Engage Stakeholders and Boost Hospital Online Presence
Explore hospital digital marketing strategies, content creation ideas, and online marketing tactics to enhance engagement with stakeholders, patients, and the community. Elevate your hospital's online presence for success in the digital age.
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Presentation Transcript
Hospital Digital Marketing Scope | Channels | Strategy | Content Creation Dr. Singh Editor in Chief at MedicPresents.com patanjali@medicpresents.com
Table of Content Hospital Digital Marketing: Scope Hospital Digital Marketing: Channels Hospital Digital Marketing: Stakeholders & Content to Engage Them Content Creation for Website & Social Media Promotions Hospital Online Marketing: Way to Success
Hospitals & Content to Engage its Stakeholders Hospital: Areas to showcase Consultants/ Doctors Events CSR Education Research Infrastructure Patients Capture it all for your audience Images Videos Content
Content Creation for Website & Social Media (Few Ideas) No Content 1 Hospital Tour 2 Hospital operations and procedures 3 Doctor s Speak on Current diseases and Precautions 4 Training / Seminar Videos 5 Events (both historic and professional events) 6 CSR 7 Patient testimonials (National and International) 8 Eminent /Expert Speakers 9 Images (people, process and events) 10 Social Media - Video Campaigns, Ads etc.
Hospital Online Marketing: Way to Success Ultimately improve the bottom-line! Sink it all with social media: It means additional traffic! Engage retail and corporate patients online. Capture them Optimize the content for Google: It means more traffic! Create more content to showcase PSRI to the world Host everything online: Patients are hanging out there!
