Emergent Perspective of Strategy: Understanding Strategic Adaptation
This content explores the emergent perspective of strategy, highlighting the importance of adapting to uncertain future conditions. It discusses the concept of emergent strategy, strategic drift, and ways companies can survive and thrive amidst strategic changes.
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Presentation Transcript
Emergent perspective of strategy
An emergent view Emphasize the uncertainty of the future and suggest that setting out identify purpose and a single strategy and then develop a complete strategic plan may be fruitless task
What is emergent perspective to strategy A set of certain consistent actions that form an unintended pattern that was not initially anticipated or intended in the initial planning phase. For example, although unintended, adopting an emergent strategy might help a business adapt more flexibly to the practicalities of changing market conditions. Strategy Emerged outside the formal plan /Unintended pattern recognizing the changing conditions More planned approached/ Intended strategy
Strategic drift Strategic drift happens when organization strategy is no longer relevant to the external environment facing it Intended strategy through Deliberate planning process Environment forces ????? Strategic drift
What if you don t redefine your business Strategic drift
How can companies survive a strategic drift 1. Organizational leadership and adaptable culture 2. Continues assessment of trends, emergence of direct and indirect competitors, technological changes and adjustment in to the current plan.
