
Entrepreneur One – India’s Premier Magazine for Startup Culture, Business Innovation, and Visionary Leadership
Entrepreneur One is the ultimate guide for todayu2019s innovators, changemakers, and business leaders. From exclusive interviews with trailblazing founders to expert insights on startups, funding, marketing, and leadership, each issue inspires and e
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VOL 01 | ISSUE 12 | JANUARY 2025 ntrepreneur Inspiring Entrepreneurs to the World ne Salloni Ghodawat Director & COO, Ghodawat Consumer Limited Go to Digital
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ntrepreneur Inspiring Entrepreneurs to the World ne VOL 01 | IS SUE 12 | JANUARY 2025 | Rs. 249
DeskA Arpita Banerjee Editor's In the vast landscape of dreams and aspirations, Entrepreneurs One is delighted to present the SPECIAL EDITION. This edition, like its predecessors, stands as a testament to our commitment to providing you with exclusive insights into the captivating world of entrepreneurship. As we embark on this literary journey, we invite you to immerse yourself in the narratives of visionary entrepreneurs who have left an unflinching mark on the business landscape. Entrepreneurship is a realm where dreams are woven into plans, strategies meticulously crafted, and goals set to navigate the challenging terrain of business. Our magazine, Entrepreneurs One, serves as a chronicle of these endeavors, shedding light on the nuanced journeys of individuals who have not just dreamed but translated their dreams into reality. The entrepreneurial journey, as depicted in the pages of this new edition, is a tapestry of determination, resilience, and unwavering commitment. We acknowledge the struggles, the triumphs, and the ever-thin line between success and failure that entrepreneurs navigate. Entrepreneurs One does not merely offer business insights; it endeavors to be a catalyst for personal growth. Our team, dedicated to curating quality content, aims to provide you with articles and blogs that not only benefit your business ventures but also contribute to shaping your character. The life stories featured within these pages aim to plant seeds of ambition and inspire you to embark on your unique journey. As we present the Special Edition, we extend an invitation to you, our cherished readers, to explore, learn, and reflect. Your feedback is invaluable to us, and we encourage you to share your thoughts on how we can continue to evolve and serve you better. Entrepreneurs One is not just a magazine; it is a community where dreams are nurtured, and success stories are celebrated. Here's to a year filled with inspiration, growth, and entrepreneurial triumphs. Managing Editor
ntrepreneur Inspiring Entrepreneurs to the World ne VOL 01 | IS SUE 12 | JANUARY 2025 | Rs. 249 PUBLISHER SUNIL KUMAR BUSINESS HEAD RINKY YADAV MANAGING EDITOR ARPITA BANERJEE MARKETING & OPERATIONS HEAD EDITORIAL CONTRIBUTORS APEKSHAA JALOTA, AALIYA WASEEM, AYUSHI VERMA, SANJANA PATTANKAR, AYUSHMAN PRATYUSH, DIPANWITA PRUSTY, STHITIPRAJNA PANDA DEEPAK SINHA CORPORATE TEAM ADITI SINGH, ANAMIKA SINGH, RIYA YADUVANSHI RELATIONSHIP MANAGER HARSHA GEHLANI DATA RESERCH & ANALYSIS SONIKA SINGH, SHALU BARJATYA, NEHA SINGH, RAHUL KUMAR, PUJA VISHWAKARMA DESIGN & CREATIVE HEAD LAKSHIT JAIN FINANCE HEAD TECHNICAL HEAD SHIVAM KUMAR AMARDEEP SINGH TOMAR CIRCULATION MANAGER RAGHAV MAHAJAN VIVEK SHARMA DIGITAL MARKETING MANAGER VISHAKHA SINGH Entrepreneur One is also available on Registered Office Just Go Digital 47/2A, Ground Floor Block -WZ, Village Basai Darapur, Delhi -110015 Website:- www.entrepreneuronemedia.com Email:- info@entrepreneuronemedia.com Copyright @2025 Entrepreneur One Media, All Rights Reserved Reproduction in whole or part of any text, photography, or illustrations without written permission from the publisher is prohibited. While the publishers made every effort to ensure the accuracy of all information in this magazine, they will not be held responsible for any errors therein.
14 15 17 ANAND KUMAR THE ARCHITECT OF BRAND SUCCESS SOURADIP BANERJEE CHIEF OPERATING OFFICER - TIS LABS AR. PRABHAT TYAGI VICE PRESIDENT OF BUSINESS OPERATIONS - STORI DESIGN Anand Kumar's journey over the past decade has been nothing short of extraordinary, reshaping brand strategy and marketing across diverse industries. With a talent for designing campaigns that drive tangible results, he has consistently aligned his strategic insights with organizational objectives to achieve sustainable success. Established in 2010, TIS Labs Private Limited embarked on a mission to redefine IT infrastructure services with a focus on Linux and Open Source-based systems. Over the years, the company has expanded its expertise to offer comprehensive solutions in virtualization, data management, IT security, high-performance computing, and consulting. Born into a disciplined military family, Prabhat Tyagi chose a path vastly different from his lineage. His educational journey spanned hotel management, engineering, and architecture, an eclectic mix that equipped him with a unique skill set. "Each path enriched my perspective, blending creativity with analytical thinking," he reflects. COVER STORY SALLONI GHODAWAT DIRECTOR & COO, GHODAWAT CONSUMER LIMITED Ghodawat Consumer Limited (GCL) is a brand recognized for its quality and affordable presence since 2003 in the fast-moving consumer goods (FMCG) sector in India. Formed as an FMCG group arm of Sanjay Ghodawat Group, this organization carries a vision through affordable high-quality essentials so that lives are made to become healthier and nutritious enough for the consumer. Under the dynamic leadership of Salloni Ghodawat, GCL has paved its position as a visionary leader in the industry. This story delves into GCL's journey, achievements, and aspirations. 20 ANAND DHABU INDIA BUSINESS HEAD | SUPERSONIC DISTRIBUTION & SERVICES PVT. LTD. Anand Dhabu, India Business Head of Supersonic Distribution & Services Pvt. Ltd., is a name synonymous with innovation, sustainability, and operational excellence in the supply chain industry. Recently honored with the prestigious Excellence in Supply Chain Award at the Bharat Logistic and Supply Chain Conclave 2024, Anand brings over three decades of experience in global procurement, logistics, and supply chain management.
26 A TOOL FOR GROWTH OR A RISKY GAMBLE? 28 30 SHRADDHA SHETH FOUNDER & CEO OF FITEDUCOACH. DR. BHUVAN NAGPAL SR. CONSULTANT IN HEAD & NECK PATHOLOGY FitEduCoach is at the forefront of revolutionizing fitness education, bridging the gap between passion and profession in the health and wellness industry. Founded by Shraddha Sheth, a visionary leader with 25 years of diverse experience in healthcare, fitness, and ed- tech, FitEduCoach stands as a beacon of innovation and empowerment. In the ever-evolving landscape of Indian healthcare, where innovation and dedication define progress, Dr. Bhuvan Nagpal has emerged as a pioneer in oral pathology and diagnostic medicine. With a career marked by groundbreaking contributions, he has seamlessly blended clinical expertise, entrepreneurial acumen, and strategic leadership to transform oral healthcare in India.
