Empowering Rural Communication Services in Africa
Explore how a campaign in Africa is advancing rural communication services, engaging radio broadcasters to be voices for family farmers. Farmers have provided positive feedback, highlighting the impact of the initiative on their communities. Join the movement to amplify the voices of rural populations and support sustainable agriculture practices.
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Presentation Transcript
Advancing Rural Communication Service in Africa 24 NOVEMBER 2021 2:00PM (CET)
2020 campaign for UNDFF Participatory design of campaign, selecting themes and key messages; development of radio spots and backgrounder packaged with radio scripts and news stories Shared with Farm Radio s network of more than 1,000 radio partners. On air from late July to Oct 16, World Food Day. 110 stations participating fro 13 countries Estimated 29 million potential audience (6 million potential rural listeners)
Being a Voice for Family Farmers Radio broadcasters and other media actors are invited to participate in the campaign by: broadcasting the campaign materials, talking about the UNDFF, interviewing farmers and farmer organizations, putting farmer priorities at the core of their programming, and promoting themselves as a voice for family farmers. 110 radio stations participated from 13 countries Estimated potential listenership of 29 million (6 million rural) for just 21 of the stations
Feedback on Voice for Family Farmers campaign Radio Paon in DRC indicated, Les agriculteurs ont f licite cette initiative et ont sugg re que ce partage de face a face m rissent. En collaboration avec les associations des agriculteurs nous avons organis des tables rondes. Pas moins de 500 agriculteurs ont interagi en appel et SMS et en boite de suggestions. (Translation : Farmers commended this initiative and suggested that face-to-face sharing would enrich it. In collaboration with farmers' association, we organized round tables. No less than 500 farmers interacted by call-in, SMS, and suggestion box.) Radio Baoul in Mali said, Les agriculteurs appr cient les messages et sont heureux d' tre associe un tel programme. Rarement, on les fait agir sur des sujets qui les concernent et les valorisent, selon eux. (Translation : Farmers appreciate the messages and are happy to be associated with such a program. Rarely they are made to act on subjects which concern and value them, they say.)
