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DeskA Arpita Banerjee Editor's In the vast landscape of dreams and aspirations, Entrepreneurs One is delighted to present the SPECIAL EDITION. This edition, like its predecessors, stands as a testament to our commitment to providing you with exclusive insights into the captivating world of entrepreneurship. As we embark on this literary journey, we invite you to immerse yourself in the narratives of visionary entrepreneurs who have left an unflinching mark on the business landscape. Entrepreneurship is a realm where dreams are woven into plans, strategies meticulously crafted, and goals set to navigate the challenging terrain of business. Our magazine, Entrepreneurs One, serves as a chronicle of these endeavors, shedding light on the nuanced journeys of individuals who have not just dreamed but translated their dreams into reality. The entrepreneurial journey, as depicted in the pages of this new edition, is a tapestry of determination, resilience, and unwavering commitment. We acknowledge the struggles, the triumphs, and the ever-thin line between success and failure that entrepreneurs navigate. Entrepreneurs One does not merely offer business insights; it endeavors to be a catalyst for personal growth. Our team, dedicated to curating quality content, aims to provide you with articles and blogs that not only benefit your business ventures but also contribute to shaping your character. The life stories featured within these pages aim to plant seeds of ambition and inspire you to embark on your unique journey. As we present the Special Edition, we extend an invitation to you, our cherished readers, to explore, learn, and reflect. Your feedback is invaluable to us, and we encourage you to share your thoughts on how we can continue to evolve and serve you better. Entrepreneurs One is not just a magazine; it is a community where dreams are nurtured, and success stories are celebrated. Here's to a year filled with inspiration, growth, and entrepreneurial triumphs. Managing Editor

ntrepreneur Inspiring Entrepreneurs to the World ne VOL 01 | IS SUE 04 | APRIL 2025 | Rs. 249 PUBLISHER SUNIL KUMAR BUSINESS HEAD RINKY YADAV MANAGING EDITOR ARPITA BANERJEE MARKETING & OPERATIONS HEAD EDITORIAL CONTRIBUTORS APEKSHAA JALOTA, AALIYA WASEEM, AYUSHI VERMA, SANJANA PATTANKAR, AYUSHMAN PRATYUSH, DIPANWITA PRUSTY, STHITIPRAJNA PANDA DEEPAK SINHA CORPORATE TEAM ADITI SINGH, ANAMIKA SINGH, RIYA YADUVANSHI RELATIONSHIP MANAGER HARSHA GEHLANI DATA RESERCH & ANALYSIS SONIKA SINGH, SHALU BARJATYA, NEHA SINGH, RAHUL KUMAR, PUJA VISHWAKARMA DESIGN & CREATIVE HEAD LAKSHIT JAIN FINANCE HEAD TECHNICAL HEAD SHIVAM KUMAR AMARDEEP SINGH TOMAR CIRCULATION MANAGER RAGHAV MAHAJAN VIVEK SHARMA DIGITAL MARKETING MANAGER VISHAKHA SINGH Entrepreneur One is also available on Registered Office Just Go Digital 47/2A, Ground Floor Block -WZ, Village Basai Darapur, Delhi -110015 Website:- www.entrepreneuronemedia.com Email:- info@entrepreneuronemedia.com Copyright @2025 Entrepreneur One Media, All Rights Reserved Reproduction in whole or part of any text, photography, or illustrations without written permission from the publisher is prohibited. While the publishers made every effort to ensure the accuracy of all information in this magazine, they will not be held responsible for any errors therein.

12 14 16 RITU JAIN FOUNDER - SRISHTI CONSULTING BHARAT KUMAR REDDY GUJAVARTI FOUNDER & CEO - PRAGMATIQ MANMEET SINGH ALBELA DIRECTOR - ALBELA EVENT & MARKETING In the fast-paced world of business, where trends shift rapidly and challenges abound, Srishti Consulting has emerged as a trusted growth partner for companies seeking sustainable success. Founded in mid-2022 by Ritu Jain, this boutique consulting firm was born out of a powerful mission to help 10,000 businesses unlock their full potential through structured, ethical, and customer- centric consulting. In a world racing toward digital transformation, few companies walk the tightrope of innovation and sustainability with the finesse of Pragmatiq Systems. Founded by industry veteran Bharat Kumar Reddy Gujavarti, this Hyderabad-based tech enterprise is quietly rewriting the rules of how technology can serve humanity. In the bustling city of Patna, where events were once limited in grandeur and innovation, a young visionary dared to dream differently. Manmeet Singh Albela, the driving force behind Albela Events & Marketing, wasn t just content with the status quo. COVER STORY SUNIL KUMAR AGGARWAL FOUNDER AND MANAGING PARTNER KUMAR SUNIL & ASSOCIATES In the dynamic realm of global commerce and finance, entities that technological acumen, commitment to client-centric solutions invariably ascend to industry preeminence. Among such vanguard institutions, Kumar Sunil & Associates (KSA) has emerged as an archetype of excellence in business advisory. Through an unwavering dedication to innovation, strategic counsel, and financial expertise, KSA has cemented its reputation as a preeminent partner for enterprises across myriad industries. More than a conventional consulting entity, KSA serves as a fulcrum of corporate metamorphosis, optimization, regulatory adherence, and enduring expansion. exhibit and adaptability, unwavering an 20 DR. SHANTI RAJ CEO - FNI CONSULTING facilitating fiscal In the ever-evolving landscape of business and leadership, the role of talent development and organizational sustainability has never been more critical. Recognizing the pioneers in this field, Entrepreneur One Magazine is honored to feature Dr. Shanti Raj, the dynamic CEO of First Nurture International (FNI), as the Woman Entrepreneur of the Year 2025 in the category of Most Promising Company in Talent Development & Organizational Growth.

22 The Startup vs. Corporate Dilemma Where Should Young Professionals Go? 28 34 37 42 SANTOSH KUMAR SAHU DIRECTOR, CEO & CO-FOUNDER - GO GREEN WAREHOUSES SIDHAVELAYUTHAM M FOUNDER AND CEO - ALICE BLUE SHRI. UMESH S RAJU PRO-CHANCELLOR OF REVA UNIVERSITY DR. ANJULIKA SALHAN CEO - SYSTEM HOLDINGS Santosh Kumar Sahu is the Co-Founder and Chief Executive Officer (CEO) of Go Green Warehouses Pvt Limited, one of India's fast-growing Agritech startups. The company provides collateral management services and agricultural warehouses. It is present in more than 450 locations across 24+ states of India. We have heard about the name Alice, (Alice in Wonderland). Well!! It is the germanic word meaning of noble rank and the color blue indicates the color of clear sky when the sun shines .The main idea of naming this company ALICE BLUE is to provide trust and offer different services to the consumers in a noble way (without buffering them). In an exclusive series of interviews with Entrepreneur First magazine, we have the privilege of engaging with Mr. Umesh S. Raju, the esteemed Pro-Chancellor of REVA University. A visionary leader and trailblazer in the field of education, Mr. Raju's insights and expertise have played a pivotal role in shaping the remarkable journey of REVA University. As a fintech entrepreneur and two-time English Women's Award winner, Dr. Anjulika Salhan has over 25 years of experience in leveraging technology to solve complex problems across diverse sectors. Her expertise in mathematics, computer science, and engineering has enabled her to bring innovative ideas and products to market swiftly and profitably.

