Enhancing SNAP-Ed Outreach and Engagement in Connecticut
Discover how SNAP4CT.org has evolved over the years, offering a communication and education platform for SNAP-Ed. Explore the features, benefits, and growth of the platform, as well as its outreach to various towns in Connecticut. Learn about the effective online marketing strategies employed to connect with the target audience and promote valuable content and events.
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Presentation Transcript
SNAP4CT.org A Communication and Education Platform for SNAP-Ed
The Evolution of SNAP4CT.org FY 2014/2015 initial development of the website and Facebook presence and You Tube Channel (Spring 2014 soft launch) FY 2016 added the Ask a Nutritionist feature and grocery store tour videos; live-streaming grocery store tours; added content from vetted sources FY 2017 added remaining social media (Instagram, Pinterest); hired a RDN with substantial social media and communications/marketing background; added SEO and online marketing, rebranded with new logo FY 2018 continued focus on growing engagement
SNAP4CT.orgs Features Searchable Recipes Health Living Tips & Videos Ask a Nutritionist Button SNAP4CT Blog eNewsletter Subscription & FREE Cookbooks Tools Interactive Farmers Market Map Events Calendar Department of Social Services office locations
SNAP4CT.orgs Benefits Offers meal and snack ideas that have been tested and assessed for their nutritional quality. Engages visitors with appealing imagery, infographics, cookbooks, and videos. Provides simple, practical lifestyle tips via the monthly blog and eNewsletter. Incorporates a variety of community resources including free events, the SNAP-Ed events calendar, and resources for accessing SNAP benefit information. Provides free access to Registered Dietitians for nutrition questions. In addition, the integrated social media platforms enable the delivery of simple, targeted wellness messaging and community updates.
Growth Over Time 500,000 448,981 450,000 400,000 350,000 300,000 268,225 250,000 200,000 150,000 116,464 100,000 34,895 50,000 0 FY 2015 FY 2016 FY 2017 FY 2018 number of online interactions
Towns Reached in CT (of 169 Total) 165 156 140 125 FY 2015 FY 2016 number of towns reached FY 2017 FY 2018
Online Marketing Facebook Campaigns Facebook ads campaigns allows us to target a very specific audience of Facebook users based on location, age, and interests. Using a limited budget ($4-20 per week), we are able to promote content and events to individuals in towns with the highest SNAP participation.
Online Marketing Google Ads Campaigns Google Ads campaigns help to drive traffic to specific content based on a web searcher s location and terms that you believe your audience may be searching for (i.e. CT farmers markets, recipe videos, healthy shopping and eating tips). You are able to control how much you spend on terms and carefully track what is working.
Follow SNAP4CT.org Social Media Links Facebook https://www.facebook.com/snap4ct/ Instagram https://www.instagram.com/snap4ct/ Twitter https://twitter.com/snap4ct Pinterest https://www.pinterest.com/snap4ct/ YouTube http://www.youtube.com/c/snap4ct For More Information, contact: Susan Furbish, RDN at furbish@uchc.edu
