Enhancing Marketing Strategies for Better Outreach
Discover effective marketing strategies in the educational sector presented by Bethany Bibb, Assistant Director at SUU Writing Center. Explore pre-marketing and marketing checklists, targeting students, faculty, and institutions through various online and hybrid methods, including engaging with institutional partnerships.
Download Presentation
Please find below an Image/Link to download the presentation.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author. If you encounter any issues during the download, it is possible that the publisher has removed the file from their server.
You are allowed to download the files provided on this website for personal or commercial use, subject to the condition that they are used lawfully. All files are the property of their respective owners.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author.
E N D
Presentation Transcript
Branching out for Better Marketing Bethany Bibb ~ Assistant Director SUU Writing Center & Graduate Writing Center
Presentation Overview Pre-marketing checklist Primary/secondary audiences: students, faculty, institution Marketing means & methods: online & hybrid Institutional partnerships Tips & checklists
Pre-Marketing Checklist What is my purpose: advertise, promote, inform? Who is my audience? What is the best way to reach my audience? What marketing media, means, and methods are available to me? What institutional partnerships can help me expand my marketing efforts?
Marketing Checklist Advertise services Announce improvements and changes Promote events Promote achievements!
Marketing to Students what, who, where, how At Online WCs Electronic flyers Online bulletin boards (institution portal) eNewsletters Videos At Hybrid WCs (all+) Digital flyers (screens) Creative campus bulletins Bookmarks (deliverables) Institutional Partners: student associations/organizations, institutional marketing, departments/programs, student services
Marketing to Faculty what, who, where, how At Online WCs Electronic flyers (shareables) Departmental e-mail Links & modules (on LMS) Online conversations/class visits At Hybrid WCs (all+) Small flyers (deliverables) Class visits Conversations Institutional Partners: department deans/chairs, department admins, online teaching/learning support services, library
Marketing to/through Institution what, who, where, how At Online WCs 1-2 page report Orientation materials (or plugs) Mini blitz (for mass marketing/recruitment) Official advertising videos At Hybrid WCs (all+) 1-2 page report! Orientation packets Tours/open houses Institutional events (tabling) Institutional Partners: administration, department deans/chairs, institutional marketing, recruitment office, orientation office, library, student services
Institutional Partnerships Library Student Services Student Groups Online Teaching/Learning Centers Key Departments/Programs
Institutional Partnership Checklist Do some research Identify allies Contact Collaborate & create Refer & follow up Maintain relationship Support your partners!
Suggested Reading Making our Institutional Discourse Sticky: Suggestions for Effective Rhetoric Muriel Harris, The Writing Center Journal Promotional Ideas for the Writing Center Jim Bell, The Writing Lab Newsletter Marketing Diplomacy? Writing Center Presentations in the Classroom - Andrew Jones, Michelle Lee, and Lisa Leit, Praxis: a Writing Center Journal Marketing the Best Image of the Community College Writing Center Ellen Mohr, The Writing Lab Newsletter Coffee s for Closers!: The Pressures of Marketing a New Writing Center Bruce Bowles, Jr., WLN: A Journal of Writing Center Scholarship
Suggested Reading Disentangling the Writing Center Grapevine: Creating a Video to Confront Student Misconceptions Sara J. Sobota, The Writing Lab Newsletter #wcchat on marketing, branding, and Twitter Boosting Your Writing Center s Social Media Presence UCWbLing Conversation Starter: Social Media and the Writing Center Jennifer Fandel, another word (University of Wisconsin- Madison) 67 Ways to Increase Conversion with Cognitive Biases - Jeremy Smith, Neuromarketing by Roger Dooley (et al.) (for the psychology of marketing)
Contact Me Bethany Bibb Assistant Director SUU Writing Center & Graduate Writing Center Southern Utah University bethanybibb@suu.edu