Kumar Sunil & Associates Chartered Accountants KSA: Exemplar of Prowess in Business Advisory In the dynamic realm of global commerce and finance, entities that exhibit adaptability, technological acumen, and an unwavering commitment to client-centric solutions invariably ascend to industry preeminence. Among such vanguard institutions, Kumar Sunil & Associates (KSA) has emerged as an archetype of excellence in business advisory. Through an unwavering dedication to innovation, strategic counsel, and financial expertise, KSA has cemented its reputation as a preeminent partner for enterprises across myriad industries. More than a conventional consulting entity, KSA serves as a fulcrum of corporate metamorphosis, facilitating fiscal optimization, regulatory adherence, and enduring expansion. Financial consultancy remains one of the firm s cardinal pillars, enabling businesses management, recalibrate fiscal frameworks, and bolster profitability. Harnessing the prowess of big data analytics and AI-driven financial modeling, KSA furnishes incisive forecasting, investment insights, and comprehensive risk appraisals, empowering enterprises to execute data-driven, strategic decisions. Additionally, the firm's acumen in forensic auditing and regulatory compliance fortifies transparency, fortification against financial discrepancies, and institutional credibility. A LEGACY OF DISTINCTION to enhance liquidity Established with the ambition of redefining the paradigms of business consultancy, KSA has burgeoned into a formidable institution, proffering an extensive spectrum of services, including financial consultancy, forensic auditing, strategic enterprise planning, and risk mitigation. The firm remains steadfast in its commitment to delivering empirically driven, technologically integrated, and client- oriented solutions, equipping businesses to deftly navigate the labyrinthine complexities of an ever-evolving corporate milieu. Beyond fiscal stewardship, KSA assumes a pivotal role in strategic corporate advisory, assisting enterprises in mergers and acquisitions, organizational reinvention, and digital convergence. By leveraging an exhaustive comprehension of global economic dynamics, regulatory mandates, and emergent financial technologies, the firm architects bespoke expansion blueprints that position enterprises for sustained dominance. KSA adheres to the tenet that enterprises necessitate bespoke strategies rather than rudimentary advisory services. Each client embodies unique exigencies and aspirations; cognizant of this, KSA meticulously formulates strategies that are congruent with prevailing industry vicissitudes, market trajectories, and financial imperatives. This tailored methodology ensures that entities aligning with KSA secure a formidable competitive advantage, fiscal fortitude, and sustainable ascendancy. A VARIEGATED AND EXPANDING CLIENTELE AUGMENTING CORPORATE EFFICACY THROUGH EXPERTISE KSA s meteoric ascension is substantiated by its capacity to cater to an eclectic clientele, encompassing burgeoning startups to multinational behemoths. The firm s consultancy proficiency spans a plethora of sectors, including finance, real estate, healthcare, manufacturing, technology. Nascent enterprises leverage KSA s strategic fiscal planning and capital procurement methodologies, whereas established institutions rely upon its acumen in corporate restructuring, risk stratification, and regulatory adherence. KSA's forte resides in its multifaceted service repertoire, addressing a diverse array of business exigencies. From nascent enterprises seeking investment stratagems to multinational conglomerates necessitating rigorous risk appraisals, KSA dispenses specialized advisory interventions that yield substantive, quantifiable results. retail, and 08 | Entrepreneur One | April 25

Furthermore, KSAs purview extends beyond the corporate sphere, rendering advisory services to governmental entities and non-profit organizations, thereby ensuring fiscal probity, accountability, and strategic operational alignment. The firm's dexterity in servicing such a broad spectrum of clientele underscores its adaptability, and steadfast augmentation. unparalleled commitment versatility, to value DEFINING THE COMPETITIVE DISTINCTION In an industry saturated with consultancy firms, KSA distinguishes itself through its prescient embrace of cutting- edge technology, anticipatory risk mitigation frameworks, and an unwaveringly client-centric paradigm. Eschewing the reliance on antiquated financial methodologies, KSA integrates artificial intelligence, blockchain applications, and predictive analytics into its consultancy arsenal. This avant-garde, data-driven modus businesses to preempt potential adversities, optimize fiscal trajectories, and maintain a vanguard position within their respective domains. operandi empowers Moreover, KSA upholds an inviolable zero-error tolerance doctrine, ensuring that every financial dossier, audit, and strategic pronouncement adheres to the loftiest benchmarks of precision and compliance. Transparency and ethical consultancy are deeply ingrained within its operational ethos, thereby fortifying its stature as a preeminent business ally. THE ARCHITECT OF KSA S ASCENDANCY At the helm of KSA s illustrious journey is CA Sunil Kumar Aggarwal, an erudite luminary whose expertise in finance, auditing, and corporate strategy has been instrumental in sculpting the firm s trajectory. His leadership doctrine is predicated upon relentless innovation, technological infusion, and unwavering client engagement. Under his stewardship, KSA has not only expanded its global imprint but has also entrenched its prominence as a harbinger of corporate transformation and risk governance. regulatory precision, operational efficiency, and client- centricity. Aseem s Stewardship augmenting KSA s outsourcing capabilities, overseeing critical financial and compliance functions for industry giants such as ICICI Bank Ltd. and HDFC Bank Ltd., while also orchestrating key assignments for Amazon India and other prominent institutions. His acumen in Indirect Taxes and Internal Controls positions him as a trusted advisor, guiding corporates through intricate regulatory landscapes with unparalleled dexterity. Aseem s thought leadership extends beyond the boardroom, as he disseminates insightful analyses through his YouTube channel, erudite blog contributions, and impactful seminars, fortifying KSA s reputation as an epicenter of financial intellect and industry transformation. is instrumental in Mr. Aggarwal plays an indispensable role in cultivating an erudite workforce, forging championing digital metamorphosis emphasis on thought leadership and industry-wide collaboration has cemented KSA s preeminence within contemporary business advisory paradigms. strategic alliances, initiatives. and His At the vanguard of KSA s dynamic evolution, CA. and CS. Aseem Aggarwal embodies the quintessence of strategic foresight, financial mastery, and corporate governance excellence. His dual expertise as a Chartered Accountant and Company Secretary fortifies the firm s commitment to April 25 | Entrepreneur One | 09

Complementing this leadership paradigm, Aakash Aggarwal emerges as a linchpin in KSA s financial strategy and audit framework. His deft orchestration of financial statement preparation and profit analysis across diverse sectors underscores his analytical prowess and strategic ingenuity. As a conduit between corporate entities and financial institutions, Aakash ensures seamless fiscal synergy, reinforcing KSA s role as a beacon of financial stewardship. His commitment to technological innovation materialized in the integration of ERP solutions, revolutionizing reporting accuracy and efficiency. Armed with a distinguished academic lineage from St. Xavier s College, Kolkata, and the Rotman School of Business, University of Toronto, Aakash s visionary approach amplifies operational precision, and industry eminence. Another salient trend is the ascendance of remote work and virtual consultancy. The COVID-19 epoch catalyzed digital acceleration, compelling KSA to implement cloud-oriented advisory solutions, virtual audit mechanisms, and AI-driven risk analytics. These strategic empowered businesses to sustain operational continuity, regulatory adherence, and exogenous disruptions. advancements have fiscal fortitude despite RESILIENCE AMIDST ADVERSITIES Like any industry colossus, KSA has contended with formidable challenges, including economic volatility, fluid regulatory landscapes, and However, the firm's proactive containment and digital innovation have transmuted obstacles into vectors of growth. cybersecurity stratagems incursions. in KSA s financial rigor, risk VISIONARY ASPIRATIONS FOR THE FUTURE To counteract economic flux, KSA has pioneered adaptable fiscal frameworks that buttress corporate solvency during economic contractions. To combat escalating cyber threats, the firm has allocated substantial resources toward AI- driven risk diagnostics and blockchain-integrated security protocols, fortifying the sanctity of financial data. Furthermore, KSA s steadfast commitment to client immersion and perpetual upskilling has bolstered its repute as an indomitable, forward-leaning enterprise. With a robust foundation of excellence, KSA is strategically poised for exponential global expansion. The firm is proactively venturing into burgeoning economic territories, particularly Southeast Asia, the Middle East, and North America, identifying these as fertile grounds for growth. Concurrently, KSA is intensifying investments in AI- augmented financial consultancy, blockchain-mediated risk governance, and cybersecurity fortifications, ensuring that businesses remain impervious to digital vulnerabilities while sustaining regulatory compliance and fiscal resilience. When leadership and teamwork align, they create a motivated, efficient, and resilient workforce capable of overcoming challenges and achieving goals together. A focal point of KSA s forward-looking strategy is the integration of Environmental, Social, and Governance (ESG) consultancy, guiding enterprises towards sustainability imperatives and ethically sound business methodologies. By embedding ESG principles within fiscal audits and risk evaluations, KSA is ensuring that companies operate with conscientious responsibility, observance, and long-term viability. CULTIVATING AN EMPOWERING CORPORATE ETHOS Beyond its external impact, KSA is ardently devoted to fostering an intellectually stimulating and empowering workplace. The firm invests prodigiously in personnel training, leadership cultivation, and holistic work-life equilibrium initiatives. By engendering a culture steeped in perpetual learning, innovation, and collaborative synergy, KSA ensures that its workforce remains not merely adept but exemplary. stringent regulatory You cannot be a Success in any business. Without believing that it is the greatest Business in the world. You have to put your Heart in the Business And the Business in your heart. EPILOGUE: AN ENDURING LEGACY OF EXCELLENCE KSA s odyssey from an aspirational consultancy to a global titan in business advisory epitomizes its relentless pursuit of innovation, strategic ingenuity, excellence. As the firm continues its inexorable ascent, it remains an indomitable force in business transformation, fiscal mastery, and technological integration. Through its trailblazing ethos and steadfast dedication to preeminence, KSA is inexorably sculpting the future of business consultancy one epoch-defining success at a time. EMERGING PARADIGMS IN BUSINESS ADVISORY and client-centric As metamorphosis, so too do the challenges and prospects within financial consultancy. One of the most profound shifts is the proliferation of fintech and digital banking, which has revolutionized financial stewardship. KSA has preemptively assimilated this transformation by deploying AI-fueled fiscal prognostics, automated tax compliance mechanisms, and blockchain-secured financial transactions. the corporate ecosystem undergoes incessant 10 | Entrepreneur One | April 25