Ghodawat Consumer Limited(GCL) Reinventing FMCG with Leadership-Based Strategies Ghodawat Consumer Limited (GCL) is a brand recognized for its quality and affordable presence since 2003 in the fast-moving consumer goods (FMCG) sector in India. Formed as an FMCG group arm of Sanjay Ghodawat Group, this organization carries a vision through affordable high-quality essentials so that lives are made to become healthier and nutritious enough for the consumer. Under the dynamic leadership of Salloni Ghodawat, GCL has paved its position as a visionary leader in the industry. This story delves into GCL's journey, achievements, and aspirations. A HUMBLE BEGINNING: FROM EDIBLE OILS TO MARKET LEADERSHIP GCL started operations with the manufacture of edible oils. It gained fast acceptance because of its premium-quality offerings. The growth of the company was led by its steady commitment to affordability and excellence. GCL diversify into the following product lines: Food Products: Edible oil, Atta (flour), Pulses, Rice, Salt, and Snacks, all fall under the 'Star' brand. For those looking to make healthier choices, GCL introduced 'To Be Honest'-a line of snacks infused with actual fruits and vegetables. Beverages: Non-alcoholic beer ('Coolberg'), carbonated drinks ('Fizzinga'), and fruit drinks ('Frustar') comprises the beverage lineup. GCL's emphasis on continuous innovation and customer- centricity has made it a household name within 120 cities, from over 250,000 outlets to all major e-commerce platforms. 08 | Entrepreneur One | January 25
THE VISIONARY LEADER SALLONI GHODAWAT With experience in finance and international business in line with an in-depth knowledge of marketing and operational strategy, Salloni Ghodawat is directing operations at GCL, providing it with the acumen that has catapulted this company to new and previously unknown heights. Attributable to Salloni, GCL's distributer networks have been further augmented, brand recognition boosted and overall revenues catapulted. Her attention towards the development of each of the products ensures the best needs of the consumer take center stage in the plan-of-operation at GCL. STANDING OUT WHAT MAKES GCL UNIQUE GCL has an edge in being the leader through sustainability- driven innovation and people-first philosophy. Many in the business don't do this-the best thing is to join technology and environmental practices with the idea of long-term success. Talent development, combined with a culture of inclusion, makes it a dynamic company that makes its employees and partners feel empowered to work for the vision. Expanding Retail Presence: Growing the retailer network to 100,000 outlets to ensure product accessibility across urban and rural areas. Strengthening Market Leadership: Solidifying its position in the edible oil segment. Sustainability: Promoting eco-friendly growth while positively impacting communities. GOALS AND ASPIRATIONS: REGIONAL CHAMPIONS WITH A GLOBAL VISION For enhanced brand visibility, GCL has collaborated with the prominent actress Raveena Tandon as its brand ambassador. This will further make the company's values coincide with consumer trust. GCL s ambition is clear to become a regional champion with a portfolio of star-led brands. The company s strategic goals include: January 25 | Entrepreneur One | 09
ACCEPTING TECHNOLOGY: IMMERSIVE INNOVATIONS FUTURE INITIATIVES: EXPAND HORIZONS GCL's agenda consists of: New technologies such as augmented reality (AR) and mixed reality (MR) are transforming the operations of GCL. These tools help in designing products, quality assurance, and customer experience. AR enables GCL to rapidly develop products with real-time interaction with digital prototypes. Thus, the company develops products with less cost and assures efficiency and excellence. New initiatives to support the channel partners. Research and Development, along with sustainability. Increased consumer shift toward healthy alternatives. Product Relevance to the changing needs of the consumers. FUTURE DIRECTION: 2025 STRATEGY GCL is planning its future direction with a focus on: E-commerce Growth: Expansion of the footprint across digital platforms. Global Exposure: Promotion of 'To Be Honest' and 'Coolberg' brands in the international market. Revenue Expansion: Crossing the mark of INR 2,000 crores from INR 1,600 crores. Brand Building: Participation in national-level FMCG events to create awareness of the 'Star' brand. Specific product needs of the various generations. WORDS OF WISDOM: ADVICE FOR THE YOUNG ENTREPRENEUR Entering the food and beverage industry can be both exciting and challenging due to its vast and ever-evolving nature. First of all, be ready for tough rivalry. The industry is saturated with competing firms and thus developing a strong and distinct brand is necessary for differentiation. This identity needs to be maintained and improved to attract loyal customers. Continuous innovation is the need of the hour; keep updating and improving your product offerings so that it stays in tune with changing consumer preferences and trends. Product safety, along with adherence to quality, should be strictly enforced; therefore, this means one has to ensure good management of their supply chain so as not to experience any challenges. Investment in better packaging is also significant in which the product can retain quality besides playing a substantial part in branding and reaching more customers. INDUSTRY TRENDS AND CHALLENGES Changing Consumer Patterns The modern-day consumer prefers convenience, health, and sustainability. The decision-making for buying products is also increasingly influenced by social media influencers and digital platforms, and thus a robust online presence is a must. Managing Obstacles GCL also withstood the COVID-19 epidemic. The supply chain challenges and consumer behavior shift also demand a quick changeover. With optimized digital architecture and keeping the stake holders informed, GCL met these challenges and comes up stronger and more agile than before. CONCLUSION: FUTURE VISION Earning revenues of 1,600 crores in a previous year and promising with revenues of 5,000 crores in the future within five years, GCL has been expanding its reach swiftly in its own pace. GCL's journey is an epitome of visionary leadership, relentless innovation, and a commitment to quality without compromise. As GCL looks into the future, it stands poised to redefine the FMCG landscape by inspiring others to follow its footsteps. With a clear mission and ambitious goals, GCL continues to enhance lives-one product at a time. LEADERSHIP PHILOSOPHY: EMPOWERING PEOPLE Salloni believes in putting people as GCL's core and takes pride in her style: Flexibility: Change strategies in ways that consumer needs may also change. Agility and Vision: Knowing what changes are needed today and making them tomorrow. Employee Empowerment: A positive work culture, fostering creativity, and ensuring a balance between work and personal life. 10 | Entrepreneur One | January 25
Barso Ka Bharosa Ab Nayi Pehchan Ke Sath
WOMEN IN The narrative of women in leadership has evolved dramatically over the years, reflecting both progress and the persistent challenges that women face. From boardrooms to parliaments, women are making significant strides, challenging norms, and paving the way for future generations. However, the journey to leadership for women is far from complete, as systemic barriers and cultural expectations continue to limit their potential. This article explores the status of women in the corporate world, the challenges they face, how they have overcome these barriers, recent trends in leadership, and the road ahead. STATUS OF WOMEN IN THE CORPORATE WORLD CHALLENGES FACED BY WOMEN IN PATRIARCHAL BUSINESS ENVIRONMENTS The participation of women in the corporate world has seen a marked increase over the past few decades, yet gender disparity remains a significant issue. According to the World Economic Forum s Global Gender Gap Report 2023, women hold only 29% of senior management roles globally. This figure, while higher than in previous years, underscores the ongoing gender imbalance at the highest levels of corporate leadership. The corporate world, like much of society, is deeply entrenched in patriarchal structures that present numerous challenges for women. One of the most pervasive issues is the gender pay gap, with women often earning significantly less than their male counterparts for the same roles. This discrepancy is particularly stark in leadership positions, where women are often underpaid compared to men with similar qualifications and experience. In terms of industry-specific data, the technology sector has been particularly challenging for women. Only about 25% of computing jobs are held by women, and within tech leadership, the numbers drop even further. The STEM (Science, Technology, Engineering, and Mathematics) fields, while crucial to future economic growth, still struggle with gender diversity. Women account for less than 30% of the global STEM workforce, highlighting a critical area for improvement. Another significant challenge is the lack of mentorship and sponsorship opportunities for women. In many industries, networking and mentorship are critical to career advancement, yet women are less likely to have access to these resources. The so-called "old boys' club" continues to dominate, making it difficult for women to find mentors who can guide them to leadership roles. The finance sector, traditionally male-dominated, has seen some progress, with women now occupying about 24% of executive roles in global financial services. However, the glass ceiling remains a formidable barrier, with only a small percentage of women rising to the position of CEO or board chair. In India, for instance, women hold just 17% of board positions, despite the country's legal requirement for listed companies to have at least one woman on their boards. Workplace discrimination and bias also pose substantial obstacles. Women frequently encounter gender stereotypes that question their competence and leadership abilities. This bias is often unconscious, making it harder to address. Additionally, women of color face compounded discrimination, dealing with both gender and racial biases, which further complicates their path to leadership. Work-life balance is another challenge that disproportionately affects women. Societal expectations often place the burden of childcare and household responsibilities on women, making it difficult for them to pursue demanding leadership roles. The lack of flexible work arrangements in many organizations exacerbates this issue, leading to higher burnout rates among women. In the political arena, women s representation has also improved, albeit slowly. As of 2023, women constitute approximately 26% of parliamentarians globally. This marks a significant improvement from past decades, but still falls short of gender parity. Countries like Rwanda, where women hold 61% of parliamentary seats, serve as examples of what can be achieved with strong political will and policy interventions. Sexual harassment in the workplace remains a significant barrier to women s advancement. Despite global movements like #MeToo, many women still face harassment and abuse in professional settings, which not only impacts their career progression but also their mental and emotional well-being. 12 | Entrepreneur One | January 25
