Email Copywriting: The Magician's Shortcut to Engaging Emails
Learn the essentials of email copywriting from Module 6 of The Magician's Copywriting Shortcut. Discover the magic behind autoresponders, crafting subject lines, and captivating email content to effectively engage your audience. Dive into email basics, setting up emails, and mastering subject line strategies to enhance your email marketing efforts.
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Presentation Transcript
The Magician's The Magician's Copywriting Shortcut Copywriting Shortcut Module 6: Emails Module 6: Emails
Writing for Emails: - - - - Autoresponders Fee & informational emails Contract emails Email blasts
What are Autoresponders? - Evergreen emails delivered automatically Saves you time! Followup with clients/prospects Beware seasons - - -
Length? - Depends on type: - Informational - no limit - Followups: 200-400 - Contracts, etc. 100 or so No padding or looping -
Setting Up Your Email: - - Clearly define your from Why it s important
Email Copywriting Basics: - - Know your market Open the email with an attention-grabbing sentence Short sentences Short paragraphs Aim for grade 4 Text only (why?) - - - -
Subject lines: - - Your headline 60 or less characters
Subject Line Basics: - - - No spammy language No ALL CAPS Words to avoid: - guarantee - free - cheap - limited time - Cash - Act Now - money - Compare rates
Subject Line Basics: - - - - way to a great event Personalization Personal Trance Words Title Case: Correct example: The
Subject Lines: - - Grab their attention Job: To get the click
Subject Lines: - - Direct Examples: - 50% off my birthday party magic shows - Here is the birthday party information you requested
Subject Lines: - - Curiosity Examples: - What he did was almost criminal - I can t believe she said that to me
Subject Lines: - - Curiosity You MUST pay off the curiosity hook early
Body Copy: - - Identify yourself early Avoid too much personalization Avoid overly custom fonts Avoid padding & looping Include a CTA Videos or pictures? - My recommendation - - - -
Body Copy: - Informational emails: - Skip the PA in PAS - Focus on the S - Include testimonials - Include a CTA - Include your contact info at the end of the email
Body Copy: Followup emails: - Reminds them of who you are - Maintain contact - Include a CTA - Include your contact info at the end of the email
Body Copy: Followup emails: - Highlight ONE benefit per email - Examples: - Funny - Clean - Amazing - Include a CTA - Include your contact info at the end of the email
Body Copy: Followup emails: - Lead with short, powerful stories - Examples: - Cussing teen event comedian - Juggler who didn t time himself
Body Copy: Transactional Emails: - Remind them of who you are - Short and to the point - Include a CTA (if needed) - Include your contact info at the end of the email
After Writing: - Edit using the Word Editor* - Edit using Grammarly - Edit using the Hemingway App
Test Your Emails: Use a Spam Tester to find out the likely deliverability of your emails: LINK: https://www.mail-tester.com/
Homework: - Start writing your informational emails Start writing your followup emails Don t edit just write Edit all of your emails later - - -
Thank you! Need anything? Email me at cris@theprofessionalmagicianclubpro.com
