Enhancing Chapter Visibility with Scholarship, Leadership, and Service
Explore strategies to boost visibility for your chapter through scholarship, leadership, and service initiatives. Learn best practices, both on-campus and online, for maximizing outreach and engagement.
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Presentation Transcript
SCHOLARSHIP. LEADERSHIP. SERVICE. Chapter Visibility October 2023
SCHOLARSHIP. LEADERSHIP. SERVICE. Agenda Introductions What is Chapter Visibility? Best Practices we ve seen Share: What have you seen?
SCHOLARSHIP. LEADERSHIP. SERVICE. What is Chapter Visibility? Getting Mortar Board s name out there Word of Mouth Ideally: when a person gets an invite, it s not the first time they ve heard of Mortar Board Build the prestige Freshman & sophomores know about and work towards Easier with campus involvement & activity Campus partnerships Scholarships for freshman/sophomore/juniors Affiliated with a campus department
SCHOLARSHIP. LEADERSHIP. SERVICE. On-Campus Visibility PUBLIC TAPPING Involvement fairs & tabling Faculty/staff awards Publicity in the campus news/e-newspapers Community service projects (ie: book drives, fundraisers) Partnership with other clubs/organizations T-shirts, pins, and Mortar Board swag
SCHOLARSHIP. LEADERSHIP. SERVICE. Online Visibility Up-to-date Social Media Member highlights and reels Events (advertise but also show pics) Show camaraderie Respond to comments Attention-grabbing graphics Campus e-newsletters Up-to-date website presence Use of video
SCHOLARSHIP. LEADERSHIP. SERVICE. Best Practices
SCHOLARSHIP. LEADERSHIP. SERVICE. Share What makes you/students pay attention to an on- campus event? What events do students gravitate toward? What makes your head turn? What makes you go to the event? Thinking about visual graphics, what gets your attention? What stops the scroll? What makes you stop to read it?