LEADERSHIP and advocacy, helping women to navigate the complex dynamics of corporate environments. For example, organizations like Lean In and Catalyst offer resources and networks for women aiming to advance in their careers. HOW WOMEN HAVE OVERCOME THESE CHALLENGES Another promising trend is the growing recognition of the importance of gender diversity in leadership. Numerous studies have shown that companies with diverse leadership teams perform better financially. This has led to increased pressure on companies to improve their gender diversity, not just as a matter of fairness but as a business imperative. Despite the numerous challenges, women have made significant strides in breaking through the barriers that have historically limited their participation in leadership roles. One of the key strategies has been the establishment of women's networks and professional organizations. These groups provide crucial support, mentorship, THE ROLE OF MEN IN PROMOTING GENDER EQUALITY While women s efforts to break into leadership are crucial, the role of men in promoting gender equality cannot be overlooked. Male allies play a significant role in challenging the status quo and advocating for the inclusion of women in leadership. Men in senior positions can leverage their influence to sponsor women for leadership roles, ensure fair hiring practices, and promote a culture of respect and inclusion within organizations. Education and skill development have also played a vital role in empowering women. As more women pursue higher education and specialized training, they are better equipped to compete for leadership roles. In many countries, women now outperform men in educational attainment, which is beginning to translate into greater representation in senior positions. Women have also increasingly taken the entrepreneurial route, creating their own opportunities rather than waiting for the corporate world to change. Female entrepreneurs are on the rise globally, with women-owned businesses growing at a faster rate than those owned by men. This trend not only empowers individual women but also challenges traditional business models and introduces more diversity into the marketplace. Moreover, men who actively participate in childcare and domestic responsibilities help to alleviate the burden on women, enabling them to pursue their careers more freely. This shift towards shared responsibilities at home is essential for achieving true gender equality in the workplace. THE IMPACT OF CULTURAL AND GEOGRAPHICAL FACTORS Advocacy for policy changes has been another powerful tool for overcoming barriers. Gender quotas and diversity mandates have been implemented in several countries and companies, forcing a reevaluation of hiring and promotion practices. These policies have been instrumental in increasing the number of women in leadership roles, particularly in regions where cultural resistance to women in power is strong. Cultural and geographical factors significantly influence women s leadership opportunities. In many parts of the world, traditional gender roles are deeply ingrained, making it difficult for women to assert themselves in leadership positions. For example, in parts of the Middle East and North Africa, cultural norms around gender can limit women s participation in public life, including business leadership. However, there are signs of change even in these regions. Countries like the United Arab Emirates have made strides in promoting women in leadership through government initiatives and policy reforms. The UAE Gender Balance Council, for instance, has been instrumental in driving gender equality in the workforce. Mentorship and sponsorship programs specifically designed for women have also gained traction. These programs not only provide women with the guidance they need to advance but also create a culture of support that helps to counteract the biases they face. Senior women leaders who mentor younger women are playing a crucial role in creating a more inclusive leadership pipeline. In contrast, countries with more progressive gender policies, such as those in Scandinavia, consistently rank high in gender equality metrics, including leadership representation. These countries provide valuable lessons on the importance of policy interventions and cultural shifts in promoting women s leadership. RECENT TRENDS IN WOMEN IN LEADERSHIP The landscape for women in leadership is gradually evolving, with several encouraging trends emerging. One notable trend is the increasing number of women in C-suite positions. In 2023, women held 9% of CEO positions among Fortune 500 companies, a record high but still far from sufficient. Companies like General Motors, led by Mary Barra, and Citigroup, under the leadership of Jane Fraser, exemplify this shift. THE FUTURE OF WOMEN IN LEADERSHIP Looking forward, the future of women in leadership appears promising but requires sustained effort across multiple fronts. Education and advocacy must continue to play central roles in empowering women to pursue leadership roles. Companies and governments need to implement and enforce policies that promote gender diversity, including quotas where necessary. The technology sector, despite its challenges, has seen trailblazing women such as Sheryl Sandberg, former COO of Facebook, and Safra Catz, CEO of Oracle. These women have not only achieved personal success but have also advocated for greater diversity and inclusion within their organizations, setting the stage for future generations. Moreover, addressing unconscious bias through training and awareness programs is crucial for creating an inclusive culture where women can thrive. Organizations must also invest in flexible work arrangements that accommodate the needs of working mothers and other caregivers. In politics, the rise of women leaders such as Jacinda Ardern of New Zealand, Sanna Marin of Finland, and Kamala Harris, the first female Vice President of the United States, signifies a global shift towards more inclusive governance. These leaders have shown that women can effectively lead countries through crises, including the COVID-19 pandemic, often with a focus on empathy, collaboration, and social equity. As more women rise to leadership positions, they will serve as role models for the next generation, inspiring young girls to pursue their ambitions without fear of discrimination. The journey is long, but the progress made thus far offers hope for a future where women s leadership is not the exception but the norm. CONCLUSION Women in leadership represent not only a moral imperative but also a critical factor in the success of organizations and societies. While significant strides have been made, particularly in recent years, the path to true gender equality in leadership is still fraught with challenges. By addressing these barriers through education, policy, and cultural change, we can create a world where women have equal opportunities to lead, innovate, and inspire. The future of leadership is diverse, and women are at the forefront of this transformation. January 25 | Entrepreneur One | 13
Anand Kumar The Architect of Brand Success THE ARCHITECT OF GROWTH AND BRAND TRANSFORMATION SWITCH MOBILITY BUILDING A BRAND FROM THE GROUND UP Anand Kumar's journey over the past decade has been nothing short of extraordinary, reshaping brand strategy and marketing across diverse industries. With a talent for designing campaigns that drive tangible results, he has consistently aligned his organizational objectives to achieve sustainable success. Anand is a proud recipient of the 40 Under 40 Marketing Masters Award, the ETBrand Best Brand Manager 2021 accolade, and is recognized as a LinkedIn Top Voice in Brand Strategy. Anand crafted the brand strategy for Switch Mobility from the ground up. His leadership played a pivotal role in establishing Switch Mobility as a formidable and trusted name in the industry. From launching India s first electric double-decker bus to unveiling cutting-edge eBus and eLCV products, Anand's efforts not only showcased innovation but also cemented the brand s reputation for reliability and excellence. strategic insights with The recognition followed swiftly, with Switch Mobility receiving multiple prestigious accolades: Best Brand Strategy Award 2023 Most Trusted Brand of the Nation 2023 Best PR Campaign 2023 Marketing Excellence Award 2024 REVOLUTIONIZING LOCAL SEARCH AT ASKME.COM In 2011, Anand's visionary brand strategy and innovative thinking gave rise to India's first Digital Yellow Pages, a revolutionary over-the-phone local search service, and a trailblazing mobile app at Askme.com. This groundbreaking initiative, Anand's brainchild, boosted customer engagement by an impressive 600%, earning him the well-deserved title of 'The Best Find of the Year.' CONCLUSION: THE VISIONARY MARKETER Anand Kumar s story is one of innovation, meticulous planning, and a profound understanding of market dynamics. His journey underscores the transformative power of bold ideas and strategic execution, setting a benchmark for marketing excellence. His visionary approach to brand strategy has left a lasting impact on the brands he has worked with. COOKING UP SUCCESS AT PANASONIC As Product Manager at Panasonic, Anand s brilliance shone through in the launch of a budget-friendly electric rice cooker. By achieving a sales volume of 32 lakh units and expanding market share by 40%, he was honored as 'Performer of the Year ' in FY17. His innovative Jasmine Series campaign garnered acclaim, including recognition from Flipkart as the 'Most Impactful & Innovative Marketing Campaign.' DRIVING INNOVATION AT ASHOK LEYLAND Joining Ashok Leyland marked another milestone in Anand s illustrious career. Managing over 150 product launches, he reduced the cost per lead by 77% in FY 2019-20 and increased lead inflow by 39%, boosting sales by 18%. Notably, his efforts elevated the company s market share in the South region from 42% to 58% in FY 2018-19. 14 | Entrepreneur One | January 25
Pioneering IT Solutions for the Future INTRODUCTION: A DECADE OF EXCELLENCE Established in 2010, TIS Labs Private Limited embarked on a mission to redefine IT infrastructure services with a focus on Linux and Open Source-based systems. Over the years, the company has expanded its expertise to offer comprehensive solutions in virtualization, data management, IT security, high-performance computing, and consulting. With a commitment to secure, scalable, and cost-effective solutions, TIS Labs empowers businesses to optimize IT operations while minimizing operational (OPEX) expenses. THE GOAL AND THE ROAD AHEAD The company envisions becoming a leading provider of innovative IT infrastructure solutions. By staying ahead of technological trends, investing development, and fostering long-term client relationships, TIS Labs is charting a course for sustainable growth and leadership. in employee skill EMBRACING IMMERSIVE TECHNOLOGIES Immersive technologies like AI, machine learning, and virtualization are reshaping the enterprise landscape. TIS Labs is leveraging tools such as Red Hat OpenShift AI, Kubernetes, and high-performance computing frameworks to drive this transformation for their clients. capital (CAPEX) and THE LEADERS DRIVING SUCCESS TIS Labs thrives under a visionary leadership team committed to innovation and excellence. 2024 AND BEYOND: PIONEERING GROWTH The company has ambitious plans for the future, including: - Expanding their portfolio with advanced Generative AI (GenAI) solutions. - Strengthening high-performance offerings. - Leading large-scale data migration and disaster recovery projects. These efforts aim to deliver exceptional value and ensure client success in an ever-evolving IT ecosystem. Souradip Banerjee, the Chief Operating Officer (COO), plays a pivotal role in overseeing operational efficiency and driving the company s strategic objectives. With his extensive industry experience, Souradip ensures that day-to- day operations align seamlessly with the company s long- term vision. computing (HPC) The CEO leads the organization by spearheading strategic initiatives and fostering robust relationships with clients and partners. Complementing this is the CTO, who heads the technical teams, crafting and delivering innovative, client- centric IT solutions. A DIVERSE CLIENTELE From enterprise businesses to academic institutions and government sectors, TIS Labs collaborates with a broad spectrum of industries. Their clients rely on the company s expertise to build resilient IT infrastructures and adopt Open Source technologies, achieving flexibility, security, and operational efficiency. STANDING OUT IN A COMPETITIVE DOMAIN What sets TIS Labs apart is its unmatched proficiency in Linux and Open Source technologies, paired with a customer-first approach. With 24/7 global support, they customize solutions for seamless integration into existing systems. Their commitment to reducing costs while boosting scalability and security solidifies their position as a trusted partner in IT transformation. SOURADIP BANERJEE CHIEF OPERATING OFFICER January 25 | Entrepreneur One | 15
