Empowering Women: Fund Development Insights 2021
Gain valuable insights from the 2021 End of Year Fund Development Report by End Violence Against Women International, a professional training organization. Discover the significant increase in donations, donor retention strategies, board outreach impact, matching donations success, and effective communication tactics. Learn how outreach efforts and personalized approaches led to a substantial growth in donations and donor engagement. Explore the data on individual donations, board contributions, and various fundraising channels, showcasing a positive impact on the organization's fundraising initiatives.
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Presentation Transcript
2021 End of Year Fund Development Report END VIOLENCE AGAINST WOMEN INTERNATIONAL A PROFESSIONAL TRAINING ORGANIZATION
$119,885 $51, 651 2021 2020 END VIOLENCE AGAINST WOMEN INTERNATIONAL A PROFESSIONAL TRAINING ORGANIZATION
% Change 2020 to Donation comparison Dec. 2019 Dec. 2020 Dec. 2021 2021 27% 39% Individual Donations Board Donations PayPal/GoFundMe Network For Good Facebook Facebook SBB Fidelity Charitable grant Virtual Run Rondini donation $1,014.00 $790.00 $0.00 $0.00 $445.00 $0.00 $6,210.09 $1,460.51 $250.00 $525.00 $2,123.53 $648.76 $500.00 $8,564.03 $2,383.13 $2,556.91 17% $200.00 -150% TOTAL $2,249.00 $11,717.89 $13,704.07 14% END VIOLENCE AGAINST WOMEN INTERNATIONAL A PROFESSIONAL TRAINING ORGANIZATION
December 7-January 8 = 42 new donors, 60 repeat donors (Approx. 70 in 2020) Donor retention 27%, up from 14% in January 2021 Board outreach increased donations 3x END VIOLENCE AGAINST WOMEN INTERNATIONAL A PROFESSIONAL TRAINING ORGANIZATION
4 matching donations For a total of $3,700 END VIOLENCE AGAINST WOMEN INTERNATIONAL A PROFESSIONAL TRAINING ORGANIZATION
Donations per board member 0 outreach Any outreach 1.8 donations 1 outreach 2 outreaches 3 outreaches 0.6 donations 0.75 donations 2.75 donations 2 Calls more effective than email alone END VIOLENCE AGAINST WOMEN INTERNATIONAL A PROFESSIONAL TRAINING ORGANIZATION
4 Letters and a Reminder via CC and email 12/7 Officer Carol Adams 12/15 John Choi, Ramsey County Attorney 12/21 Guiliana Cozzo, Survivor 12/30 Joanne reminder 1/5 Ann Burdges email-only reminder 653 letters mailed 8 social media posts 4 pop-ups END VIOLENCE AGAINST WOMEN INTERNATIONAL A PROFESSIONAL TRAINING ORGANIZATION
2020 EOY CC open rate was 12-15% Date From CC Open Rate 18% Donations Received Week Following 20 12/7 Carol Adams 12/15 John Choi 23% 12 12/21 Guiliana Cozzo 23% 35 12/30 Joanne 20% 29 1/5 Ann NA 5 END VIOLENCE AGAINST WOMEN INTERNATIONAL A PROFESSIONAL TRAINING ORGANIZATION
Increase number of donors Conference donation request Increase donor retention More communications Focus on building number of major donors END VIOLENCE AGAINST WOMEN INTERNATIONAL A PROFESSIONAL TRAINING ORGANIZATION
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