Enhancing University Recruitment Strategies: Case Study Insights
Discover how the University of Montana leveraged its admissions process as a recruitment tool to achieve recruitment and retention goals. Explore effective tools and methods, institutional policies, and challenges faced in the admissions process.
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Presentation Transcript
Admissions Process as a Recruitment Tool Case Study: University of Montana
Recruitment & Retention Goals Increase numbers at each stage of recruitment funnel Increase quality of applicants Help students take ownership of their application process Increase student engagement at each stage of application process Empower students to feel prepared and knowledgeable Connect students with appropriate resources
MUS and Institutional Policies Secondary School and Transfer Credentials English proficiency Citizenship information Financial Affidavits/Statements to support I-20 F-1 Transfer Information Acceptance Onboarding process
Tools and Methods Virtual College Fairs Website Virtual Admissions visits Facebook Live/Webinars Whatsapp/Wechat PDF Admissions Checklist Email communications Moodle/Learning Management System orientation module
Questions for discussion What are your institutional recruitment and retention goals and how do your admissions policies and practices support these? What tools, materials, and practices have you found effective in helping students submit application materials and move through the admissions process? What are challenge points in your admissions and onboarding process, either ongoing or specific to COVID-19? How have you been dealing with them?
