Empowering Job Seekers with TAREA Mobile App

Introduction : TAREA TAREA is a mobile app where we make it easy for job seekers to search and apply for jobs via mobile phones nearest to them. It is integrated with digital maps that will allow the job seeker o search and apply for jobs nearest to them, at their convenience.

Problem statement/ Value proposition Problem Statement Problem Statement Value Proposition Skill set access : Job posting on our platform will allow job seekers to better understand which positions they would truly be a good fit for, rather than just being a jumbled list of necessary skills. Lack of control on the number of CVs that a hiring company gets at any one time No historical analysis to job seekers that show which kind of jobs they have applied for and from which parts of a given region Reduce the amount of time taken to apply for a job Provide feedback on whether a job seeker's CV has been reviewed or not. i.e. if their CV has been read, approved or found not meeting set guidelines. Traditional job portals are yet to be intuitive to cater for low- resourced job seekers. Most graduates leaving universities do not the resources to travel back and forth searching for jobs and even, they have got no way of knowing the status of their application Cost: TAREA as a platform is an affordable option compared to any job agencies that a company ties up with and hence is a common choice that many companies are taking up. Ease of Access: Internet access is a guaranteed 24hr service , hence be it day or night one can access our TAREA portals anytime in the day to look after their requirements and ensuring a closure on your job posting or a job search Ease of use: All a person has to do is login with his or her credentials, Search, view the job location, the requirements and click on apply if they are interested.

Technological underlying concept How TAREA works: First, a job seeker lets TAREA know that they are looking for a job. Then, TAREA allows you to enter a keyword referencing the job in question, e.g. an accountant. You click on search. Next, TAREA finds all nearby accountant jobs, relative to your current location It also gives you a count e.g. 20 accountant positions. You select the most nearest to you. It gives you counter to time you. You apply and post your resume, for free and its done. You then get notifications on the status of your job application

Technological underlying concept Geolocation Using Geolocation Technology, it has become much easier to get information about the specifics of location features. 1) Identifying a device s location We started using Geolocation for the Android version of the TAREA app. It was developed using Google s Location APIs since they can intelligently manage underlying location technology implementing location-based features. 2) Providing driving directions To give the job applicant easiest route to the physical office location that has the vacancy we used Android routes and directions, which are made possible by the Google Maps Android API. 3) Integrating with mapping software We have used Google maps, as it provided an easier entry point for out platform 4) Push Notifications and SMS Once resume has been received, the applicant is notified on the status of their application. When the CV has been reviewed and comments added to the point, where they are called for an interview 5) Payment integration Current analysis is to use the ubiquitous MPESA service to remove any human-to-human cash transfers from the equation. Payment or fees will only be charged on premium items such as when applicant wants to load a video resume or when a company that is posting a job wants to use the space to advertise their products and services

Traction & Customer acquisition model Marketing Strategy App stores and referrals from other sites SOE- Where the app will be optimized for search engines e.g. Google Press Reviews. Allowing blogs and tech websites to review the mobile app and offer ratings Mobile Web version- creation of a mobile compatible web version of the application will offer the services beyond the app stores TV Ads- Where the costs are low and the finance is available, TV ads can be offered at off peak periods, where the billing can be done on the positive loop back SMSs, from manufacturers. Word of Mouth (Viral loops)-where consumers who are aware of the app, share with their friends

Traction & Customer acquisition model ADDRESABLE MARKET TAREA MARKETING PROGRESS 11-21-36 Most graduates leaving universities do not the resources to travel back and forth searching for jobs and even, they have got no way of knowing the status of their application. 1-0-00 1 2 3 4 5 6 7 8 9 10 Date Lifetime Total likes Daily New likes Daily Unlikes Daily Page engaged users Weekly Page engaged users Daily Total reach Weekly Total reach Daily Paid reach Weekly Paid reach Daily Total impressions Weekly Total impressions Daily Organic impressions Weekly Organic impressions

Business model & Revenue Channels BUSINESS MODEL Freemium For the job seeker, to search and upload their CV. To be able to view and edit their resumes Advertising Model Hiring company can advertise some of the products/services they deal with for a small fee. Advertising Model A job seeker can have an option to post a short video resume for a small fee Revenue Channels Channel 1 Video Resume Per every video resume, a charge of KES 20/($0.20) Channel 2 (Mobile Advertisement) Per 1000 impressions per ad=KES 100/($0.98) Channel 3 User generated Digital Map metadata Per every KB of data, a charge of KES 5/($0.05)

KPIs

Roadmap of Development (18 months)/Expected Milestones Feb 2021 Feb 2021 Apr 2021 Apr 2021 Aug 2021 Aug 2021- -Oct 2021 Oct 2021 Aug 2020 Aug 2020- -Oct 2020 - -Trial for small scale businesses hiring on - registered on our mobile and web application - -Simultaneous taking of customer feedback - -Advertising: Radio and TV adverts: - -Hosting services for the web page Oct 2020 -Addressing customer concerns ascertained from feedback Last month of trial with small scale businesses -Contract proposal for large businesses Addressing customer concerns ascertained from feedback Sales Addition of new features-new labor-Accountant, new SOE developer AUG SEPT OCT FEB MAR APR AUG SEPT OCT NOV DEC JAN MAY JUN JUL AUG SEPT OCT May 2021 May 2021- -Jul 2021 Jul 2021 Aug 2020 Aug 2020- -Oct 2020 Oct 2020 Nov 2020 Nov 2020- -Jan 2021 Jan 2021 -Rise of download numbers to 5,000 users - New hiring companies hired including county government - Advertisers utilize our digital maps for targeted marketing. -Analysis of the metric tools outputs - Expected rise in downloads from the initial, 1,000 to 3,000 downloads. - Inclusion of metrics to capture usage data. -Inclusion of shopping carts for frequent user reporters - Inclusion of location based walk- ins for customers with smartphones.

Team description + anything else Shirley Mwangi House Business Head Joseph Ngugi Team Lead I'm a highly driven individual with extensive system software implementation, support, testing and training experience acquired principally in the Software sector. I started my career in the industry as junior implementer and have worked my way up to become an SME (Subject Matter Expert). I believe I combine a high level of commercial awareness with a commitment to customer care which helps me to achieve customer satisfaction in a competitive market. A junkie for any and all material on emerging markets, mobile technologies, cashless payment methods, security models and access controls systems & geolocation technologies. She has extensive experience with people, technology and projects.