Empowering Data Transparency: Page Analytics Tool Benefits
Enhance online data transparency with the Page Analytics Tool, a web-based solution on Canada.ca. It enables users to access analytics data for any tracked page by Adobe Analytics, supporting open government initiatives and democratizing data access. The tool offers customizable date ranges, web analytics for non-Canada.ca sites, and improved interface, reducing basic analytics requests and empowering deeper analysis. Explore the benefits for growing online data presence and making analytics easily available with a click.
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Presentation Transcript
UNCLASSIFIED / NON CLASSIFI Page analytics tool Principal Publisher Analytics Services
UNCLASSIFIED / NON CLASSIFI What is the Page analytics tool? A web-based solution on Canada.ca that allows anyone (no prior analytics expertise required) to look up analytics data for any page tracked by Adobe Analytics Ideal for digital communicators, program content creators, etc. Created in collaboration between Principal Publisher, Digital Transformation Office and Canada Revenue Agency
UNCLASSIFIED / NON CLASSIFI New features Customizable date ranges Web analytics data for non-Canada.ca sites Improvements to the tool s interface
UNCLASSIFIED / NON CLASSIFI Benefits of the Page analytics tool Growing our online data presence and increasing data transparency Similar to other governments: USA, UK, Australia Supports the Directive on Open Government, Canada s National Action Plan on Open Government, and the GC Digital Standards Making Web analytics data easily available Access to analytics at the click of a button Democratization of data: Anyone can view and share analytics data Reduces basic analytics requests, allowing analysts more time to do deeper analysis