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5 A GROWTH STORY BUILT ON STRONG BUSINESS FUNDAMENTALS Beyond consulting, Srishti Consulting plays a pivotal role in assisting foreign companies entering the Indian market, offering expertise in regulatory navigation, market entry strategies, and localisation support. Its Market Research and Competitive Intelligence services empower businesses with data-driven insights, while Operational Efficiency solutions led by Six Sigma-certified experts streamline processes for improved profitability. Additionally, Srishti Consulting aids businesses in securing funding by connecting them with the right investors. THE GENESIS OF A VISION In the fast-paced world of business, where trends shift rapidly and challenges abound, Srishti Consulting has emerged as a trusted growth partner for companies seeking sustainable success. Founded in mid-2022 by Ritu Jain, this boutique consulting firm was born out of a powerful mission to help 10,000 businesses unlock their full potential through structured, ethical, and customer-centric consulting. Business Planning and Ritu s journey began with over two decades of corporate experience at global powerhouses like HPE, IBM, and Honeywell, which continued into Indian manufacturing giants like SRF Limited. There, she got an opportunity to work on some of the latest technologies, varied business models, and complex growth environments with stringent regulatory framework. This provided her insights into various industries and processes that proved helpful as she transitioned from corporate leadership to entrepreneurship. She observed a striking gap in the MSME ecosystem it wasn t a lack of expertise or resources. She also realised that some challenges that continue to haunt small and medium businesses are (i) effective delegation, (ii) the development of systems and processes, and (iii) the growth mindset. When businesses work on all three together, they become unstoppable. Inspired by India s Atmanirbhar Bharat initiative, she decided to bridge this gap, offering practical, impactful solutions to businesses navigating complex growth challenges. Srishti Consulting follows its proprietary G.R.O.W.T.H. and E.P.E.M. models that help businesses navigate through tough challenges and come out victorious. A UNIQUE APPROACH TO GROWTH CONSULTING Srishti Consulting stands apart by emphasizing business fundamentals over fleeting trends. Its bespoke solutions cater to startups needing mentorship, MSMEs requiring structured growth strategies, and large enterprises seeking unbiased assessments to eliminate biases arising out of past experiences, limited visibility, team dynamics, etc. A key initiative, SC GrAss, provides third-party assessments to help corporations gain objective insights for better decision- making. RITU JAIN FOUNDER - SRISHTI CONSULTING 12 | Entrepreneur One | April 25

A CLIENT-CENTRIC PHILOSOPHY From edtech, tourism, and gig economy solutions to IoT and the food sector, Srishti Consulting has made a mark across diverse industries. Its immersive consulting approach ensures that clients receive hands-on support far beyond traditional advisory services. To explain this further, Ritu Jain says. A recent project required being investor-ready. Starting as a pitch deck review, it evolved into a major overhauling of the client s product positioning, pricing strategy, business model, and product roadmap. The outcome? A successful funding round, underscoring Srishti Consulting s commitment to client success. They follow a 3- point Value system consisting of Ethics, Quality and Customer Satisfaction, forming the basis for everyday decision making allowing them to fulfilling their commitments in an ethical and optimum manner. LEADERSHIP AND ORGANIZATIONAL CULTURE Under Ritu s leadership, Srishti Consulting operates with a fully remote, flexible work structure, fostering a culture of trust, accountability, and innovation. Autonomy fuels motivation within the team, ensuring that passion drives performance. Moreover, continuous learning is a cornerstone of the firm s philosophy. Every client engagement is an opportunity to refine strategies and evolve service offerings. Notably, despite its rapid expansion, Srishti Consulting has never invested in marketing; word-of-mouth referrals and client success stories fuel its growth. THE ROAD AHEAD As Srishti Consulting moves forward, it is expanding its impact through: TECHNOLOGY, TRENDS, AND THE FUTURE In an era where artificial intelligence is reshaping industries, Srishti Consulting actively integrates AI-driven strategies to optimize efficiency and decision-making. encourages businesses to view AI as an enabler, not a disruptor, using it to eliminate repetitive tasks and free up bandwidth for strategic growth. - Specialized programs for SMEs The firm - Mentorship for budding entrepreneurs - University collaborations to nurture future business leaders Looking ahead to 2025, Srishti Consulting plans to launch new, tailored programs catering to businesses at various growth stages. These include Expert Consultations, Day Workshops, and the flagship Strive and Thrive Programme a six-week intensive initiative designed to offer a comprehensive business bottlenecks, and implement actionable solutions. Ritu s passion for mentorship extends beyond business growth she actively engages in career counseling, guiding professionals navigating entrepreneurship. career transitions and review, identify growth OVERCOMING CHALLENGES, EMBRACING GROWTH Starting a consulting firm from scratch was no easy feat. Ritu Jain, coming from a structured corporate environment, initially faced challenges in networking and outreach. As an introvert, stepping out of her comfort zone to engage with entrepreneurs and build strong business relationships was a significant shift. Yet, through perseverance, she has now met more professionals in two years than in her entire corporate career, proving that every connection contributes to long-term growth. A FINAL WORD OF ADVICE Ritu shares a powerful insight for aspiring entrepreneurs: Growth is 70% mindset and only 30% resources. Do not look at funding as the ultimate validation. If you have the right mindset, you will find the resources you need. Stay motivated, stay grounded, and above all stay profitable. With an unwavering commitment to ethical consulting, structured growth strategies, and an unshakable belief in its clients potential, Srishti Consulting continues to redefine what it means to be a Partner to Success one business at a time. DEFINING SUCCESS At Srishti Consulting, success isn t measured just by revenue it s defined by impact. The company s mission remains steadfast: to help 10,000 businesses achieve sustainable growth through proven business strategies. Each project is undertaken with the assurance that Srishti Consulting can deliver meaningful, lasting value. April 25 | Entrepreneur One | 13

PRAGMATIQ SYSTEMS ENGINEERING THE FUTURE WITH PURPOSE, PASSION, & PRAGMATISM In a world racing toward digital transformation, few companies walk the tightrope of innovation and sustainability with the finesse of Pragmatiq Systems. Founded by industry veteran Bharat Kumar Reddy Gujavarti, this Hyderabad-based tech enterprise is quietly rewriting the rules of how technology can serve humanity. With a bold focus on solving real-world problems in Healthcare, Education, Agriculture, and Life Sciences the HEAL sectors Pragmatiq isn't just building software; it s building impact. In life sciences, their clientele includes several global Top 10 pharmaceutical companies. Pragmatiq Academy of Life Sciences (PALS), its life sciences education division, offers 3- year bachelor s degree programs under the work-integrated training program in collaboration with Tata Institute of Social Sciences (TISS-SVE) to youth. This course allows the students who have completed 12th standard and are seeking non-formal educational methods to enhance earning capabilities and thereby improve livelihood conditions. Today, PALS has an alumnus of 250+ students. THE SPARK OF AN IDEA Back in the day when startups were still a novelty in India, Bharat Kumar Reddy Gujavarti was already chasing a dream. With nearly three decades of experience in software product development and a portfolio that includes global successes, Bharat was driven by more than just code he was driven by purpose. "I ve always had a passion for building futuristic products, Bharat shares. But I wanted to build something that mattered, that could stand the test of time, and actually make a difference. That philosophy laid the foundation for Pragmatiq, a sustainable technology company focused on the most crucial sectors affecting Education, Agriculture, and Life Sciences (HEAL). human lives Healthcare, THE HEAL PHILOSOPHY: A DIFFERENT KIND OF TECH COMPANY From its inception, Pragmatiq was built around the belief that technology must be pragmatic a blend of innovation, relevance, and human-centered design. Rather than limiting itself to one vertical, the company strategically chose to partner and co-develop products across the HEAL domains. In healthcare, Pragmatiq collaborates with Clinally, a top provider of Clinical Decision Support Systems in India. Today, their AI-powered CDSS is integrated with more than 10 public and private healthcare software providers, touching several lakhs of patients and proactively addressing NCDs. BHARAT KUMAR REDDY GUJAVARTI FOUNDER & CEO 14 | Entrepreneur One | April 25