INDUSTRY TRENDS ON THE HORIZON TIS Labs identifies several key trends shaping the IT industry: FUTURE STRATEGIES AND ENDEAVORS To stay ahead in a dynamic industry, TIS Labs is adopting emerging technologies like AI and containerization. The company plans to: - The integration of AI and machine learning in IT operations. - Widespread adoption of hybrid cloud infrastructure. - Growing reliance on Open Source tools. - An increasing focus on cybersecurity to protect enterprise data. - Build partnerships with leading tech companies. - Expand its services to cater to evolving IT needs. - Explore opportunities in sectors like healthcare and education where IT transformation is accelerating. OVERCOMING CHALLENGES The journey to success wasn t without hurdles. TIS Labs faced rapid technological shifts, fierce competition, and changing client expectations. By staying adaptable and fostering innovation, they turned these challenges into opportunities for growth. WORDS OF WISDOM Stay adaptable and open to innovation. The IT industry evolves rapidly, and success comes to those who continuously learn and build resilient, scalable systems, advises TIS Labs' leadership. FINAL THOUGHTS TIS Labs Private Limited believes in the transformative power of technology. Guided by leaders like Souradip Banerjee, the COO, and the broader executive team, the company is committed to aligning innovative solutions with client needs while embracing sustainable and future-ready practices. As they continue to innovate and expand, TIS Labs remains dedicated to empowering businesses to thrive in a competitive world. DEFINING SUCCESS For TIS Labs, success transcends financial metrics. It s about achieving client satisfaction, driving innovation, and cultivating a collaborative work environment. Success also means empowering clients to meet their IT goals with efficiency and confidence. STRATEGIC LEADERSHIP AND DECISIONS Critical decisions at TIS Labs involve: - Adopting cutting-edge technologies. - Investing in talent development. - Enhancing client engagement strategies. - Allocating resources wisely to maintain growth and relevance. A CULTURE OF ENCOURAGEMENT The company fosters a culture of learning and innovation. Employees are empowered to take ownership of their projects, and ample training opportunities help them sharpen their skills and advance their careers. 16 | Entrepreneur One | January 25
THE JOURNEY OF Ar. Prabhat Tyagi A Visionary at the Helm of Stori Design Stori Design is a fast-growing luxury furniture brand headquartered in Pune, craftsmanship in India. With a mission to make luxury accessible and sustainable, the company delivers personalized solutions that rival global standards. While the company s growth has been phenomenal, much of its success stems from the leadership of its Vice President of Business Operations, Prabhat Tyagi, whose remarkable journey transformative figure in the industry. redefining bespoke has made him a An Unconventional Path to Excellence Born into a disciplined military family, Prabhat Tyagi chose a path vastly different from his lineage. His educational journey spanned hotel management, engineering, and architecture, an eclectic mix that equipped him with a unique skill set. "Each path enriched my perspective, blending creativity with analytical thinking," he reflects. This multidimensional background has been pivotal in shaping his strategic approach to business operations, offering him a lens to merge innovation with practicality. Career Milestones: Buildinga Legacy of Impact Tyagi's professional career is a testament to his ability to adapt, innovate, and lead. His tenure at Asian Paints was transformative, where he merged architectural expertise with business strategies. By integrating creativity with operational efficiency, he reimagined traditional practices, creating impactful solutions that aligned with long-term goals. At No Broker, as Head of Operations in Pan India, he tackled the challenges of procurement, cost control, and nationwide team management. His approach to navigating complexities and fostering growth turned obstacles into opportunities. "Steering through these challenges was like navigating a vast ship through unpredictable waters," he says, highlighting his resilience and problem-solving prowess. Roles at Square Yards, Blocher and Blocher Partners, and Boeing International Corporation India further enriched his expertise, allowinghim to hone his skillsin market expansionand operational efficiency. January 25 | Entrepreneur One | 17
Lessons from Mentorsand Personal Philosophy Mentorship has played a crucial role in shaping Tyagi s leadership style. Influential figures like Amit Kumar Agarwal at NoBroker and Hartmut Wursterat Blocher Partners through pivotal career mentor has been a lighthouse, guiding me through the complexities of business," he shares. guided him "Each moments. Deeply spiritual, he attributes his personal and professional resilience to the blessings of Lord Hanuman, alongside the unwavering support of his family. His wife, parents, and mentors have been pillars of strength throughout his journey. Transforming Leadership at Stori Design Since joining Stori revolutionized its focusing on nurturing talent and building a collaborative environment. philosophy likens him cultivating each team member's strengths while fostering creativity. "I provide tools, authority, and an environment conducive to growth," he explains. By sponsoring higher education and encouraging sharing, he has built a work-force that thrives on innovation and collaboration. Design, operational Tyagi structure, has His leadership gardener, to a knowledge Championing 'Made in India' One of Tyagi s significant contributions to Stori Design has been his emphasis on Research & Development (R&D) to elevate the Made in India standard. Meeting architects' high expectations for material quality and precision has been a challenge, but one he has embraced wholeheartedly. His team now delivers furniture that competes with global benchmarks like 'Made in Germany,' setting a new standard for Indian craftsmanship. Balancing Instinct and Data For Tyagi, decision-making is an artful balance of intuition and data analysis. "Trusting my instincts, a principle I learned from Amit Kumar Agarwal, has guided me throughout my career," he explains. However, he pairs this with meticulous data-driven ensuring each decision is well-informed and aligned with organizational harmony between gut feeling and data- backed planning has enabled him to take calculated risks and drive success confidently. strategies, goals. This 18 | Entrepreneur One | January 25
Facing Challenges Head-On At Stori Design, Tyagi has encountered unique challenges, particularly in establishing brand trust among architects. "Architects have specific and detailed requirements, and earning their trust has been a long but rewarding journey," he notes. The high standards of precision demanded significant investment in R&D and innovation. Future Aspirations: A Legacy of Leadership Looking ahead, Tyagi envisions becoming the CEO of Stori Design and steering the company to even greater heights. "My goal is to set new industry standards while mentoring others to unlock their potential," he shares. Beyond professional milestones, contentment and stability, aiming to leave a legacyof transformative leadership. he seeks Additionally, architects to reaching end consumers posed hurdles in terms of However, under Ar. Tyagi's leadership, the company has made strides in both arenas, becoming a preferred choice for architects and growing its consumer base. transitioning from managing brand awareness. Inspiring Future Leaders Ar. Tyagi s advice to aspiring leaders and entrepreneurs is rooted in his personal journey. He emphasizes the importance of trusting one's instincts and staying consistent. "Success may not come overnight, but perseverance and consistency are key," he advises. Moreover, his belief in nurturing talent and maintaining a balance between personal and professional growth serves as a blueprint for holistic leadership. A Leader with a People-Centric Approach In a Nutshell Ar. Prabhat Tyagi s story is one of resilience, innovation, and transformational leadership. From his unconventional educational path to his remarkable achievements in the corporate world, he embodies adaptability and purpose-driven leadership. As he continues to lead StoriDesigns into a promising future, his journey serves as an inspiration for those aspiring to make a meaningful impact in their careers and communities. the principles of Ar. Tyagi believes that human capital drives success more than technology. His emphasis on valuing talent and tackling challenges proactively defines "Procrastination only causes inefficiencies. Tackling challenges head-on has become a key principle in my approach to both work and life," he explains. his leadership style. January 25 | Entrepreneur One | 19
Driving Excellence: Anand Dhabus Transformative Journey in Supply Chain Leadership With our reach extending to regions such as Nigeria, Ghana, and the UAE, our affiliation with the Assudamal Group and empowered us to build a robust network spanning Africa, the Middle East, and Asia. As a certified 3- star export house, we remain committed to innovation and expansion, consistently evolving to meet the dynamic needs of our global clients while upholding a standard of excellence in service and delivery. Anand Dhabu, India Business Head of Supersonic Distribution & Services Pvt. Ltd., is a name synonymous with innovation, sustainability, and operational excellence in the supply chain industry. Recently honored with the prestigious Excellence in Supply Chain Award at the Bharat Logistic and Supply Chain Conclave 2024, Anand brings over three decades of experience in global procurement, logistics, and supply chain management. Deekay Group has Under his transformative leadership, organizations have achieved remarkable milestones, including 70% cost savings, a 500% increase in demand capacity, and the establishment of robust global supply networks. Anand s pioneering work extends beyond efficiency; he is a champion for sustainable practices, as evidenced by his groundbreaking initiatives at Lifestraw, which led to a $1 million reduction in non-moving inventory and the creation of strategic 3PL warehouses across key regions. Currently steering Supersonic Distribution & Services towards unprecedented growth, Anand s vision combines technical expertise with financial acumen, inspiring a new generation of leaders. In this exclusive interview, Anand shares insights into his leadership philosophy, the innovative strategies shaping his company s success, and his aspirations for the future of global trade. Q. Can you please tell us briefly about your company? Supersonic Distribution & Services Pvt. Ltd. has been a cornerstone in the global trading industry for over 30 years, founded on principles of trust, reliability, and uncompromising quality. We proudly serve a diverse clientele by providing essential products, including food, agricultural commodities, and industrial supplies. Anand Dhabu India Business Head | Supersonic Distribution & Services Pvt. Ltd. 20 | Entrepreneur One | January 25
Q. Tell us about the key person? What is his/her role and responsibility in the company? Mr. Chandru Vaswani, the visionary Chairman of our group, stands as the guiding force behind our organization s enduring legacy. With decades of strategic insight and an unparalleled ability to anticipate industry trends, he has laid a foundation of excellence that continues to drive our success. His leadership embodies resilience, innovation, and a commitment to global partnerships, inspiring us to achieve new milestones consistently. His foresight and principles have been the cornerstone of our organization s achievements. Complementing this legacy is Mr. Kavine Vaswani, our dynamic and forward-thinking Group Managing Director. As a new-age leader, he has infused the organization with fresh perspectives and innovative approaches, redefining strategies to adapt to the rapidly evolving business landscape. His keen understanding of modern markets and technology-driven solutions has given the organization a new angle, ensuring we remain agile and competitive in a global arena. Together, they represent a harmonious blend of tradition and innovation, steering the company towards an even brighter future. Q. How are you different from people working in a similar domain? What truly defines my approach is a blend of perspectives and principles that shape how I lead and contribute. A global business perspective has been central to my work understanding diverse markets, cultures, and dynamics, and aligning them with strategies that drive meaningful results. I focus on thought leadership, not as a statement of expertise, but as a practice of listening, learning, and innovating to stay ahead in an ever-evolving landscape. It s about bringing clarity and purpose to complex challenges and inspiring teams to move forward with confidence. Versatility has been a key pillar of my professional journey. Drawing from experiences across roles and industries, I adapt quickly, find solutions where others see obstacles, and guide teams toward impactful outcomes. Above all, I consider myself a people-oriented leader. I believe success is rooted in trust, collaboration, and a shared sense of purpose. By nurturing talent and creating an environment where every voice matters, I aim to build teams that don t just deliver but thrive. These principles together form the essence of my work grounded, adaptable, and focused on achieving excellence through shared effort. January 25 | Entrepreneur One | 21
