Effects of Popularity vs. Quality in Online Social Media
Explore the intricate relationship between quality and popularity in online social media platforms through the lens of a social rating experiment. Discover how users' preferences align with actual popularity, shedding light on path dependency and user behavior in the attention economy.
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Presentation Transcript
Popularity vs Quality Popularity vs Quality Effects of Path Dependency in the Attention Economy Tim Weninger (with Maria Glenski, Greg Stoddard, Paul Resnick)
What is the relationship between quality and popularity in online social media?
How well did people do? Random guess: 50% accuracy Results: 58% accuracy (preference)
[Flip the problem] How well did social media do? Use Reddit-scores / Imgur-views to predict what humans actually prefer
[Flip the problem] How well did social media do? Accuracy vs agreement
[Flip the problem] How well did social media do? Accuracy vs subreddit size
Reddit experts are they better guessers? We asked how much each GTK player used Reddit: 63 people answered yes to all questions (superusers) 122 answered no to all questions (non-users) Superusers were no more accurate than non-users What does this mean? Only a small relationship between a post s goodness 1 and its eventual popularity 1According to a proper (path-independent) survey of users