In education, the companys flagship product, PurpleGene, is rapidly transforming how institutions view personalized learning. Besides this, one of the first AI-powered campus automation systems is being launched for schools and colleges across India in collaboration with Learnsquare Technologies. With a total of 70+ events conducted during 2024, touching 50,000+ students with their products, Pragmatiq is looking to reach 2,00,000+ active users on their platform by the end of the academic year 2025-26. The company s mantra? Be ready to change always. This culture of agility, risk-taking, and empowerment has created a team that not only delivers but thrives under pressure constantly innovating, constantly growing. 2025 AND BEYOND: DREAMS IN THE MAKING If 2024 was about laying foundations, 2025 is about scaling up. The company is now gearing up to expand its product portfolio. Along with PurpleGene , Bharat is excited about launching LAND LORDZ, a personalized agriculture platform, and RITEBOOK, a sustainable and innovative notebook that blends tradition with technology. A MISSION THAT STANDS APART Sustainability isn t just a buzzword for Bharat it s the very soul of Pragmatiq. To me, sustainability is threefold, he explains. It s about creating long-lasting solutions, having a financially viable business model, and making a positive difference in people s lives. LESSONS FROM THE JOURNEY When asked about the biggest challenges, Bharat reflects with honesty. From my first startup in 1996 till now, the core struggles haven t changed. Talent, timing, and tenacity remain constant hurdles. But one big lesson I ve learned is startups must be hybrid. This clarity of thought is reflected in the company's diversified strategy, ensuring steady revenue while building groundbreaking solutions an approach that has allowed Pragmatiq to weather storms like COVID-19 and market disruptions brought on by Generative AI. By working across domains and creating consistent revenue streams, Pragmatiq is sidestepping the pitfalls many modern startups fall into over-dependence on a single idea or investor funding. THE TECH THAT POWERS THE VISION At the heart of Pragmatiq s solutions lies a commitment to the latest, most impactful technologies but always with a human touch. Whether it s Generative AI, advanced image and video processing, AI-based personalization models, or Edge Computing, every tool is used to bring meaningful, personalized solutions to life. THE VISION: SUSTAINABILITY = PERSONALIZATION = PRAGMATISM For Bharat and his team, success isn t a destination, it s an evolving journey. From a one-man dream to a 30+ member strong organization serving 20+ clients across the globe, Pragmatiq has come a long way. But as Bharat puts it, We re just getting started. From precision medicine and personalized learning journeys to smart agriculture systems, Pragmatiq is turning futuristic ideas into everyday solutions. Their upcoming platform, LAND LORDZ, for instance, is set to be India s first personalized agriculture system blending data, AI, and farmer wisdom for better yields and sustainable practices. HIS ADVICE TO ASPIRING ENTREPRENEURS.... Entrepreneurship has deep roots in history. But what sets today s entrepreneurs apart is the ability to create something that stands the test of time and serves future generations. Believe in yourself. Uncover your inner strength what I refer to as, your PURPLEGENE and let it be the foundation upon which you build your journey. PEOPLE FIRST: A CULTURE OF AGILITY AND EMPOWERMENT Bharat isn t your conventional CEO. His leadership style is guided by what he calls the 3P philosophy Product Direction, Prioritization of Activities, and People Alignment. One of Pragmatiq s most remarkable attributes is its unique team culture. Bharat and his core team has made a conscious decision to hire fresh graduates, especially from Tier-2 and Tier-3 cities, nurturing them into world-class developers and thinkers. We give them real responsibility from day one. Multiple projects, direct client interaction, and the freedom to switch technologies it s a boot camp of the real world, says Bharat. April 25 | Entrepreneur One | 15

THE VISIONARY JOURNEY OF MANMEET SINGH ALBELA In the bustling city of Patna, where events were once limited in grandeur and innovation, a young visionary dared to dream differently. Manmeet Singh Albela, the driving force behind Albela Events & Marketing, wasn t just content with the status quo. His passion for creativity and innovation led him to carve a niche in the event management and advertising industry, redefining the landscape of Eastern India s celebrations and corporate gatherings. A DREAM BORN IN PATNA Manmeet Singh Albela s journey began in the heart of Bihar, where he was born and raised. From an early age, he possessed a keen eye for detail and an innate ability to transform ordinary moments into extraordinary experiences. However, his entrepreneurial path wasn t paved with ease. He noticed a glaring gap in the region s event industry while the metropolitan cities flourished with grand events and celebrity appearances, Bihar lacked the same vibrancy. This realization became the seed of his ambition. Armed with determination and a vision to revolutionize the industry, he took a bold leap into event management, laying the foundation of Albela Events & Marketing, a unit of Singh Advertising. Today, with over 18 years of experience, his company stands as a leader in the field, offering 360-degree solutions, including celebrity management, stage shows, fashion shows, product launches, and brand promotions. With a strong presence in Mumbai, Patna, Kolkata, Ranchi, Dhanbad, Jamshedpur, and beyond, Albela Events & Marketing has become a household name synonymous with excellence in event planning. TURNING CHALLENGES INTO MILESTONES Every success story is shaped by challenges, and Manmeet s was no different. When he first introduced celebrity events in Bihar, it was met with skepticism. The prevailing conflicts and security concerns made it difficult to bring Bollywood celebrities and renowned artists to the region. However, Manmeet s perseverance knew no bounds. He celebrities, their management teams, and local authorities. His efforts paid off when he successfully organized an event featuring the legendary Ghulam Ali. This momentous achievement not only established Albela Events & Marketing as a trusted name but also set a new benchmark for high-profile events in Bihar. worked relentlessly, forging relationships with MANMEET SINGH ALBELA Director 16 | Entrepreneur One | April 25

Another defining milestone was the inception of the Dev and Diva Talent Hunt Show, a self-created platform that showcases emerging talent. Featuring celebrity appearances and setting the stage for young aspirants, the show has grown into a prestigious event in the region. For Manmeet, these achievements symbolize not just business success but also the fulfillment of his vision to create opportunities and transform the event industry in Bihar and beyond. WORDS OF INSPIRATION For those looking up to his journey, Manmeet shares a simple yet powerful message: Stay True to Your Passion Success follows when you genuinely love what you do. Innovate and Adapt The events industry is ever- evolving; embrace change and strive to stay ahead of trends. Build Strong Relationships Networking and trust are the cornerstones of any successful business. Embrace Challenges Every challenge is an opportunity in disguise. Face obstacles with resilience and a problem-solving mindset. Apart from these, his company has successfully executed large-scale corporate events, brand promotions, and fashion shows, making an indelible mark in the industry. From executing government events to hosting elaborate weddings and cultural festivals, Albela Events & Marketing has built a legacy that continues to thrive. He adds, Believe in yourself, stay focused, and never give up on your dreams. The events industry holds immense potential for creativity and growth. Keep pushing boundaries, learning, and adapting most importantly, enjoy the journey! THE DRIVING FORCE BEHIND INNOVATION Manmeet Singh Albela s passion for the industry extends beyond business. He believes that events have the power to create memories, foster connections, and bring communities together. His innovative approach focuses on incorporating cutting-edge technology, such as virtual and hybrid events, immersive stage designs, and digital marketing strategies to enhance audience engagement. With an unwavering focus on creativity, his team continuously reinvents event experiences. From high-tech light and sound displays to unique theme-based d cor, Albela Events & Marketing never fails to captivate its audience. This dedication to innovation has positioned the company as an industry leader in Eastern India. A VISION FOR THE FUTURE Despite his many accomplishments, Manmeet Singh Albela believes this is just the beginning. His aspirations for Albela Events & Marketing are ambitious yet deeply rooted in his passion for innovation and excellence. Looking ahead to 2025, he envisions: With gorgeous Raveena Tandon mam during the opening of the Sagarmal Jewellers Anishabad, event and celebrity managed by Albela Events Expanding the company s footprint further across Eastern India while exploring new regions. Scaling up talent hunt shows to provide more platforms for emerging artists. Increasing Bollywood engagements in Bihar and Jharkhand will bring more celebrities and renowned performers to the region. Integrating advanced technology in event management, ensuring cutting-edge experiences for clients and attendees. Strengthening collaborations with corporate brands, fashion houses, and entertainment industry leaders to host even larger events. CONCLUSION From a young dreamer in Patna to the mastermind behind one of Eastern India s leading event management companies, Manmeet Singh Albela s journey is an inspiration. Albela Events & Marketing continues to shape the region s event industry with unparalleled creativity, dedication, and an unwavering commitment to excellence. As the company forges ahead, the future holds endless possibilities. Whether it's orchestrating grand weddings, launching successful talent hunts, or hosting unforgettable celebrity events, Manmeet s vision remains steadfast transforming the event landscape and leaving a legacy of spectacular experiences. With a vision that extends far beyond the present, Manmeet is set to redefine the future of event management one spectacular event at a time. Empowering young talent by launching dedicated training programs for aspiring event managers and artists. April 25 | Entrepreneur One | 17

