involved CREATED BY CR VENTURING, 2016
Further Information Recruiting: http://venturing.org/recruiting.html Marketing: http://www.venturing.org/marketing-toolbox.html Photos: https://scouting.webdamdb.com/bp/#/folder/600592 CREATED BY CR VENTURING, 2016
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