Enhance Your Career in Advertising and Journalism: Essential Tips and Resources
Discover valuable advice on building a website, improving skills, networking effectively, and accessing useful resources to advance your career in advertising and journalism. Gain insights on creating an online portfolio, refining job application materials, and cultivating professional relationships. Explore various free tools and platforms such as Canva, GIMP, and Audacity to enhance your digital skills. Embrace networking opportunities with enthusiasm and persistence, leveraging your strengths to establish mutually beneficial connections.
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Presentation Transcript
Virtual Career Series Kyle Garcia: Advertising, Journalism and Career Searching
Advice Make a website or online portfolio. You will eventually need to save and share your work. Employers also want to know a little about you! Your journey, who you are, your, hobbies, etc. Free websites are fine. Write with their language when applying for jobs. You may have to edit your resume and cover letter for each application. Use the qualities and attributes in their job posting. Learn a skill. Image, video, audio editing Analytics and Search Engine Optimization User interface (UX) design Social media tools/make creator accounts on the popular apps Something tangible, etc. Practice. The only way to get good at something is to do it over and over again.
Networking This may come later. Such as during your internships, entry-level job, or somewhere else. Be prepared to talk about yourself and your work. What interests you, what do you want to learn, why here with them, what can you provide? They have a need. You have value. How can you make a mutually beneficial relationship? You have skills and expertise to share and they need new talent.
Networking Enthusiasm and a positive attitude can create opportunities. Networking and talking may be vague and open-ended. Let s talk, possible opportunities, come in for a chat, etc. Be persistent and patient. It will likely take weeks, maybe months, to cultivate a relationship. You will get rejected and ghosted. We all have been. It s ok. Don t take it too hard. :) We were all brought up by someone. I think it s common and rewarding to want to help others succeed. That s why we re all here, to help each other.
Resources Journalism Advertising Skills Cover letter advice https://www.npr.org/sections/ed/2017/02/27/502445571/hey-students-5-things-that-are-wrong-with-your-cover-letter Job descriptions Get acquainted with entry-level job descriptions in the industry you want to work in and find qualifications that apply across the board. LinkedIn Create a profile, add your peers, advisors, and us! Poynter.org West Coast Media Jobs newsletter (job openings) https://westcoastmediajobs.substack.com/ OneClub.org (industry news, award winning work) Ad Age (AdAge.com and their Youtube channel) Hubspot.com (free courses, explanations on marketing) GIMP -free image editing software Audacity -free audio editing software Windows Movie Maker / iMovie -free video editing software Canva.com -free, web-based designing
Thank you! https://www.linkedin.com/in/kyle-garcia-62984347/