PIONEERING EXCELLENCE IN ORAL PATHOLOGY OBJECTIVES OF COPMD ABOUT COPMD The Centre for Oral Pathology & Maxillofacial Diagnostics (COPMD), established in 2016 by Dr. Bhuvan Nagpal, is a leading diagnostic center dedicated exclusively to Oral & Maxillofacial Pathology. Located in Hisar, Haryana, COPMD is the first and only specialized center in the region focusing on the early detection and diagnosis of oral cancer, maxillofacial diseases, salivary gland lesions, and systemic conditions affecting the oral cavity. Deliver precise and timely diagnoses for oral and maxillofacial diseases. Strengthen the link between oral pathology and systemic health. Aid in the detection of systemic diseases with oral manifestations. With a mission to bridge the gap between oral health and systemic health, COPMD offers comprehensive clinical and histopathology diagnostic consultations to hospitals, private practitioners, and medical specialists. The center is committed to advancing research, education, and collaboration in the field of Oral & Maxillofacial Pathology. Provide expert histopathology and cytopathology consultations to healthcare professionals. Promote oral pathology and microbiology as key specialties in dentistry and medicine. Encourage interdisciplinary collaboration with hospitals, medical labs, and professional organizations.

Services We Offer COPMD specializes in high-quality histopathological and cytological diagnostics with state-of-the-art laboratory facilities. 1. Histopathology & Cytology Diagnostics Routine H&E Stained Histopathological Slide Reporting for: Oral pathologies Head and neck diseases Odontogenic lesions Salivary gland lesions Lymph node pathologies Soft tissue and bone tumors Oral cancer and precancerous lesions Specimen Collection and Processing Fine Needle Aspiration Cytology (FNAC) slides Incisional and excisional biopsy examination Decalcification Processing for Hard Tissue Pathology Special Stains and Immunohistochemistry (IHC) for advanced diagnosis About Dr. Bhuvan Nagpal Dr. Bhuvan Nagpal is a distinguished Oral & Maxillofacial Pathologist, Clinical Biochemist, and Medico-Legal Expert with over a decade of experience in diagnostic pathology, healthcare consultancy, and forensic investigations. As the Founder and Director of COPMD, he has played a pivotal role in establishing high- standard histopathological diagnostic services in India. 2. Research & Education Academic collaborations and workshops for postgraduate students and professionals. Case study discussions and expert pathology reviews for complex cases. Histopathological archival collections for teaching and reference. Professional Achievements: Founder & Director of COPMD, pioneering the first specialized Oral Pathology diagnostic center in Haryana. Renowned Speaker & Educator in the field of oral pathology, diagnostics, and medico-legal studies. Healthcare Consultant specializing in medical lab setup, accreditation, and clinical biochemistry. Active contributor to research and education, mentoring young professionals in oral pathology and forensic sciences. 3. Medico-Legal Consultations Expert medico-legal reporting on biopsy and histopathology findings. Assistance in dispute resolution and legal documentation in medical cases. Dr. Nagpal is committed to enhancing oral disease diagnostics and bridging the gap between clinical practice and pathology by ensuring early and accurate diagnosis for better patient outcomes. Contact Information Centre for Oral Pathology & Maxillofacial Diagnostics (COPMD) COPMD is dedicated to advancing oral pathology and maxillofacial diagnostics to ensure early detection, precise diagnosis, and improved patient care. With a focus on expertise, innovation, and collaboration, COPMD continues to be a trusted partner for healthcare professionals in India and beyond. 1021, Urban Estate II, Hisar, Haryana - 125001 copmdhisar@gmail.com +91-98960-37444 www.copmd.in

Q. What motivated or inspired you to pursue a career in your industry? My passion for empowering individuals and organizations to achieve sustainable success has been the driving force behind my career in sustainability, professional organizational psychology. The synergy between psychology, (Environmental, Social, and Governance) has always captivated me. I recognized a unique opportunity to bridge the gap between sustainability and organizational development by integrating psychological principles with strategic business frameworks. This approach not only enhances leadership effectiveness but also fosters resilient, people-centric organizations that thrive in an evolving business landscape. By aligning behavioural science with corporate sustainability strategies, I aim to drive meaningful transformation, ensuring that both individuals and organizations achieve long-term growth, ethical leadership and sustainable impact. development, and leadership, and ESG Empowering Growth: Dr. Shanti Raj on Leadership, Talent Development, and the Future of Organizational Growth In the ever-evolving landscape of business and leadership, the role of talent development and organizational sustainability has never been more critical. Recognizing the pioneers in this field, Entrepreneur One Magazine is honored to feature Dr. Shanti Raj, the dynamic CEO of First Nurture International (FNI), as the Woman Entrepreneur of the Year 2025 in the category of Most Promising Company in Talent Development & Organizational Growth. With a deep-rooted passion for professional development, organizational psychology, and ESG-driven business strategies, Dr. Shanti Raj has been instrumental in transforming leadership paradigms across industries. Her expertise lies in fostering people-centered growth, operational excellence, and innovative learning ecosystems that empower both individuals and businesses to thrive in a competitive and sustainable future. KEY ACCOMPLISHMENTS Q. What do you consider your most significant achievements or milestones in your career? One of the significant initiatives I worked on with my team was leading the successful implementation of a Lean Kaizen continuous improvement initiative (2022-2024) for a Government-Linked Company (GLC). Through this initiative, we identified over 150 improvement opportunities, uncovering nearly RM60 million in potential savings, contributing to enhanced operational efficiency and business performance. In this exclusive feature, Dr. Shanti Raj shares insights into her professional journey, key achievements, challenges faced, and her vision for the future of talent development. She also sheds light on how AI, sustainability, and leadership psychology are redefining the way organizations grow and succeed in a rapidly shifting global landscape. Let s dive into the inspiring journey and perspectives of a leader who is setting new benchmarks in talent and organizational development. Another milestone that holds great significance was receiving the "Top Most Promising Organization Development Consultant in Malaysia" award from Asia Business Outlook, a testament to First Nurture International's (FNI) commitment to organizational development and sustainability. Additionally, being honored as "CEO of the Year 2024" by CEO Insights Asia further validated the collective efforts of my team in shaping transformational leadership and sustainable business strategies. BACKGROUND AND JOURNEY Q. Can you share a brief about yourself and an overview of your professional journey and how you ventured into your current business domain? I am Dr. Shanti Raj, the CEO of First Nurture International (FNI), a leading consultancy specializing development, organizational growth, leadership, and ESG. My journey into the consulting domain has been driven by my academic foundation in psychology, wellness, and sustainability, coupled with a passion for empowering individuals and organizations to achieve long-term success. With extensive expertise in organizational psychology, I have dedicated my career to creating inclusive and empowering work environments, particularly for women from underprivileged backgrounds. My work is deeply rooted in the belief that people- centered development is key to fostering sustainable and high- performing organizations. Over the years, my team and I have led several leadership development programs and played a pivotal role in driving transformative initiatives, including Lean Kaizen strategies, business process optimization, and competency-based training frameworks. These projects have supported organizations in enhancing operational efficiency, fostering innovation, and strengthening leadership excellence, reflecting my dedication to talent development and the advancement of sustainable business leadership. in professional talent DR. SHANTI RAJ CEO Beyond these accolades, I was privileged to be shortlisted for the Global Leadership Women Top 50 Professional & Career Women Awards 2024, reinforcing my dedication to leadership excellence and sustainability advocacy. A particularly humbling recognition was being featured in the Malaysian Indian Women Icon Coffee Table Book 2025, a reflection of my journey and the impact I strive to create. Each of these milestones serves as a reminder of the responsibility and privilege I have in driving meaningful change, inspiring me to continue fostering leadership, innovation, and sustainable growth in organizations and communities. 20 | Entrepreneur One | April 25