Q. What is the goal of your company, and how are you planning to achieve it? Our company s objective is to set ever- higher standards in the global trading industry, reinforcing our position as a trusted and dependable partner for businesses around the world. With an unwavering commitment to maintaining seamless market delivering unparalleled continuously strive to meet and exceed the evolving needs of our clients. This pioneering strategy reduces carbon emissions by optimizing resource use and minimizing unnecessary underscoring our deep-rooted dedication to supporting India s mission as we advance national and global economic growth. Our journey is one of unparalleled ambition: to establish our presence in three new countries, groundbreaking products, and solidify our roots in the UAE, transforming it into a springboard for worldwide expansion. Central to this endeavor are AASISA Ventures and Akuri Commerce, which act as pivotal arms of our global strategy. These ventures are instrumental in connecting us with new markets, forging deeper relationships, and amplifying our reach across the Middle East and Africa. trips unveil three sustainability In our pursuit of eco-friendly solutions, we are also pioneering the use of foldable containers within our logistics framework. These containers collapse to a fraction of their original size, enabling multiple empty containers to be transported in the space of a single standard container. This visionary technology not only slashes repositioning costs by up to 20% but also significantly cuts CO emissions by consolidating empty incorporating such innovations, we are setting new benchmarks efficiency and responsibility across our supply chain. connections quality, and we But this is more than growth it s a pursuit of something greater. We aim to connect continents, unite markets, and bridge gaps where others see divides. Every step we take in 2024 is fueled by a desire to reach farther, dream bigger, and inspire a future where our name resonates not in a region, but across the entire world. For us, there are no borders, no limits only infinite possibilities waiting to unfold. With a robust presence in countries such as Nigeria, Ghana, Zimbabwe, Malawi, Madagascar, Mozambique, South Africa, Lome, Congo, Panama, and China, we are now strategically expanding into the Middle East Asia. We leave no stone unturned in our pursuit of growth, leveraging our expertise to seize new opportunities and partnerships. By raising the bar on excellence and reliability, we aim to empower businesses globally and extend our influence across the international marketplace. trips. By for cost- environmental forge enduring To safeguard against market fluctuations, we have introduced a sophisticated dollar hedging mechanism. By strategically offsetting payments with imports rather than accepting direct currency payments, we effectively eliminate exposure to dollar volatility. This astute financial strategy not only enhances our stability but ensures predictable outcomes, resilience and streamlining our operational efficiency. Q. What are the new trends you see in the industry today? The global trade industry is experiencing a transformative shift, propelled by digital innovation, sustainability commitments, and a renewed focus on resilience. Companies today are embracing advanced technologies like AI, machine learning, and blockchain, which allow them to harness real-time decision-making, logistics optimization, and market forecasting. These digital tools are not only providing a competitive advantage but are also making businesses more agile and responsive to market changes. Q. technologies making a positive impact on enterprises? And what new technologies are you using in your organization? Immersive technologies groundbreaking solutions are redefining the landscape of modern enterprises, propelling efficiency, sustainability, and cost-effectiveness to unprecedented levels. Supersonic Distribution & Services Pvt. Ltd. stands proudly at the forefront of this transformation, embracing technologies that elevate our operations and uphold our commitment to sustainable excellence. How are new immersive fortifying our and data for smarter Supersonic Distribution & Services Pvt. Ltd. is steadfast in integrating cutting-edge technologies that resonate with our values of operational excellence, sustainability, and fiscal prudence. These transformative innovations do more than refine our performance; they solidify our role as a forward-thinking, responsible leader in the global trading industry, ready to shape a brighter, more sustainable future for the world. advanced environmentally Sustainability has become a strategic priority, with organizations investing in eco-friendly solutions such as electric fleets, foldable containers, and carbon-neutral practices. These initiatives not only reduce environmental impact but also enhance brand reputation, resonating with the values of environmentally conscious clients. actively Our Advanced Container Utilization Strategy is a flagship initiative that exemplifies our drive for innovation. By utilizing the backhaul of empty containers for import operations, substantial cost savings transport efficiency, while also fulfilling our environmental obligations. Q. What are you looking forward to accomplishing most in 2024? "In 2024, we are poised to chart a course that defies boundaries and transcends limits. This is not just a vision it s a bold commitment to move beyond borders, literally and metaphorically, and claim our place on the global stage. we and achieve boost 22 | Entrepreneur One | January 25
Q. What does success look like to you? Success, to us, is a harmonious balance where the aspirations of our employees, the trust of our customers, and the values of our organization align seamlessly. It s not just about numbers or milestones it s about creating an environment where every employee feels empowered, valued, and inspired to contribute to a shared vision. In response to recent global disruptions, supply chains are evolving to become more resilient and flexible. Companies are diversifying suppliers, inventory buffers, and building adaptable networks to reduce dependency on single sources, ensuring challenges. align upholding our core values of reliability, unparalleled quality, uncompromising focus satisfaction. Through this, we are not merely participants in global trade but architects of a trusted global partnership. with regional nuances while and on an increasing client continuity amid Sustainability is not just a choice; it is an ethos that drives us forward. By embracing innovative logistics solutions, such as advanced container foldable containers, we actively reduce our environmental footprint. This dedication to eco-conscious practices standing as a visionary industry leader one that not only expectations but shapes them, leading by example in a world that demands responsibility and integrity. At the heart of these changes is a shift towards a customer-centric approach, with businesses prioritizing transparency, real- time tracking, and personalized solutions to meet rising customer expectations. This fosters trust and builds long-term loyalty, creating stronger client relationships in an increasingly competitive marketplace. utilization and Customer satisfaction stands at the heart of our definition of success. When we deliver solutions that exceed expectations, forge meaningful relationships, and become a trusted partner in our customers journeys, we know we are on the right path. elevates our meets global Together, these trends are reshaping global trade, paving the way for an industry that is not only efficient but also sustainable and resilient, well-prepared to meet the demands of a rapidly evolving world. Ultimately, success is about leaving a legacy a thriving organization where innovation meets employees are contributions, and experience the unparalleled value of working with us. For us, success isn t a destination; it s an ongoing journey of growth, fulfillment, difference. At the heart of our operations lies a supply chain built for resilience, precision, and adaptability. Diversifying crafting robust logistics frameworks, and integrating cutting-edge technologies are strategies that protect us against the unforeseen. This resilience is our strength; it is the backbone of Supersonic s promise to weather any storm and emerge stronger, more capable, and unwavering in our dedication to those we serve. excellence, proud where where their of customers suppliers, Q. What challenges do you have to overcome to get here today? The journey to where we stand today has been one of resilience and relentless determination, navigating challenges that have tested our mettle at every turn. Among the most formidable hurdles have been the complexities of global shipping, where logistical disruptions and evolving trade regulations required agility and innovation to ensure seamless operations. and making a Q. As a leader of your organization, what important decisions you make for the company? As the Business Head of Supersonic Distribution & Services Pvt. Ltd., I am entrusted with a role that is as dynamic as it is defining a position that shapes the very trajectory of our company. It is a responsibility that courage, and an unyielding commitment to excellence. Every decision I make is a step forward in fortifying our legacy, setting new standards, and organization toward a future of limitless potential. In this role, I am not just leading; I am sculpting a future where Supersonic stands as a beacon of trust, ingenuity, and transformative power in global trade. Each decision, every strategy, is crafted with a profound sense of purpose, positioning our company not just to thrive, but to inspire and redefine what it means to be a leader in the modern world. Currency fluctuations have posed another significant challenge, demanding strategic foresight and meticulous planning to mitigate risks and maintain stability in an unpredictable financial landscape. calls for vision, Yet, these challenges have shaped us, teaching us to adapt, innovate, and grow stronger with every obstacle. Each hurdle we ve overcome is a testament to our unwavering commitment to excellence, our ability to anticipate and respond to change, and our resolve to deliver value to our partners across the globe. Today, we stand here not just as survivors of these challenges, but as pioneers who have transformed them into opportunities for growth and success steering our Our expansion into the high-growth markets of the Middle East and Asia is not just a strategic move; it is a bold statement of our intent to redefine boundaries and seize opportunities at a global scale. This venture is an embodiment of our commitment to growth and adaptability, a reflection of our unwavering resolve to January 25 | Entrepreneur One | 23
