Empowering Education: McKinney Vento Services and Communication Strategies

Using Communications Using Communications and Marketing and Marketing For Your For Your McKinney Vento Services McKinney Vento Services Region One ESC Region One ESC McKinney Vento Session McKinney Vento Session Monday, September 16 Monday, September 16th th, 2024 , 2024

Agenda Agenda Introduction Introduction Luis D. Gonzales, Jr. Luis D. Gonzales, Jr. Overview of the McKinney Vento Act Overview of the McKinney Vento Act Identifying Key Stakeholders Identifying Key Stakeholders Communication Systems within your District Communication Systems within your District Developing a Marketing Plan Developing a Marketing Plan

Sharing My Experience Sharing My Experience Luis D. Gonzales, Jr. Luis D. Gonzales, Jr. Director of Public Relations Director of Public Relations San Benito CISD San Benito CISD Currently serves as the Director of Public Relations for San Benito Currently serves as the Director of Public Relations for San Benito CISD CISD overseeing the Communications Department, KSBG overseeing the Communications Department, KSBG- -TV, Print Shop, and part of the Superintendent s Leadership Team (SLT). Shop, and part of the Superintendent s Leadership Team (SLT). TV, Print Served as the Director of Family and Community Engagement (FACE) Served as the Director of Family and Community Engagement (FACE) for 12 years. for 12 years. Served as the McKinney Vento Homeless Liaison for 17 years. Served as the McKinney Vento Homeless Liaison for 17 years. I began my education career as part of the founding team of the ACE I began my education career as part of the founding team of the ACE After After- -School Program and Administrator in 1999. School Program and Administrator in 1999.

McKinney Vento Act McKinney Vento Act for for Public Education Public Education

Requirements of McKinney Vento Requirements of McKinney Vento The McKinney Vento Act was established to remove barriers for students and families to receive public education in the United States (USA): Homeless Liaison Roles: Identification and Assessments School of Origin Enrollment Support Services Transportation, School Meals, Identification Support Services Title I Set-Aside for school clothing, school supplies, toiletries, emergency food, and medical support. Rights of MV Students and Parents Transitional Support Services Community Outreach

1. MV Students and Families 2. School Staff and Faculty 3. District Administration 4. District Support Services Community Outreach Services: Community Outreach Services: Shelters Food Banks Government Assistance Medical Services Key Stakeholders Key Stakeholders Social and Emotional Support Services

Power of Power of communication communication

How to Utilize Your How to Utilize Your Communications Communications Departments/Staff Departments/Staff For McKinney Vento For McKinney Vento Awareness Awareness 1. Identify your local district staff or departments that support district communications. 2. Identify the communication methods utilized by your district, such as social media, parent portals, phone message systems, audio/video productions, web pages, and printed publications.

How to Utilize Your How to Utilize Your Communications Communications Departments/Staff Departments/Staff For McKinney Vento For McKinney Vento Awareness Awareness Campus or Department Staff Meetings or District Administrators Meetings. Monthly Board Presentations or Board Committee Meetings District Wide Events Back to School Fairs, Community Rally, or Health Fairs

How to Utilize Your How to Utilize Your Communications Communications Departments/Staff Departments/Staff For McKinney Vento For McKinney Vento Awareness Awareness Community Outreach Opportunities Municipal or County Presentations Local Non-Profits Rotary Clubs, Lions Clubs, Chamber of Commerce, Social Service Organizations Faith-based Organizations

TEA - Texas Education for Homeless Children and Youth The Texas Education Agency has a designated McKinney Vento Homeless Support Page. https://tea.texas.gov/texas-schools/support-for-at-risk-schools-and- students/texas-education-for-homeless-children-and-youth-tehcy-program The Texas Education for Homeless Children and Youth (TEHCY) is the location of various support services and resources for school districts and the general public. https://tehcy.tea.texas.gov/ https://tea.texas.gov/texas-schools/support-for-at-risk-schools-and-students/m- v-h-flyer-parents-pdf.pdf https://tea.texas.gov/texas-schools/support-for-at-risk-schools-and-students/m- v-h-flyer-youth-pdf.pdf Listed to the right are some of the links with communication related information. Available Resources via TEA Available Resources via TEA

Develop Your District Marketing Plan for Develop Your District Marketing Plan for McKinney Vento Homeless Services McKinney Vento Homeless Services Designated District Homeless Liaison Staff Name, Department, Contact Information Seek Feedback via Surveys Set Goals for MV Communications Web Page Link Determine the District Department and provide the MV Information to Families Explore Innovative Opportunities for Communications and Marketing For MV Services Communications Department/Staff Determine what events are upcoming to provide MV Information in person or via publications Develop Relationships with Partners and Stakeholders Schedule Presentation Meetings District Meetings, Community Meetings, etc.

Develop Your District Marketing Plan for Develop Your District Marketing Plan for McKinney Vento Homeless Services McKinney Vento Homeless Services Things to Remember When Creating a Communications Plan for MV Services Confidentiality (FERPA) should be a priority when using students and families for publications, videos, etc. Photo/Video Release Statements Safety and Integrity of your MV Program Determine your budget/funding for allowable expenses federal or state funding sources Social Media Web Pages Print Publications Audio/Visual Productions In Person Presentations

Thank you Thank you Luis D. Gonzales, Jr. Luis D. Gonzales, Jr. Director of Public Relations Director of Public Relations San Benito CISD San Benito CISD lgonzales@sbcisd.net lgonzales@sbcisd.net (956) 276 (956) 276- -6030 6030