Being recognized as the Most Promising Company in Talent Development & Organizational Growth is not just an accolade; it is a responsibility to set new industry benchmarks. We are dedicated to shaping a future where technology, psychology, and sustainability converge, creating transformational leadership ecosystems that empower individuals, businesses, and industries to thrive in a digitally driven world. CHALLENGES AND LEARNINGS Q. What challenges have you faced in your career, and how did you overcome them? Early in my career, I launched a development program that, despite its strong foundational framework, did not achieve its intended impact due to a lack of cultural and emotional intelligence considerations. This experience was a pivotal learning moment, highlighting the critical importance of cultural sensitivity, emotional intelligence, and adaptability in program design. Recognizing this, I refined my leadership approach to ensure that all initiatives are deeply inclusive, culturally responsive, and people-centric. By integrating emotional intelligence, behavioural psychology, and stakeholder engagement strategies, I now design programs that resonate with diverse audiences and drive meaningful, sustainable impact. This experience reinforced my belief that effective leadership development must be tailored, adaptive, and deeply attuned to the human element of business, making people-centered growth a cornerstone of organizational success. Q. What are you looking forward to accomplishing most in 2025? In 2025, I am focused on accelerating the transformation of learning and leadership development through AI-driven innovation, strategic partnerships, and sustainability-driven talent solutions. My goal is to redefine how individuals and businesses acquire, apply, and scale knowledge, ensuring that career growth and professional development are more accessible, personalized, and future-proofed. By leveraging AI-powered analytics, experiences, and adaptive skill-building platforms, we will enable organizations to stay ahead of industry shifts, cultivate resilient leadership, and drive sustainable business growth. Beyond digital transformation, I am committed to building inclusive and future- ready workplaces where talent development is deeply integrated with organizational success and societal impact. A key priority for 2025 is expanding First Nurture International s global influence, collaborating with forward-thinking organizations and industry leaders to establish progressive, inclusive, and AI- enhanced learning ecosystems. This will empower professionals at all levels to lead with confidence, embrace change with agility, and contribute meaningfully to the evolving workforce landscape. The year ahead is about pushing boundaries, unlocking new possibilities, and shaping the future of leadership, talent, and sustainable growth on a global scale. immersive learning CLOSING THOUGHTS Q. Is there anything else you d like to share or any message you d like to convey to the audience reading this feature about you? True consultancy is more than just business, it is a responsibility. At First Nurture International (FNI), we believe that the essence of sustainable talent development lies not in financial gain alone but in fostering resilience, inclusivity, and continuous growth for individuals, organizations, and society as a whole. The measure of success is not solely in the milestones we achieve but in the opportunities we create, the lives we uplift, and the legacy we leave behind. As organizations evolve in an era of rapid transformation, we must prioritize people over profit, ensuring that talent is nurtured, empowered, and given the tools to thrive in an ever-changing world. A truly sustainable organization is one where its employees find purpose, fulfilment and joy in what they do, knowing that their work contributes to a greater vision beyond financial returns. At FNI, we are committed to embedding ethical leadership, social impact and human-centered progress into every initiative, reinforcing that responsible consultancy is about shaping a better future, not just delivering results. We believe that when people love what they do, innovation flourishes, impact deepens, and success becomes a shared journey rather than an individual pursuit. At FNI, we are not just working toward excellence, we are enjoying the journey of creating it together. I encourage leaders, professionals and businesses to redefine success, not as a race for profitability, but as a journey toward meaningful transformation, collective empowerment, and a sustainable legacy that will outlive us all. INNOVATION AND VISION Q. Could you discuss your vision for the future of your business or the industry as a whole? The future of First Nurture International (FNI) lies in revolutionizing talent development and leadership growth through AI-driven innovation, sustainability, and human-centric transformation. We are committed to seamlessly integrating artificial intelligence, machine learning, and deep learning into our leadership and organizational development frameworks, enabling data-driven decision-making, predictive analytics, and personalized learning experiences that drive future-ready organizations. Our vision extends beyond traditional consulting and training models, we aim to redefine professional development by leveraging AI to anticipate industry trends, customize leadership pathways, and enhance workforce adaptability in an era of rapid change. By embedding intelligent automation and ESG-aligned strategies, we will accelerate business sustainability and optimize talent potential at an unprecedented scale. April 25 | Entrepreneur One | 21

The Startup vs. Corporate Dilemma Where Should Young Professionals Go? Your career is a journey, not a race. Choose the path that excites you, challenges you, and aligns with your ambitions! For young professionals stepping into the workforce, one major question looms large: Should I join a startup or a corporate company? Each path offers unique advantages and challenges, making the decision a tricky one. According to a 2023 Deloitte survey, 64% of Gen Z professionals prefer startups or entrepreneurial ventures over corporate jobs due to autonomy and impact-driven work. However, corporate offers structured career paths, financial security, and mentorship, making them a solid long-term choice. This article explores both options, breaking down the pros, cons, and key factors to help you make an informed decision. The Thrill of Startups: Is It Worth the Risk? What is a Startup? A startup is a high-growth company in its early stages, aiming to disrupt traditional industries through innovation. These companies are often backed by venture capitalists and operate in sectors like fintech, AI, SaaS, and e-commerce. But here s the catch: 90% of startups fail (CB Insights). The top reasons? 38% fail due to lack of funds, while 35% fail due to no market need. So, if one is considering a startup, he should be prepared for uncertainty. 22 | Entrepreneur One | April 25

Pros of Working at a Startup Rapid Learning Curve: One gets to wear multiple hats marketing, product development, customer success, and more. Equity Compensation & High Upside: If the startup succeeds, stock options can turn into a financial jackpot. Fast Decision-Making & Autonomy: Startups have flat hierarchies, meaning one can contribute ideas and make an impact. Flexible Work Culture: Many startups embrace hybrid or remote work, prioritizing work-life integration. Cons of Working at a Startup High Job Uncertainty: With a survival rate of just 10%, stability isn t guaranteed. Lower Initial Salary: Many startups offer below-market salaries in exchange for stock options. Unstructured Growth: There are no fixed career trajectories or formal training programs. Long Work Hours: Be prepared for an intense workload, as small teams require extra effort. The Corporate World: Stability & Growth at a Price? What is a Corporate Job? A corporate job refers to employment in well-established organizations with structured roles, predefined workflows, and hierarchical management. Think Google, JPMorgan, Deloitte, or Unilever companies that have been around for decades. Pros of Working in a Corporate Financial Stability & Job Security: Higher base salaries, bonuses, and benefits like health insurance and retirement plans. Specialized Career Growth & Mentorship: Employees get formal training, mentorship, and structured career progression. Networking & Global Exposure: MNCs provide international work exposure and help you build strong professional networks. Work-Life Balance: Unlike startups, corporates offer structured work schedules (unless one is in consulting or investment banking). Cons of Working in a Corporate Slow Growth & Bureaucracy: Decision-making is slow due to multiple layers of management. Limited Creativity: Risk-taking is often discouraged, and roles are highly specialized. Office Politics: Climbing the corporate ladder can involve internal competition and networking. April 25 | Entrepreneur One | 23

Real-World Examples: Who Made It Big? Startup Success Stories Early Airbnb & Uber employees: Those who joined in the early days saw their stock options turn into millions after IPOs. ByteDance (TikTok s parent company): Employees who took the risk saw 10x -20x returns in stock value. Corporate Leaders Who Started Small Satya Nadella (Microsoft CEO): Worked at Microsoft for two decades before becoming CEO. Indra Nooyi (Former PepsiCo CEO): Started in consulting (BCG) before leading PepsiCo. The Best of Both Worlds: Hybrid Career Models 1. Intrapreneurship Large corporations like Google, Amazon, and Microsoft encourage innovation within corporate structures. Employees work on startup-like projects while enjoying corporate benefits. 2. Corporate-Backed Startups Companies like Google (Alphabet Ventures) and Amazon (AWS Accelerator) fund internal startup initiatives, giving employees the flexibility to experiment. Key Considerations for Young Professionals 1. Career Growth & Skill Development Startups provide T-shaped skills broad knowledge across multiple fields with specialization in one. Corporate offers structured skill-building programs, helping you become an expert in one area. 2. Financial Stability If you have student loans or financial responsibilities, a corporate job provides better stability. If you re willing to take risks and bet on long-term growth, a startup s stock options could be a goldmine. 3. Work Culture Preference Do you prefer structure and well-defined roles? Go corporate. Do you thrive in chaos and rapid change? Try a startup. 4. Risk Tolerance & Long-Term Vision If you prioritize stability & structured career growth, Corporate is ideal. If you seek innovation, risk, and exponential learning, Startup is better. Conclusion: What s the Best Choice for You? At the end of the day, there is no right or wrong choice only the one that aligns with one s career goals and personality. If you thrive in chaos, want fast-paced learning, and are okay with uncertainty, Join a startup. If you value stability, structured career growth, and long- term financial security,y Join a corporate. If you want both innovation & stability, Consider intrapreneurship or corporate-backed startups. 24 | Entrepreneur One | April 25

