Enhancing Rotary's Public Image: Strategies, Benefits & Resources
Explore the importance of promoting Rotary's public image through market research findings, resources, and strategies. Learn how to increase visibility, engage members, and attract partnerships for local projects. Discover the key qualities of a successful public image team and how to leverage new messaging guides and tools effectively.
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Presentation Transcript
PROMOTING ROTARY S PUBLIC IMAGE WORKBOOK CHAPTER 9
ROTARY PUBLIC IMAGE COORDINATOR How I can work with you and your district: 1. 2. 3. 2017
LEARNING OBJECTIVES By the end of this session, you should be able to: Understand the newest market research findings that inspired Rotary s latest messaging and public image campaign Use the new public image resources to enhance your communications efforts Identify the qualities and skills of a successful district public image chair and appoint an effective public image team 2017
BENEFITS OF PUBLIC IMAGE Increased visibility Increased membership and contributions Engaged members Partnerships and support for local projects 2017
PUBLIC IMAGE RESEARCH FINDINGS 75% of respondents are aware of Rotary 35% are unfamiliar with any Rotary program 41% are familiar with local clubs Members are not like me 2017
PUBLIC IMAGE RESEARCH FINDINGS We are attractive to purpose seekers Individuals engage with us because of local impact Members stay for relationships and shared values 2017
PEOPLE OF ACTION 2017
NEW AND ENHANCED RESOURCES Messaging Guide Helps tell Rotary s story and engage audiences Additional resources: Event Planning Guide Social Media and Public Relations guides 2017
CREATE YOUR OWN TOOLKIT Up-to-date facts and figures Sample promotional channels Suggested timelines Key messages Sample posts Graphics Infographics Videos Templates 2017
SELECTING A PUBLIC IMAGE COMMITTEE Effectively conveys the essence of Rotary Relationships with media professionals Professional background Thorough knowledge of club and district activities Excellent speaking, presentation, and writing skills Knowledge of media and communications 2017
MAXIMIZE YOUR ONLINE PRESENCE Is contact information easy to find? Is it free of Rotary jargon? Are there pictures? Are there distinct sections for members and nonmembers? Do you refresh your content regularly? 2017
MEASURE IMPACT Do local clubs have more recognition? Is there less confusion about what Rotary is and does? Do you have more opportunities to talk about Rotary? Is it easier to tell the Rotary story? Do you have stronger relationships with local media? 2017
KEY RESOURCES Brand Center Press Center Public Relations page RPIC Rotary Showcase 2017
REVIEW OF LEARNING OBJECTIVES By the end of this session, you should be able to: Understand the newest market research findings that inspired Rotary s latest messaging and public image campaign Use the new public image resources to enhance your communications efforts Identify the qualities and skills of a successful district public image chair and appoint an effective public image team 2017
