Enhancing Online Marketing Strategies for an Ecommerce Store
Dive into a detailed content marketing strategy focusing on enhancing online visibility and customer engagement for an ecommerce store. Explore the journey of a customer persona "Nathan" and learn how to increase new clients and retain loyal customers through optimized content and service offerings. Uncover insights on meal kit delivery services to cater to specific needs and preferences, from exploring options to making purchases and cooking delightful dishes.
Download Presentation
Please find below an Image/Link to download the presentation.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author. If you encounter any issues during the download, it is possible that the publisher has removed the file from their server.
You are allowed to download the files provided on this website for personal or commercial use, subject to the condition that they are used lawfully. All files are the property of their respective owners.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author.
E N D
Presentation Transcript
website.com website.com Online store content marketing email@email.com May 25, 2021
Online store content marketing map Map description Map overview Persona description Expected results This map focuses on the end-to-end journey Nathan is passionate about biology and his Increase the number of new clients of the key customer persona. Special attention job. He spends a lot of time working and belonging to this persona type should be paid to the questions section as a deepening his knowledge of the subject Increase the number of loyal customers source of content and functionality ideas for matter. our online store and service in general. Nathan takes his health seriously.
Online store content marketing map CONSIDER - REVIEWING SERVICES Nathan's story Company's goal EXPLORE - LEARNING THE DETAILS I'm so fed up with cooking! A few times a week, I have to plan my meals, write shopping lists, buy ingredients, and be standing over the stove every evening. Add company's goal for this substage I need a meal kit delivery service to save my time for the things I enjoy. ORDER - CHOOSING MEALS ORDER - PURCHASING Nathan's questions Sentiment DELIVERY - RECEIVING THE ORDER What is the best delivery service in my area? Do delivery services have vegan options on their menu? Is there a trial kit delivery? COOKING - MAKING A DISH boredom REORDER - SECOND ORDER Channels: digital CTAs Visit the website Check out our vegan options Order now Order the trial meal kit for half the price
Online store content marketing map CONSIDER - REVIEWING SERVICES Nathan's story Company's goal EXPLORE - LEARNING THE DETAILS I do care about my health. As a biologist, I'm very picky when it comes to choosing what to it. So I buy food in small farmers' markets. I want to be sure that the ingredients that these services offer are as good the ones I buy at the farmer's market near me. Add company's goal for this substage ORDER - CHOOSING MEALS ORDER - PURCHASING Nathan's questions Sentiment DELIVERY - RECEIVING THE ORDER Who are their suppliers? How was my food produced? Is the meat antibiotic-free with no added hormones? Is the seafood fresh-caught in the wild? How do they pack the orders? COOKING - MAKING A DISH vigilance REORDER - SECOND ORDER Channels: digital CTAs Learn who our suppliers are Learn about our packaging options Be zero-waste with us
Online store content marketing map CONSIDER - REVIEWING SERVICES Nathan's story Company's goal EXPLORE - LEARNING THE DETAILS It's the first time I order a meal delivery kit, so I feel like I'd better choose a couple of meals for the next three days instead of making a big order for a week ahead. Add company's goal for this substage ORDER - CHOOSING MEALS ORDER - PURCHASING Nathan's questions Sentiment DELIVERY - RECEIVING THE ORDER Are there meal sets? How many fats and carbs are in the meals I've chosen? Are these meals gluten-free? Can I schedule the delivery for a specific time? anticipation COOKING - MAKING A DISH REORDER - SECOND ORDER Channels: digital CTAs Explore our meal plans Explore the menu Schedule the delivery See the most popular plans Start cooking
Online store content marketing map CONSIDER - REVIEWING SERVICES Nathan's story Company's goal EXPLORE - LEARNING THE DETAILS I want to pay in cash instead of paying online. I hope that they have such an option. Add company's goal for this substage ORDER - CHOOSING MEALS ORDER - PURCHASING Nathan's questions Sentiment DELIVERY - RECEIVING THE ORDER Where can I find information about payments? Will the courier have change for 50? COOKING - MAKING A DISH trust REORDER - SECOND ORDER Channels: digital CTAs Explore our payment options Order now and pay in cash
Online store content marketing map CONSIDER - REVIEWING SERVICES Nathan's story Company's goal EXPLORE - LEARNING THE DETAILS I've chosen the time of delivery, but my plans have changed. And I'm a little confused. I don't know what to do. Add company's goal for this substage ORDER - CHOOSING MEALS ORDER - PURCHASING Nathan's questions Sentiment DELIVERY - RECEIVING THE ORDER Can I cancel the delivery and pick up my order at the pickup point? Where is the nearest pickup point? How to contact the courier? COOKING - MAKING A DISH anticipation REORDER - SECOND ORDER Channels: digital CTAs Find a pickup point near you Read our FAQ
Online store content marketing map CONSIDER - REVIEWING SERVICES Nathan's story Company's goal EXPLORE - LEARNING THE DETAILS Things run smoothly right up to the moment I realized that I didn't have mortar and pestle. Well, I had to google what to use instead of them. Add company's goal for this substage ORDER - CHOOSING MEALS ORDER - PURCHASING Nathan's questions Sentiment DELIVERY - RECEIVING THE ORDER What cookware I'll need to cook the meal? Is there a video recipe instead? COOKING - MAKING A DISH annoyance REORDER - SECOND ORDER Channels: digital CTAs Download the app and access the recipes
Online store content marketing map CONSIDER - REVIEWING SERVICES Nathan's story Company's goal EXPLORE - LEARNING THE DETAILS Well, my cooking mastery was enough to turn the piles of ingredients into tasty meals. And I liked the service's flexibility, so it seems like I can make a bigger order like a week ahead. Add company's goal for this substage ORDER - CHOOSING MEALS ORDER - PURCHASING Nathan's questions Sentiment DELIVERY - RECEIVING THE ORDER Is there a discount or a special offer for orders a week or a month ahead? What's their loyalty program? Where can I leave the review? COOKING - MAKING A DISH trust REORDER - SECOND ORDER Channels: digital CTAs Plan weekends, not week meals: order X meals ahead Leave a review Share on social media Join our loyalty program