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WOMEN IN The narrative of women in leadership has evolved dramatically over the years, reflecting both progress and the persistent challenges that women face. From boardrooms to parliaments, women are making significant strides, challenging norms, and paving the way for future generations. However, the journey to leadership for women is far from complete, as systemic barriers and cultural expectations continue to limit their potential. This article explores the status of women in the corporate world, the challenges they face, how they have overcome these barriers, recent trends in leadership, and the road ahead. STATUS OF WOMEN IN THE CORPORATE WORLD CHALLENGES FACED BY WOMEN IN PATRIARCHAL BUSINESS ENVIRONMENTS The participation of women in the corporate world has seen a marked increase over the past few decades, yet gender disparity remains a significant issue. According to the World Economic Forum s Global Gender Gap Report 2023, women hold only 29% of senior management roles globally. This figure, while higher than in previous years, underscores the ongoing gender imbalance at the highest levels of corporate leadership. The corporate world, like much of society, is deeply entrenched in patriarchal structures that present numerous challenges for women. One of the most pervasive issues is the gender pay gap, with women often earning significantly less than their male counterparts for the same roles. This discrepancy is particularly stark in leadership positions, where women are often underpaid compared to men with similar qualifications and experience. In terms of industry-specific data, the technology sector has been particularly challenging for women. Only about 25% of computing jobs are held by women, and within tech leadership, the numbers drop even further. The STEM (Science, Technology, Engineering, and Mathematics) fields, while crucial to future economic growth, still struggle with gender diversity. Women account for less than 30% of the global STEM workforce, highlighting a critical area for improvement. Another significant challenge is the lack of mentorship and sponsorship opportunities for women. In many industries, networking and mentorship are critical to career advancement, yet women are less likely to have access to these resources. The so-called "old boys' club" continues to dominate, making it difficult for women to find mentors who can guide them to leadership roles. The finance sector, traditionally male-dominated, has seen some progress, with women now occupying about 24% of executive roles in global financial services. However, the glass ceiling remains a formidable barrier, with only a small percentage of women rising to the position of CEO or board chair. In India, for instance, women hold just 17% of board positions, despite the country's legal requirement for listed companies to have at least one woman on their boards. Workplace discrimination and bias also pose substantial obstacles. Women frequently encounter gender stereotypes that question their competence and leadership abilities. This bias is often unconscious, making it harder to address. Additionally, women of color face compounded discrimination, dealing with both gender and racial biases, which further complicates their path to leadership. Work-life balance is another challenge that disproportionately affects women. Societal expectations often place the burden of childcare and household responsibilities on women, making it difficult for them to pursue demanding leadership roles. The lack of flexible work arrangements in many organizations exacerbates this issue, leading to higher burnout rates among women. In the political arena, women s representation has also improved, albeit slowly. As of 2023, women constitute approximately 26% of parliamentarians globally. This marks a significant improvement from past decades, but still falls short of gender parity. Countries like Rwanda, where women hold 61% of parliamentary seats, serve as examples of what can be achieved with strong political will and policy interventions. Sexual harassment in the workplace remains a significant barrier to women s advancement. Despite global movements like #MeToo, many women still face harassment and abuse in professional settings, which not only impacts their career progression but also their mental and emotional well-being. 26 | Entrepreneur One | April 25

LEADERSHIP and advocacy, helping women to navigate the complex dynamics of corporate environments. For example, organizations like Lean In and Catalyst offer resources and networks for women aiming to advance in their careers. HOW WOMEN HAVE OVERCOME THESE CHALLENGES Another promising trend is the growing recognition of the importance of gender diversity in leadership. Numerous studies have shown that companies with diverse leadership teams perform better financially. This has led to increased pressure on companies to improve their gender diversity, not just as a matter of fairness but as a business imperative. Despite the numerous challenges, women have made significant strides in breaking through the barriers that have historically limited their participation in leadership roles. One of the key strategies has been the establishment of women's networks and professional organizations. These groups provide crucial support, mentorship, THE ROLE OF MEN IN PROMOTING GENDER EQUALITY While women s efforts to break into leadership are crucial, the role of men in promoting gender equality cannot be overlooked. Male allies play a significant role in challenging the status quo and advocating for the inclusion of women in leadership. Men in senior positions can leverage their influence to sponsor women for leadership roles, ensure fair hiring practices, and promote a culture of respect and inclusion within organizations. Education and skill development have also played a vital role in empowering women. As more women pursue higher education and specialized training, they are better equipped to compete for leadership roles. In many countries, women now outperform men in educational attainment, which is beginning to translate into greater representation in senior positions. Women have also increasingly taken the entrepreneurial route, creating their own opportunities rather than waiting for the corporate world to change. Female entrepreneurs are on the rise globally, with women-owned businesses growing at a faster rate than those owned by men. This trend not only empowers individual women but also challenges traditional business models and introduces more diversity into the marketplace. Moreover, men who actively participate in childcare and domestic responsibilities help to alleviate the burden on women, enabling them to pursue their careers more freely. This shift towards shared responsibilities at home is essential for achieving true gender equality in the workplace. THE IMPACT OF CULTURAL AND GEOGRAPHICAL FACTORS Advocacy for policy changes has been another powerful tool for overcoming barriers. Gender quotas and diversity mandates have been implemented in several countries and companies, forcing a reevaluation of hiring and promotion practices. These policies have been instrumental in increasing the number of women in leadership roles, particularly in regions where cultural resistance to women in power is strong. Cultural and geographical factors significantly influence women s leadership opportunities. In many parts of the world, traditional gender roles are deeply ingrained, making it difficult for women to assert themselves in leadership positions. For example, in parts of the Middle East and North Africa, cultural norms around gender can limit women s participation in public life, including business leadership. However, there are signs of change even in these regions. Countries like the United Arab Emirates have made strides in promoting women in leadership through government initiatives and policy reforms. The UAE Gender Balance Council, for instance, has been instrumental in driving gender equality in the workforce. Mentorship and sponsorship programs specifically designed for women have also gained traction. These programs not only provide women with the guidance they need to advance but also create a culture of support that helps to counteract the biases they face. Senior women leaders who mentor younger women are playing a crucial role in creating a more inclusive leadership pipeline. In contrast, countries with more progressive gender policies, such as those in Scandinavia, consistently rank high in gender equality metrics, including leadership representation. These countries provide valuable lessons on the importance of policy interventions and cultural shifts in promoting women s leadership. RECENT TRENDS IN WOMEN IN LEADERSHIP The landscape for women in leadership is gradually evolving, with several encouraging trends emerging. One notable trend is the increasing number of women in C-suite positions. In 2023, women held 9% of CEO positions among Fortune 500 companies, a record high but still far from sufficient. Companies like General Motors, led by Mary Barra, and Citigroup, under the leadership of Jane Fraser, exemplify this shift. THE FUTURE OF WOMEN IN LEADERSHIP Looking forward, the future of women in leadership appears promising but requires sustained effort across multiple fronts. Education and advocacy must continue to play central roles in empowering women to pursue leadership roles. Companies and governments need to implement and enforce policies that promote gender diversity, including quotas where necessary. The technology sector, despite its challenges, has seen trailblazing women such as Sheryl Sandberg, former COO of Facebook, and Safra Catz, CEO of Oracle. These women have not only achieved personal success but have also advocated for greater diversity and inclusion within their organizations, setting the stage for future generations. Moreover, addressing unconscious bias through training and awareness programs is crucial for creating an inclusive culture where women can thrive. Organizations must also invest in flexible work arrangements that accommodate the needs of working mothers and other caregivers. In politics, the rise of women leaders such as Jacinda Ardern of New Zealand, Sanna Marin of Finland, and Kamala Harris, the first female Vice President of the United States, signifies a global shift towards more inclusive governance. These leaders have shown that women can effectively lead countries through crises, including the COVID-19 pandemic, often with a focus on empathy, collaboration, and social equity. As more women rise to leadership positions, they will serve as role models for the next generation, inspiring young girls to pursue their ambitions without fear of discrimination. The journey is long, but the progress made thus far offers hope for a future where women s leadership is not the exception but the norm. CONCLUSION Women in leadership represent not only a moral imperative but also a critical factor in the success of organizations and societies. While significant strides have been made, particularly in recent years, the path to true gender equality in leadership is still fraught with challenges. By addressing these barriers through education, policy, and cultural change, we can create a world where women have equal opportunities to lead, innovate, and inspire. The future of leadership is diverse, and women are at the forefront of this transformation. April 25 | Entrepreneur One | 27

