Empowering Universities with Aurora Awareness Initiatives
Enhance Aurora awareness among students to boost application rates and brand recognition through innovative strategies like Aurora Week, social media presence, and collaborative events across universities. Join us in this journey to elevate the visibility of Aurora organization!
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Presentation Transcript
Raising Students awareness of Aurora With the goal of increased application rates for opportunities and increased brand awareness
Core Proposal There s a great desparity between universities in awareness of Aurora and the organisation s opportunities There is no collective framework for how these opportunities should be advertised or if there should be any regular Aurora events To combat this we ve come up with two proposals that work towards raising awareness of the organisation across all universities These are only the first steps towards raising awareness of Aurora. We will need all of your cooperation to take further steps in that direction
Aurora Week We came up with the idea that one week of the academic year will be labelled Aurora Week During this week all universities that are a part of the Aurora cooperation would have a minimum of one event with the core purpose of raising awareness of Aurora These events do not need to be exclusively focused on Aurora s mission statement or opportunities, they can be social in nature so long as the Aurora brand is visble throughout Universities can feel free to be creative in their approach to these events
Aurora Student Council Instagram account @aurorastudentcouncil Aurora s social media presence is lacking A large portion of students get the vast majority of their information from social media We have set up an Instagram account for the ASC Introductions of ASC members Instagram Takeovers Advertising opportunities Documenting Aurora events across all universities (including Aurora Week)
Next steps Regarding the Instagram account Introducing Aurora Student Council members Regarding Aurora Week Finding a week in the academic calendar that works for universities We will need administrative help from the General Office as well as university administrators Regarding the overall promotion of Aurora Possible Aurora Facebook page can run Facebook events across all universities We have considered a TikTok account but it is not a priority at this time. We would like to focus on establishing a presence on one platform first
Wrap up These ideas, if properly followed through on, will raise awareness of Aurora and our operations across all universities For this to work we will need increased cooperation, not only between student representatives but the General Office, university administrations and Institutional Coordinators This is important to Increase reach Increase diversity Provide equal opportunities to students regardless of which Aurora university they come from