Q. How do you encourage people working in your organization? Interestingly, I don t need to encourage people in the traditional sense. The real asset of Supersonic lies in the remarkable skills and intrinsic motivation of our team. My role is to provide clear direction to their ideas and efforts, guiding their talents in a way that channels their passion into purposeful, impactful work. I believe that when individuals are empowered with clarity and vision, they naturally become driven, innovative, and committed to our shared goals. At Supersonic, it s about cultivating an environment where each person s potential is recognized and their contributions are celebrated, allowing motivation to thrive organically. Q. What are some of your future endeavors? Our future endeavors are firmly rooted in innovation, growth, and a commitment to shaping the future of global trade and logistics. We are focused on logistics innovations leveraging technologies to build agile, efficient, and scalable supply chains that meet the demands of a rapidly evolving world. Q. What is the best advice you can give to our readers? Focus is the foundation of all great achievements. In a world filled with distractions, the ability to center your energy on what truly matters is what sets success apart. It s not about doing everything it s about doing the right things with clarity and purpose. advancing and Stay aligned with your vision, prioritize what drives value, and be consistent in your efforts. Focus is the quiet strength that turns potential into progress and ideas into impact. Master it, and you ll not just reach your goals you ll surpass them. state-of-the-art India, with its vast untapped potential and prominence on the global stage, offers opportunities that are only beginning to unfold. We are aligning our goals to be an integral part of this transformative journey, tapping into this potential to drive meaningful change and further establish ourselves as a key player in this era of growth. Q. Is there anything else you would like to share with us? If there s one final thought I d like to share, it s this: our journey is not just about where we ve been, but where we re going and who we go there with. We are building more than a business; we are shaping a vision that transcends borders, industries, and expectations. growing Q. What are the new strategies you have adopted for your business? The strategies we ve adopted are centered around understanding our customers unique needs and the local dynamics that shape their business. We take the time to listen and analyze, ensuring we can create tailored supply chain solutions that address their specific challenges and deliver lasting success. By building customized models around these insights, we ensure that each partnership is supported by an efficient, reliable, and sustainable supply chain. As we look to the future, we remain driven by one simple truth: success is best when it s shared. I invite you to join us on this path whether as a partner, a peer, or an inspiration. Together, let s create a story that not only stands out but lasts. As part of this vision, AASISA Ventures and Akuri Commerce are playing a pivotal role in expanding our reach into the Middle East and African markets. These ventures enable us to create deeper connections, diversify our portfolio, tailored solutions that cater to the unique demands of these regions. We are also leveraging the power of data analytics to make smarter, more informed decisions. By analyzing trends and forecasting needs, we gain a deeper understanding of the factors influencing our operations, allowing us to stay ahead of the curve. We ve also become first movers in areas like reverse logistics in containers, maximizing efficiency and ensuring cost leadership. This innovative approach to logistics is helping us minimize costs while enhancing service levels. and offer Our leading, contributing significantly to this unfolding story. With every step, we aim to stay at the forefront of excellence, delivering unparalleled value and creating lasting impact across every market we touch. focus remains adapting, on and Additionally, our focus on the cost walk for customers has become a critical strategy. We look beyond just the obvious and identify non-efficient costs that may be hidden in the system. By addressing these inefficiencies, we create value-added solutions that drive significant cost savings and improve the overall bottom line for our clients. 24 | Entrepreneur One | January 25
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Mergers & Acquisitions A Tool For Growth Or A Risky Gamble? Mergers and acquisitions (M&A) have long been powerful strategies for business growth, offering companies the potential to expand market share, improve profitability, and increase competitiveness. However, while the potential benefits of M&A transactions are substantial, they also come with significant risks. Companies embarking on such ventures face the possibility of miscalculations, cultural mismatches, and financial losses. This article delves into the meaning, importance, and risks of mergers and acquisitions while exploring some key M&A deals since 2015, examining profitability, and forecasting potential mergers in 2024 that may impact India's economic landscape. WHAT DOES THE TERM MEAN? Mergers and acquisitions refer to the consolidation of companies or their assets through various financial transactions. While often used interchangeably, the terms have distinct meanings. A merger occurs when two companies combine to form a new entity, often to enhance synergies, reduce operational costs, or expand their reach. In contrast, an acquisition takes place when one company takes over another, absorbing its operations and sometimes rebranding or restructuring it. Acquisitions can be friendly or hostile, depending on the willingness of the target company. Both strategies are aimed at driving growth, though they differ in approach and complexity. Large corporations often use M&A to diversify their portfolios, penetrate new markets, or consolidate their market position, creating a win-win situation if executed well. IMPACT OF M&A SIGNIFICANCE ADVANTAGES DISADVANTAGES 1. Market Expansion: Mergers and acquisitions help companies enter new markets, gaining access to different customer bases. 1. Increased Market Share: The combined company often commands a larger market share, becoming more competitive in the industry. Clash: Different 1. organizational cultures may fail to integrate smoothly, leading to conflict, dissatisfaction, and productivity loss. Cultural 2. Synergy Realization: Combined entities can leverage operational efficiencies, reducing redundancy and capitalizing on strengths. 2. Enhanced Financial Power: M&A can strengthen a company s financial position by creating more robust balance sheets and allowing access to larger lines of credit. 2. Integration Issues: Combining two companies' systems, processes, and workforces is a complex task that often results inefficiencies. complementary in operational Efficiency: Reducing 3. High Costs: M&A transactions can be expensive, requiring substantial capital investments and often leading to increased debt. 3. Innovation and Talent Acquisition: Acquiring another company allows businesses to incorporate fresh ideas, technologies, and innovation. 3. redundant operations and staff leads to improved cost structures. Cost talent, driving 4. Tax Benefits: In some instances, companies may favorable tax structures post-merger, especially if the acquired company is located in a jurisdiction with lower taxes. benefit from 4. Regulatory Scrutiny: Large M&A deals often face intense regulatory scrutiny to ensure they don t create monopolies, adding to delays and uncertainties. 4. Economies of Scale: Larger entities created by M&A transactions benefit from reduced improving profitability. costs per unit, 26 | Entrepreneur One | January 25
The overall profitability of a merger depends on the ability to integrate operations, manage costs, and achieve the expected synergies. When managed well, as in Walmart's Flipkart acquisition, M&A deals can yield long-term profits, expanding a company s reach and improving market share. RECENT MAJOR ACQUISITIONS Several high-profile mergers and acquisitions have taken place in both India and abroad since 2015. These deals have shaped industries, impacting markets, economies, and competition. PROBABLE MERGERS AND THEIR IMPACT IN THE ECONOMY Looking forward to 2024, several mergers and acquisitions are expected, especially in the tech, pharmaceutical, and energy sectors. One of the most talked-about potential mergers is Reliance Jio's acquisition of a global media company. If this deal materializes, it could further solidify Jio s dominance in the Indian telecom and media sectors, disrupting the entertainment industry and offering more digital services. 1. Walmart s Acquisition of Flipkart (2018) In one of the largest M&A deals in India, Walmart acquired a 77% stake in the e-commerce platform Flipkart for $16 billion. This acquisition gave Walmart a foothold in the Indian retail market, where it could compete with Amazon. 2. Microsoft s Acquisition of LinkedIn (2016) Microsoft acquired LinkedIn for $26.2 billion, aiming to integrate professional networking with its suite of enterprise solutions. This move enhanced Microsoft s business software portfolio and strengthened its position in the digital workplace. In the pharmaceutical sector, Sun Pharma is reportedly eyeing smaller competitors to strengthen its R&D and manufacturing capabilities. The Indian pharmaceutical industry, already a significant contributor to global generic drug production, may see competitiveness if these deals take place. 3. Facebook s Acquisition of WhatsApp (2014) While just before the 2015 timeline, this $19 billion acquisition by Facebook remains one of the largest tech deals and has had lasting impacts on social media and communication platforms globally. an uptick in global Additionally, Zomato s potential acquisition of Blinkit (formerly Grofers) could reshape India s food and grocery delivery space, combining Zomato s vast customer base with Blinkit s fast-growing grocery delivery model. This consolidation could intensify competition with Swiggy, leading to more innovation and cost savings for consumers. 4. Tata Steel s Acquisition of Bhushan Steel (2018) Tata Steel acquired a 72.65% stake in Bhushan Steel for 35,200 crore under India s Insolvency and Bankruptcy Code (IBC). This acquisition helped Tata Steel enhance its production capacity, though Bhushan Steel s high debt remained a challenge. ACCOUNTABILITY OF MERGERS CONCLUSION The success of mergers and acquisitions is not always guaranteed, with some deals becoming textbook examples of failure. However, many companies have been able to unlock massive value through M&A. Mergers and acquisitions remain one of the most potent tools for corporate growth, offering companies a pathway to expand market reach, increase profitability, and drive innovation. However, they come with significant risks ranging from cultural mismatches to financial losses that must be carefully navigated. The success of an M&A deal hinges on thorough due diligence, effective integration strategies, and a clear understanding of market conditions. For instance, Microsoft s acquisition of LinkedIn has been largely successful. LinkedIn's revenue has more than tripled since the acquisition, growing from $2.9 billion in 2016 to approximately $10 billion in 2023. By integrating LinkedIn s vast professional network with its cloud services, Microsoft has created valuable synergies that continue to generate returns. Looking ahead, the Indian economy is poised to witness several key M&A deals in 2024, particularly in the tech, media, and pharmaceutical sectors. These mergers could reshape industries, enhance competitiveness, and drive economic growth. However, as history has shown, not all mergers lead to success making M&A as much a risky gamble as it is a tool for growth. On the other hand, Daimler-Benz s merger with Chrysler in 1998, though outside the 2015 timeline, remains a classic example of M&A failure. The two companies failed to integrate their organizational cultures and business practices, leading to a loss of market value and eventual separation. January 25 | Entrepreneur One | 27
