Enrollment and Recruitment Trends Fall 2020-2021

Enrollment and Recruitment Information For Fall 2020 and Fall 2021

Enrollment Summary - Fall 2020 (4th Week) Percent 2020 100.0% 89.4% 10.6% Percent 2019 100.0% 89.8% 10.2% Percent Change -7.6% -8.0% -3.8% Fall 2020 4554 4070 Fall 2019 4929 4426 Change -375 -356 Total Undergraduate Graduate 484 503 -19 Total Credit hours Undergrad Credit hours Graduate Credit hours 56679 53220 3459 100.0% 93.9% 6.1% 61125 57597 3528 100.0% 94.2% 5.8% -4446 -4377 -69 -7.3% -7.6% -2.0% Total FTE Undergraduate FTE Graduate FTE 3836 3548 288 100.0% 92.5% 7.5% 4134 3840 294 100.0% 92.9% 7.1% -297.55 -291.8 -5.75 -7.2% -7.6% -2.0% Female Male Other 2941 1491 122 64.6% 32.7% 2.7% 3178 1651 100 64.5% 33.5% 2.0% -237 -160 22 -7.5% -9.7% 22.0% Full-time Part-time 3703 851 81.3% 18.7% 4039 890 81.9% 18.1% -336 -39 -8.3% -4.4% Oregon Residents Out of State Residents 3579 975 78.6% 21.4% 3840 1089 77.9% 22.1% -261 -114 -6.8% -10.5%

Around the state Oregon State University up 1.8% on-campus students down 4.4%, E-campus up Oregon Tech flat University of Oregon down 3.6% Eastern Oregon University down 7.0% Western Oregon University down 7.6% Portland State University down 7.8% Southern Oregon University down 15.5%

Enrollment Summary - Fall 2020 (4th Week) Nonresident Alien Hispanic or Latino American Indian or Alaskan Native Asian Black or African American Pacific Islander White Two or more races Unknown 131 893 2.9% 19.6% 198 917 4.0% 18.6% -67 -24 -33.8% -2.6% 48 141 1.1% 3.1% 58 188 1.2% 3.8% -10 -47 -17.2% -25.0% 148 76 2794 203 120 3.3% 1.7% 61.4% 4.5% 2.6% 150 92 3009 177 140 3.0% 1.9% 61.0% 3.6% 2.8% -2 -1.3% -17.4% -7.1% 14.7% -14.3% -16 -215 26 -20 New Students* 732 785 -53 -6.8% Transfer Students* 432 499 -67 -13.0% Continuing Students* 2599 2784 -185 -6.7% International Students* 47 107 -60 -56.0%

Challenges Counselors not able to physically get into schools Virtual meetings are frequently limited to before 9 am or after 3 pm Students are burned-out on virtual meetings Cancelled SAT /ACT tests creates challenge to access student names Fewer students are participating in college fairs Students don t have as much contact with high school staff Impacts encouragement to apply to college, obtain HS transcripts Impacts first-generation and lower-income students

Challenges (cont) Normal activities which didn t occur -CECLC Last year and last year -In-person tours and events since last March -Conference activities (Debate Tournament, Student Council Conference, athletic camps, etc)

Fall 2021 Fall 2020 Non Resident International TOTAL F'21 Non Resident International TOTAL F'20 Resident Resident Total Applications Freshmen African American American Indian Asian / Pacific Islander Hispanic / Latinx Unknown White 17 8 12 2 0 0 29 10 14 11 7 5 0 0 21 16 28 149 46 319 567 36 74 60 185 369 0 1 0 0 1 64 224 106 504 937 30 275 63 409 802 92 121 99 208 532 0 122 407 163 617 1346 11 1 0 12 TOTAL -30% Transfer 57 20 2 79 -4% 50 30 2 82 TOTAL APPLICANTS 635 395 3 1033 -29% 866 571 14 1451

Total Admitted Fall 2021 Non Resident Fall 2020 Non Resident TOTAL F'21 TOTAL F'20 Freshmen Resident International Resident International African American 4 5 0 9 8 4 0 12 American Indian Asian / Pacific Islander 5 1 0 6 6 2 0 8 13 17 0 30 15 60 0 75 Hispanic / Latinx 73 43 0 116 155 71 6 232 Unknown 23 35 0 58 27 51 0 78 White 179 106 0 285 208 108 0 316 TOTAL 297 207 0 504 -30% 419 296 6 721 Transfer 22 9 2 33 -15% 21 16 2 39 TOTAL ADMITTED 320 217 2 539 -29% 442 313 8 763

Goal By December 21, 2200 applications and 1400 students admitted Strategies Weekly strategy meeting with members from across divisions Waived application fee until September 2021 Allow students to self report GPA Eliminated SAT/ACT test scores for merit scholarships Mailed viewbook out immediately to students from name buy Purchased names from college fairs Offering in-person tours following OHA guidelines Offering in-person events

Strategies (cont) More weekend and evening virtual activities Target Latinx students in marketing and conduct focus groups Reaching out to alums and other sources for contacts of senior students Increasing marketing efforts in general More individual and personal follow-up with students who open admission emails

Admission Strategies Over Last Three Years Staff Hired second Spanish speaking counselor Hired counselor assigned to Hawaii Publications All major publications in Spanish Created publication helping students understand funding options available Created direct mail version of Viewbook Redesigned acceptance package New Recruitment Territories Texas Saipan and Guam WUE Colorado, Montana, Nevada

Admission Strategies Over Last Three Years (cont) New Remission Programs Supplemental Program Campus Visitation Million Dollar Scholars Increase Diversity Scholars and Bilingual Teachers Scholars Dual Partnership Program Agreements with Chemeketa, Linn-Benton, Clackamas, Mount Hood New Text Messaging Platform BOT Text Program Reach out to students who apply for Financial Aid but don t apply for admissions and visa versa.

Admission Strategies Over Last Three Years (cont) Visitation Programs Saturday Visits Spanish option Future WOLF Day for Spanish Speaking Families (One held in Hillsboro) Transfer Day Increase Instant WOLF Days Increase Number of Application Workshops Journey to College (Rumbo al Colegio) WOU Project (Salem Keizer and South Albany) Admitted Student Receptions in Spanish Follow-up with Students who were admitted to WOU, did not matriculate, and did not enroll in a 4-year university

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