
Enhancing Guest Experience Through Efficient Queuing Solutions
This content explores various queuing strategies, including physical distancing measures, queuing examples, and virtual queue options, to improve guest experience at events. It discusses the challenges and benefits associated with implementing these solutions, emphasizing the importance of space planning and technology integration. By utilizing virtual queues and optimizing physical queuing layouts, venues can streamline processes, reduce wait times, and enhance overall guest satisfaction.
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Presentation Transcript
QUEUING CONCERNS Queuing with Physical Distancing Current Queue space is allocated at around 4 - 9 ft2/ person These are short period queues so higher density has been acceptable1 Physical Distancing Queue space allocated at least 36 ft2/ person This could increase a 5000 ft2 queue to a 20,000 45,000 ft2 1SGSA Guide to Safety at Sports Grounds - Sixth edition
QUEUE EXAMPLES 4 ft2 9 ft2 36 ft2 108 people vs. 972 people
INGRESS VOLUME Ingress Volume Ingress volume increases closer to event time increasing crowd density and wait time 14390 8871 8818 5059 NUMBER OF TICKETS SCANNED 2:30 PM 2:00 PM 3:00 PM 3:30 PM * Ticket scaning BU vs UT 11/23/2019
VIRTUAL QUEUE OPTIONS Solution Considerations App or ticketing based solutions to meter location and capacity Ticketing solutions could create an all in one queue verification/ticket validation opportunity Scheduled arrivals based on demand and capacity Could also support zoning or segmenting of venues May offer other support or services if patrons self select (Elevators, seating, captioning, etc.)
GX ENHANCEMENTS Guest Experience Availability to offer a streamlined shorter wait environment Packaging or ordering availability for concession on arrival Support premium offering to supporters Ability to forge relationships and communications specific to guest needs
CHALLENGES Implementation Experience Can be tech heavy, multiple integration hurdles Timing will be critical Existing IT infrastructure can be important No mature products in the event market May have to provide additional entertainment for early arrivals What if a patron misses their time in queue?
PHYSICAL QUEUING Space Planning Space layouts need to be configured for flexibility Allow for more distance between queueing, screening and ticket operations Graphic reminders on queuing expectations Staff to guide patrons to through queue to screening