Empowering Fitness Professionals Shraddha Sheth s Vision Behind FitEduCoach FitEduCoach is at the forefront of revolutionizing fitness education, bridging the gap between passion and profession in the health and wellness industry. Founded by Shraddha Sheth, a visionary leader with 25 years of diverse experience in healthcare, fitness, and ed-tech, FitEduCoach stands as a beacon empowerment. of innovation and Through her unwavering dedication, Shraddha has transformed patient care, expanded the fitness industry across 23 states, and now leads a mission to empower the next generation of fitness professionals. Her entrepreneurial journey reflects resilience, creativity, and a commitment to redefining fitness education by integrating cutting- edge technology and impactful mentorship. In this Entrepreneur One Magazine exclusive, Shraddha Sheth shares her inspiring journey, significant achievements, and visionary plans for FitEduCoach. From overcoming challenges during the pandemic to creating a sustainable future for the wellness industry, her insights promise to inspire aspiring entrepreneurs enthusiasts alike. SHRADDHA SHETH FOUNDER & CEO OF FITEDUCOACH. and fitness BACKGROUND AND JOURNEY Q. Can you share a brief about you and an overview of your professional journey and how you ventured into your current business domain? Also, please share your personal background as well. Q. What motivated or inspired you to pursue a career in the health and wellness industry? It brings me great satisfaction to mentor and guide aspiring professionals. In healthcare, I found fulfillment in improving patient outcomes through nutrition and lifestyle interventions. Now, I'm excited to apply my expertise to the fitness industry, empowering the next generation of fitness professionals and shaping the future of health and wellness. My 25-year career has been a rewarding journey across healthcare, fitness, and now, ed-tech. I began as a nutritionist, optimizing patient diets and collaborating with doctors to improve health outcomes. Subsequently, I played a pivotal role in revolutionizing the fitness industry, leading a team that transformed customer experiences and expanded operations across 23 states. This experience honed my skills in revenue generation, operational excellence, and strategic growth. At 45, I embarked on a new venture, founding FitEduCoach. Drawing on my diverse experiences, I aim to empower aspiring fitness professionals and contribute to the growth of the industry. 28 | Entrepreneur One | January 25
KEY ACCOMPLISHMENTS INNOVATION AND VISION Q. What do you consider your most significant achievements or milestones in your career? Q. Could you discuss your vision for the future of your business or the industry as a whole? Healthcare: Improved the health outcomes of thousands of patients annually through effective nutrition and lifestyle interventions. FitEduCoach envisions a future where fitness education is accessible to all, empowering individuals to pursue fulfilling careers in the fitness industry. We aim to be at the forefront of fitness education, providing innovative programs and cutting-edge technology to equip our students with the skills and knowledge they need to succeed. Fitness: Played a pivotal role in transforming the fitness industry by driving pre-sales, optimizing operational efficiency, and enhancing Contributed to the success of over 2 million individuals and empowered thousands of team members. customer experiences. Our future goals include: Expanding our reach to a global audience Partnering with organizations Developing advanced certification programs Investing in cutting-edge technology to enhance the learning experience Empowering more individuals to become fitness entrepreneurs Build an IP where Fitness Educators gather in India to open doors for Indian youth overseas Fitness penetration: Contributed to fitness penetration in the country. leading fitness brands and CHALLENGES AND LEARNINGS Q. What challenges have you faced in your career, and how did you overcome them? The fitness industry faced significant challenges during the pandemic, with gyms and fitness centers forced to close their doors. This led to decreased revenue, job losses, and disrupted fitness routines for many. However, we were committed & didn t give up & today as we talk the industry has shown remarkable resilience and is gradually back to 17% growth YOY. Q. What are you looking forward to accomplishing most in 2024-25? Cultivate Habit Creation in Fitness pros to CEC (Continuous Education Certifications) also known as short courses. Impart webinars at nominal cost teach up to 10000 students. High Attrition Rates: The industry often faces high turnover rates among fitness professionals. Skilled manpower has always been a chronic issue Curate learning & upskill programs for Core professionals who want to level up their professional careers as Club managers, Clinic managers, Spa managers, and Salon managers. Enable them how to manage the business till P&L This will make business across the wellness industry sustainable. Solve: Rather than completely relying on placement agencies, we worked on a long-term solution - We had built up our own academy and started producing skilled manpower, and extensive continuous training modules were imparted followed by role elevations. Customer Retention: Retaining customers in a competitive market requires continuous innovation and excellent service. CLOSING THOUGHTS Q. Is there anything else you'd like to share or any message you'd like to convey to the audience reading this feature about you? Solve: Post Pandemic there were many hybrid fitness brands entered the country from big-scale clubs to boutique studios. We actually got into the mode of Re- think, Re-build Reboot leading to Technology enabled services online as well as offline services. Focus on giving customers a seamless, hassle-free experience and value adds. "Technology empowers the less empowered. If there is a strong force that brings a change, in the lives of those on the margins it is technology. It serves as a leveler & a springboard PM Narendra Modi" January 25 | Entrepreneur One | 29
Dr. Bhuvan Nagpal: Redefining Oral Pathology and Diagnostics with Visionary Leadership In healthcare, where innovation and dedication define progress, Dr. Bhuvan Nagpal has emerged as a pioneer in oral pathology and diagnostic medicine. With a groundbreaking contributions, he has seamlessly blended clinical expertise, entrepreneurial acumen, and strategic leadership to transform oral healthcare in India. the ever-evolving landscape of Indian career marked by A JOURNEY OF ACADEMIC EXCELLENCE AND CLINICAL MASTERY Dr. Nagpal s journey is a testament to perseverance, intellectual rigor, and an unyielding commitment to advancing oral healthcare. His academic foundation, coupled with extensive clinical experience, has positioned him as an authority in oral and maxillofacial pathology. Specializing in diagnosing and managing complex oral conditions, Dr. Nagpal has consistently emphasized early detection and preventive care as cornerstones of effective treatment. His academic methodologies, and impactful clinical interventions have earned him the trust of both peers and patients. milestones, innovative A HEALTHCARE VISIONARY APPROACH TO ORAL LEADERSHIP INSTITUTIONS ACROSS PRESTIGIOUS Dr. Nagpal s professional influence extends across multiple ventures, reflecting his diverse expertise and strategic foresight: Recognizing the intricate connection between oral health and overall well-being, Dr. Nagpal has dedicated his career to elevating the discipline of oral pathology. His approach merges clinical precision methodologies, resulting in advancements that benefit both the medical community and society at large. with research-driven Director and Senior Oral Pathologist, Tohana Manglam Diagnostics LLP An NABL-accredited medical laboratory in Tohana, District Fatehabad, dedicated to precision diagnostics and accessible healthcare. Founder Director and Senior Oral Pathologist, Centre for Oral Pathology and Maxillofacial Diagnostics (COPMDTM), Hisar Founder Director and Consultant, Ravijyoti Med Lab and Medical Legal Consultancy. Editor-in-Chief, The Oral PathologistTM Medico-Legal Advisor, Apex Insurance Consultant Limited (AICL). Legal Advisor, Neuron Institute of Applied Research (NIAR), Amravati, Maharashtra (A Unit of Warkas Research and Innovation Pvt. Ltd). Business Partner, Tu-moor App A revolutionary fiction-based oral pathology learning platform aimed at transforming healthcare education. Director, Advisor and Contributor, Nagpal Agro Farms. Dr. Nagpal s contributions to academic literature and education are equally noteworthy. By mentoring emerging professionals, he has ensured the perpetuation of high standards in diagnostics and care, fostering a new generation of specialists equipped to address modern healthcare challenges. 30 | Entrepreneur One | January 25
These diverse skills have allowed him to contribute significantly to healthcare, education, and research while driving innovation across disciplines. STRIVING PATHOLOGY FOR RECOGNITION IN ORAL For over a decade, Dr. Nagpal has been at the forefront of efforts to establish MDS Oral Pathology as a recognized authority in laboratory diagnostics. His relentless advocacy aims to make oral pathologists signatories of laboratory reports, a move that would not only uplift the oral pathology fraternity but also emphasize its critical role in healthcare. His dedication to this cause underscores his commitment to advancing the discipline and ensuring its rightful place in diagnostic medicine. These ventures exemplify Dr. Nagpal s ability to bridge diverse disciplines, offering solutions that integrate healthcare, and business. innovative MODERNIZING INDIAN HEALTHCARE THROUGH INNOVATION technology, Dr. Nagpal s strategic vision extends beyond clinical practice to the broader challenges of healthcare modernization. By integrating technologies like artificial intelligence and digital diagnostics, he has revolutionized workflows, enhanced diagnostic accuracy, and improved patient outcomes. POPMA INITIATIVES IN ORAL PATHOLOGY AND AOPLM: TRANSFORMATIVE Dr. Nagpal is the visionary founder of the Practicing Oral Pathologists and Microbiologists Association (POPMA), a platform dedicated to elevating oral pathology within India s healthcare ecosystem. collaboration, professional development, and advocacy, ensuring oral pathology is recognized as an integral component of multidisciplinary healthcare. His leadership has been widely recognized, including being named among the 10 Best CXOs in India by Tradeflock in 2024. This honor underscores his ability to lead with foresight and innovation while maintaining an unwavering commitment to clinical excellence. POPMA fosters Complementing this initiative is the Academy of Oral Pathology and Laboratory Medicine (AOPLM), which bridges the gap between academic learning and clinical application. Through AOPLM, Dr. Nagpal promotes advanced diagnostic tools, early detection techniques, and a commitment to excellence in patient care. COMMITMENT PREVENTIVE CARE TO ACCESSIBILITY AND One of Dr. Nagpal s enduring contributions is his dedication to making healthcare underserved communities. accredited diagnostic centres in rural areas, he has bridged critical gaps in medical infrastructure, ensuring high-quality care reaches those who need it most. accessible establishing to By NABL- KEY SKILLS AND EXPERTISE Dr. Nagpal s expertise spans several domains, making him a well-rounded professional: Lab Diagnostics and Accreditation Oral Pathology and Consultations Leadership and Project Management Academic Mentorship Medico-Legal Consultancy Research, Innovation, and Education Lab Establishment and Public Outreach Through engagement, he has educated the public on the importance of early detection for conditions such as oral cancers and precancerous lesions. These initiatives reflect his holistic approach to healthcare, combining advanced diagnostics with preventive strategies. awareness campaigns and community January 25 | Entrepreneur One | 31
