Empowering Women's Rugby: The Ultimate World Cup Campaign
Discover the world of women's rugby through a captivating marketing campaign for the upcoming World Cup. Delve into engaging strategies to inform and persuade fans while celebrating the core values of teamwork, respect, enjoyment, discipline, and sportsmanship. Creative social media content, compelling slogans, and impactful visuals await in this exciting journey to inspire a new wave of rugby enthusiasts.
Uploaded on Mar 17, 2025 | 0 Views
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Presentation Transcript
Womens Rugby: the World Cup Learning objectives: Write to inform and persuade, creating engaging copy for marketing purposes SCHOOL OF RUCK 1
Womens Rugby: the World Cup SCHOOL OF RUCK 2
Womens Rugby: the World Cup Think about your favourite influencer or sports team you follow on social media. What content/ type of posts do you like? Why? SCHOOL OF RUCK 3
Womens Rugby: the World Cup What does being on-brand mean? Why is it important for organisations/teams to stay on-brand ? SCHOOL OF RUCK 4
Womens Rugby: the World Cup Rugby s brand: looking at the sport s 5 core values Can you dissect the below values? What do the words mean? Use synonyms. Can you think of sporting examples of each? E.g. an assist or passing in sport, long training hours for discipline etc. Teamwork Respect Enjoyment Discipline Sportsmanship SCHOOL OF RUCK 5
Womens Rugby: the World Cup Thinking about the core rugby values, you need to take control of the Red Rose s social media channels and design a media campaign for the lead-up to the women s world cup. Think about: slogan for the Red Roses for the championship (explain thoughts behind the slogan) billboard design, including 30 words (max) of text. what written, video and photo content you might put out over different social media channels. Be inventive! 30-second TV advert (scripted voice-over, imagery/video ideas) Promoting rugby s core values where possible (teamwork, sportsmanship, enjoyment, respect, discipline) Make sure it s the biggest championship yet. We want to inspire more fans than ever before! SCHOOL OF RUCK 6
