Enhancing Greggs' Customer Experience
In this marketing campaign task for Greggs the Bakers, you will explore ways to enhance customer service and create marketing materials to promote the brand. The project involves improving customer service, designing marketing materials like loyalty cards and advertisements, and creating data capture forms to collect customer information securely. Get hands-on experience in developing strategies for customer satisfaction and brand promotion in the competitive bakery market.
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Presentation Transcript
Creating a new marketing campaign for Greggs the Bakers Please read through the theory and then complete the task. This must be kept as it will go towards one of your coursework units.
What is a marketing campaign? Marketing campaigns promote products through different types of media, such as television, radio, print, and online platforms. Campaigns are not solely reliant on advertising and can include demonstrations, video conferencing, and other interactive techniques.
Your task- Part 1- Come up with 3-4 ways that Greggs can improve their customer service: What materials could you use to help support these improvements?
Your task- Part 2- Create your own Google Docs account you will need this for your coursework later in the course. Open a new Google slide document (if you can t do this PowerPoint will do) and Save it as Greggs Marketing Campaign. Design 3 new marketing materials for Greggs (one slide for each). These could include: A tweet A loyalty card Merchandise An email A newspaper article A TV Advertisement Or anything else you would like to design
Your task- Part 2- Continued For each design write about why you have designed/ made this material and how it can helps Greggs promote their brand. Add another slide and design a data capture form for Greggs to get information from their customers Under this explain what information you are collecting and how Greggs will keep their customer s information safe using this form.
