Enhancing Public Awareness and Community Engagement Strategies
Explore the detailed process of Public Awareness and Community Engagement, including key updates, methodologies, gaps, and priorities identified by assigned participants. See how various activities and initiatives are driving impactful engagement within communities.
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Presentation Transcript
Summary Feed Back Group four: Public Awareness Community Engagement 1
Assigned participants A Poirier S Smith A Cisse L Bill O Baggio N Njoroge B Mhore C Laverty M Teklu C Sagoe-Moses Y Ndiaye D Weiss C Chappel B McCloskey P Gasquet R. Sreedharan G Gamhewage M Frost A Bhatiasevi 2
Methodology 1. Split into two groups Public Awareness Community Engagement 2. Each group revised the other group s work 3. Recurrent themes and ideas listed and voted on 4. Following slides present the priority ideas in descending order 5. All key ideas captured for reporting at the end of the presentation 3
Key Updates since PST Missions: Public Awareness: WHO risk communications workshop in 15 priority countries planned BBC Media Action journalists training in 10 priority countries ongoing Media engagement and ongoing awareness campaigns UNESCO offered to translate materials in different languages The Gambia, Cote d'Ivoire, Mauritania, Senegal Provincial public awareness committee Engagement with health media association Media engagement TV, radio, community radio, SMS, social media ongoing Council of Churches message review meeting in Feb 2015 Ongoing activities by various agencies; to be provided later JHU website : ebolacommunicationnetwork.org 4
Key Updates since PST Missions: Community Engagement: Council of Churches regional meeting Women's group Youth groups KAP and other anthropological surveys ongoing and planned in many countries (some need funding) Engaging opinion leaders (local groups, traditional, religious leaders, etc. Niger religious leaders meeting (Dec 2014) Benin Unicef mapping of district level volunteers for Ebola awareness campaigns 5
Gaps and Priorities 1 1. Engaging groups Decision makers Religious groups Women s groups Youth groups Various sectors 2. Surveys, intelligence, and material testing with communities KAP surveys Anthropologists Message material testing 6
Gaps and Priorities 2 3. Adapting clear operational structures SOP s Operationalizing plans Financial and other resources Linking to other groups and partners 4. Linking public communications with community communications Rumor management Media monitoring Adapting messages Engaging volunteers 7
Gaps and Priorities 3 5. Cross-country exchanges of resources Experienced personnel Training Lessons learned 6. Sustainable, locally adapted, culturally sensitive training Journalists Social media Skills development Risk Communication 8
Gaps and Issues to be Addressed: Public Awareness: Better sharing of materials, information, and practices between nations Operational and logistical structures needed Development of culturally-appropriate and scientific messages to counteract stigmatization Standardizing hotline procedures and messages Ensuring consistency of messages and information Strengthening KAP surveys at community level Establishing journalist training and operating protocols Adapting messages to local languages, religions, cultures Designing sustainable and evolving campaigns Utilizing social media, youth and women s groups to promote positive messages Engaging anthropological research on culture, religion, and health 10
Gaps and Issues to be Addressed: Community Engagement: Establish forum for engaging at different levels Strengthening existing structures and civil society Linking public health communication with community communication Engaging volunteers Utilizing human resources to operationalize staff Fundraising to sustain response and recovery Connecting with religious leaders, social media, business sectors, national organizations 11