AWARDS AND RECOGNITIONS: HALLMARKS OF EXCELLENCE Dr. Nagpal s remarkable contributions have earned him numerous accolades, including recognition in the Asia Book of Records for his comprehensive review on contemporary oral histopathology techniques. This milestone not only highlights his technical expertise but also reinforces his commitment to advancing the field. A LEGACY OF LEADERSHIP AND IMPACT Dr. Bhuvan Nagpal s career exemplifies the seamless integration of technical expertise, entrepreneurial spirit, and a profound sense of societal responsibility. His groundbreaking work in oral pathology, coupled with his advocacy for equitable healthcare, has set benchmarks for excellence and innovation. As India strides toward becoming a global healthcare leader, professionals like Dr. Nagpal are laying the groundwork for a future defined by innovation, inclusivity, and excellence. His journey serves as an inspiring narrative for aspiring transformative power of vision, perseverance, and compassion in creating a lasting legacy. leaders, highlighting the POPMA PRACRICING ORAL PATHOLOGISTS AND MICROBIOLOGISTS ASSOCIATION (REGD.) 32 | Entrepreneur One | January 25
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Growing Trend of Real Estate Entrepreneurship The convergence of real estate and entrepreneurship has become a defining trend of the modern economy. This relationship is driven by innovation, technology, and a growing demand for sustainable and accessible spaces. As the real estate market adapts to shifting economic landscapes, entrepreneurs are leveraging these changes to redefine industries and build resilient business ecosystems. THE CURRENT LANDSCAPE OF REAL ESTATE SUSTAINABILITY: A KEY DRIVER Sustainability has emerged as a central theme in real estate and entrepreneurship. Green buildings and eco-friendly construction practices are becoming mainstream, driven by investor demand and regulatory frameworks. Sustainable real estate not only reduces environmental impact but also attracts businesses committed responsibility. Global real estate markets are recovering from the shocks of the pandemic and inflationary pressures. While sectors like office spaces are undergoing normalization, residential and industrial real estate are witnessing steady growth, particularly in Asia-Pacific regions such as India. According to recent government surveys and market research reports, economic resilience in countries like the U.S. and India is fostering a stable yet cautious recovery in 2024. Meanwhile, technological advancements and a shift towards digital transaction management are transforming how real estate operates globally. to corporate social Entrepreneurs are also exploring "green ventures," such as renewable energy projects integrated within real estate developments. This aligns with global ESG (Environmental, Social, and Governance) goals, creating opportunities for sustainable business growth. Entrepreneurs are capitalizing on these changes, utilizing innovative solutions such as digital twins, predictive analytics, and proptech to optimize resources and enhance customer experiences. The adoption of these technologies is projected to revolutionize real estate operations, reducing costs and enabling data-driven decisions. CHALLENGES AND OPPORTUNITIES Despite its potential, the intersection of real estate and entrepreneurship faces challenges. High interest rates and economic uncertainty remain hurdles for new ventures seeking affordable spaces. Additionally, geopolitical tensions and supply chain disruptions are creating barriers to property development in certain regions. SUITABILITY TO STARTUPS Real estate has always been integral to entrepreneurship, offering physical spaces essential for innovation and collaboration. However, with skyrocketing property costs in urban areas, entrepreneurs are reimagining how spaces are utilized. Co-working hubs, mixed-use developments, and flexible leasing models are reshaping traditional real estate into dynamic environments that foster creativity and growth. However, these challenges are opportunities in disguise. Entrepreneurs specializing in property technology (proptech) and alternative funding models are addressing these gaps. For instance, fractional democratizing real estate investments, allowing individuals to own stakes in high-value properties. ownership platforms are For example, co-working giants like WeWork have built successful models on short-term leases, catering to startups looking for affordable yet professional spaces. Innovations like virtual property tours and digital engagement tools are further streamlining property acquisitions, reducing the friction associated with real estate processes for new businesses. 34 | Entrepreneur One | January 25
HOW TO LAUNCH A REAL ESTATE BUSINESS? Starting a business in real estate requires a combination of strategic planning, market research, and resource allocation. First, identify a niche based on your expertise or market demand whether residential sales, property management, co-working spaces, or real estate technology solutions. Conduct thorough market research to understand customer needs, property values, and emerging trends like sustainability or smart homes. Secure funding through savings, loans, or partnerships, ensuring a clear business plan to attract investors. Building a professional network with real estate agents, developers, and financiers is critical. Compliance with legal requirements, including licensing and tax registrations, is essential. Finally, use digital platforms to establish an online presence, showcasing properties or services while leveraging tools like CRM software to streamline operations. THE FUTURE OF REAL ESTATE AND ENTREPRENEURSHIP As we look ahead, the integration of technology, sustainability, and flexible business models will continue shaping real estate's role in entrepreneurship. Experts predict that AI-driven tools, digital transaction management, and blockchain will dominate the industry, making real estate transactions faster, more secure, and more accessible. Furthermore, the rise of smart cities and intelligent infrastructure presents immense potential for entrepreneurs. With urban populations growing and housing demands doubling by 2050, as indicated by reports from global urban planning studies, startups in urban planning and sustainable housing solutions are set to thrive. CONCLUSION Real estate and entrepreneurship are evolving in tandem, each fueling the growth of the other. For entrepreneurs, understanding real estate technological innovations can be pivotal in navigating competitive markets. Meanwhile, the real estate industry benefits from the agility and vision of startups, which drive innovation and create value. trends and leveraging By fostering collaboration between real estate developers and entrepreneurs, the next decade promises groundbreaking advancements that will redefine urban living and business landscapes. The success of this partnership hinges on adaptability, innovation, and a shared commitment to sustainability. January 25 | Entrepreneur One | 35
9 Reasons To Learn CONTENT WRITING CONTENT WRITING Introduction In the modern digital world where everything is online, content is king. From a blog, through website and social media posts even on an advertisement; content constitutes engagement if it attracts customers or builds brands. If you ever considered developing a new skill, the ability to become an excellent content writer is it. Aside from the fact that it is a priceless tool in modern times, there are various ways where learning this can enhance your career & personal growth. Continuing from my last blog, we will discuss why content writing is important and what it takes to reach that ideal destination. 01 Ton of demand Content writing is one of the most in-demand skills these days. At the same time, businesses are increasingly becoming digitalized and with this transformation has come an endless appetite for content that speaks to its quality. Content writers are found in a range of industries, from digital marketing and blogs which naturally both lean into the first one to social media and SEO. Content writing is one of those things you can learn that opens up multiple job possibilities, so it's a worthwhile skill to have. 03 02 04 Work Flexibility and Balance Improves Your Communication Skills To Allow Creativity The outlet The key to success in your personal life and at the workplace is good communication. Helps in improving the way you write anything. Writing a blog post, writing a report, or even an email content teaches you thoughts and express them in no more than some simple words but in an effective manner. These enhanced communication skills can help you in a range of settings, whether by giving presentations at work or even just building closer relationships with those around you. Content writing is one of the HR options in Chennai which gives great flexibility. Following whether you be a full-time employee, freelancer or even student and write from everywhere whenever is you want. This flexibility also offers a better work-life balance so you can decide when and where to do the job. And the best part is that you get plenty of freelancing opportunities for content writing, enabling you to work on your favorite projects. Writing is more than words on a page; it's also about telling stories, and getting into dialogues with people. It provides a brilliant platform to work with your creativity. Try different writing styles informative to entertaining blog posts. You can be in your element if you are a creative content writer who builds the bridge between words and their soul. how to structure your and tones from 36 | Entrepreneur One | January 25
05 06 07 Creates A Great Authority Wide Career Options Control & Retain as the Influence Jobs in content writing are not a one-size-fits-all career. It exposes you to different career options including copywriting, blogging, SEO writing, technical writing, etc. Every one of these niches has immense room to grow and specialize. If marketing is your thing, something you enjoy doing. If you like telling stories, blogging may even be your thing. The variation available with content writing roles, means that you can find a type suited to your niche, no matter your passions. Light the way writing on specific topics will help you stand out as a thought leader in your area. The more you make content, the better your understanding of it becomes credibility. In the frame of personal professional growth, this is even more poignant. One of the few things content can do that will have an immediate impact on your career, whether you're a business owner, marketer or freelancer is build authority. The words hold so much influence that can fire up your charisma. Content writing is a great tool to engage the readers, and can shape opinions which later turns into an action. Whether you are writing a blog post with persuasive intent, an article of information or making a piece for any social media platform it has the power to create. That well-crafted content can engage readers in a way that will make them want to share, comment even buy. and so does your branding and SEO writing will be Conclusion 08 09 To summarise, there are a plethora learning content writing is not only beneficial in terms of demand but also provides flexibility and opportunities to grow as well. Networking and career communication skills, economic growth prospects, etc. If you are looking to advance your career, unleash your creativity or establish yourself as an authority subject matter field, content- writing is undoubtedly worth the investment. So, why wait? Begin your content writer career now and find new opportunities in the future. of reasons why Never Ending Learning & Growth Growth in Finance When done right, content writing has a very good earning scope. With more experience and skill, you can increase your rates even when doing corporate or freelance work. It is also a great business to start as a blog or content agency. The better you get, the more earning potential it opens up in other words: content writing demands one of the highest rates in this entire list on average which makes your pursuit a lucrative career choice when all is said as done. To be in the game, you must never stop learning and evolving along with new trends, SEO best practices & writing styles. This perpetual learning helps to keep your skills sharp & brings you knowledge of recent trends and techniques. From staying updated with new marketing strategies to trying modalities, content allows you to evolve professional continuously. transition enhance in a particular out different writing as a person and January 25 | Entrepreneur One | 37
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