GO GREEN WAREHOUSES LANDING INDIA GLOBALLY THROUGH IT S IDEAS AND TOP SOLUTIONS. Improved sustainability and eco-friendly practices GAIN INSIGHT INTO THE COMPANY Go Green Warehouses Pvt Limited, was registered in 2012 by Maulik Shah and his family members, providing Warehousing in Gujarat. In the Year 2018, Mr. Santosh Sahu and Mr. Maulik Shah met and decided to expand this into an Agri value chain company. Go Green Warehouses provides services such as financial assistance and collateral management for harvested goods to help make the agricultural value chain run more smoothly for farmers and FPOs. Under the leadership of the relentless personality of Mr. Maulik, Mr. Sahu, and his team, Go Green Warehouses has established a presence in 24+ states. Santosh Kumar Sahu is the Co-Founder and Chief Executive Officer (CEO) of Go Green Warehouses Pvt Limited, one of India's fast-growing Agritech startups in the field of providing collateral management services. and agricultural warehouses. The company is present in more than 450 locations spread across 24+ states of India. Starting life with a very small salary of Rs 6000 per month to start his business empire with a Rs 100 million investment funded through Mr. Maulik & his family, Santosh's life story has inspired many youths across the country. Today, he is one of the owners of this fast-growing group of companies Gogreen Warehouses, a multi-industry, winged conglomerate spanning India in agricultural value chain solutions. A graduate of agriculture with an MBA from Dhirubhai Ambani ICT Institute, Gandhinagar, Gujarat, and as a technocrat, Santosh advocates the power of experience to bring about a dramatic change in people's lives. people and solve their problems. Recipient of multiple awards such as Best CEO of 2022, Greatest Leader & Brand of India, and Humanitarian Entrepreneur active in raising social morale through multiple initiatives of the Gogreen Group. Details of these initiatives can www.gogreenwarehouses.com. be viewed at SANTOSH KUMAR SAHU Director, CEO & Co-Founder 28 | Entrepreneur One | April 25

IDENTIFYING KEY PERSON IN AN ORGANIZATION: Mr. Santosh is a first-generation entrepreneur having no business background of his family. He believes that successful entrepreneurs are both patient and persistent when it comes to planning for their clients and employees. He also adds that any large-scale change effort teaches life. Mr. Sahu's five key lessons in his journey are: Steady growth requires tough prioritization, Diversification, trust, empathy, and communication. Ask someone for help.Learning: Failure is the best teacher. How you take failure is the key to success after failure. DEVELOPMENT OF POST-PANDEMIC PLANS After the pandemic, the demand for warehouses increased. Institutional investors around the world are watching the warehousing sector in India. This industry is growing rapidly. After the COVID-19 pandemic, e-commerce companies have increased the use of warehouses as demand for goods skyrocketed. The pandemic has increased cold chain storage space for organized food distribution. As a result, the warehouse business has become a resilient asset class and continues to rise in the real estate industry. For automation and efficiency, warehouses invest heavily in technology. In addition, the development of the warehouse is profitable because it's a very low capital-intensive and high-return business. INDUSTRIAL EXPERIENCE Santosh Sahu worked with more than 10+ Companies in Agri value chain before he joined this so having a wide range of experience on a nationwide basis. Mr. Sahu and Mr. Shah discovered that agricultural warehouses are specialized and no big player has a big market share. The industry was suffering from a lack of trust and substandard service, so the visionaries founded Go Green, a warehousing company, to provide personalized services that build trust/ transparency and rapid growth by engaging management owners. ANTICIPATE POTENTIAL CHALLENGES FACED Start-up compared to older players in the industry who were working in the space for more than 15+ years, where businesses, like Go Green Warehouses, face a number of barriers to starting a business. Go Green Warehouse competing with these old & established companies to find the best talent. The company also trains freshers to build it taking talent from B & C category B- Schools. Capital is one of the challenges faced by the company. Mr. Sahu has seen cash flow problems that ambitious plans to be scrapped many times in the last 5 years. banks/institutions are ENTREPRENEUR JOURNEY has been In 2018, Go Green Warehouses started offering integrated inventory management solutions. The company's trained staff provides post-harvest services to stakeholders in the agricultural value chain. Electronically connected and strategically planned websites, innovative processes and stakeholder dedication enable the company to manage businesses of all sizes. Go Green Warehouses is transforming warehousing and logistics for agribusinesses. Initially, banking institutions do not show much interest towards smaller start-ups like us as there were already established players in the industry, which created barriers to the business establishment in the Agri warehousing & CM segment. But now everyone in the market wants us to be their service provider as now we are amongst the top 5 agri warehousing companies in India for the last 2 years. forced many April 25 | Entrepreneur One | 29

CUSTOMISED SOLUTIONS TAILORED BY GO GREEN WAREHOUSES CREATING AN EMOTIONAL CONNECTION WITH THE BRAND In 2018, Go Green Warehouses started offering integrated inventory management solutions. Its employees provide post-harvest stakeholders in the agricultural value chain. The company transforms logistics and warehousing for non-agricultural businesses. Distrust spreads like wildfire in relationships. Mr. Sahu believes that an unresolved doubt becomes a doubt, and then an unproven belief. To build trust and awareness, the Go Green warehouse interacts across all markets. Honesty and integrity have always been important to the company. Mr. Santosh believes that customers trust his company because it strictly adheres to the 8 Pillars of Trust that every employee understands every day as it's 8Cs also. The pillars of trust are Clarity: People are wary of ambiguity. Compassion: Caring for people builds trust. Personality: Outstanding integrity. Competence: Customers trust competent and knowledgeable people. Commitment: Persevere to inspire. Bonding: Friends stalking, bribing, besieging. Contribution: Results are immediately noticeable. Consistency: People like little things done consistently. services to It provides: Preservation and storage Preliminary processing (sorting, cleaning, sorting) Quality control and analysis solutions Commodity financial support Farmer support services Services inspection and inspection services Auditing Financial and market linkage solutions for monthly last-mile farmers Adding services to the consumption and production aspects of the value chain has evolved the initiative Go Green Warehouses both horizontally and vertically. Its upstream integration through small warehouse-based collection centers enables direct supply from farmers and FPOs. GO GREEN CUSTOMER(s) Most businesses depend on customers because they pay for the company's products. Mr. Sahu believes that good customer management can lead to customer loyalty. As a result, satisfied customers will recommend Go Green Warehouses to other buyers, which increases sales. The CEO also believes that brands, especially consumer-centric ones like Go Green Warehouses, need to stay connected. TheCRM apps and business relationship manager allow for personalized central office engagements and personal meetings with customers. Go Green Warehouses finds customers in person and by phone or social media). The company values its customers and seeks feedback from senior management and others. UNDERSTANDING THE CEO s THOUGHT PROCESS As a leader, Mr. Sahu believes it is essential to inspire his colleagues to drive business success. Go Green Warehouses helps businesses solve transparency and trust issues in the industry by becoming a trusted service provider. The company started this process in 2018 hoping to focus on a specific geographical area of India, but customers have responded well to the new company. As a result, the company is now present in 24+ states with more than 450 Locations and more than 3,500 customers storing goods in more than 1500+ warehouses in the country. The purpose of Go Green Warehouses is to serve farmers and lead the way in agricultural storage in India. His team uses innovative methods to reach growers and OPAs with high-quality products and improve buyers' linkages with their warehouses to establish agricultural markets. Mr. Santosh describes his unique business model: The company solves the customer's most important problems, from farm to table. It serves grain farmers and consumers such as processors, retailers, importers, exporters, etc., who use the product. 30 | Entrepreneur One | April 25

MARKETING & UPCOMING PLANS ADVICE TO THE READERS The company sells solutions in four phases: Launch, Communication, Authentication, and Interaction. Go Green Warehouses introduces customers after 5-10 meetings before closing deals. Moreover, customers are looking for reliable companies so continuous meetings make the relationship strong. After the first visit, the company builds trust through smart and persistent communication. Startups should avoid investing early because cash flow is very important, Mr. Sahu said. Capital should be used for expansion, not for maintaining the business. Teams, technology, and time are key assets that must be put to good use.Ultimately, business requires patience and persistence. To simplify transactions, Go Green Warehouses will automate warehouse operations, including 100% digital customer service. The company aims to be the preferred agricultural warehousing company in the next 5 years and achieves storage volumes up to 100 Lakh MT with a CM portfolio of at least Rs. 15000 Cr in two years. Go Green Warehouses aims to operate at all major ports, processing clusters, and cargo hubs worldwide. It includes India and other countries that need CM and warehousing. The company's micro- warehouse programs target villages, while black shop operations, cold chain logistics, and 3PL cities target. growth VISION & MISSION OF GO GREEN WAREHOUSES Mr. Santosh wants an autonomous team. He believes that a competitive founder makes his company more competitive and aggressive. Additionally, he has seen many data-driven companies make metrics-driven judgments. Mr. Sahu improves his and the team's skills while making his business competitive and trustworthy. The culture of Go Green Warehouses has changed the most. Mr. Santosh tries to change the company's mindset on feedback and continuous progress, which his team needs. To develop the group, he has spent more time with each member. In addition, it will carefully manage the careers of the top 50 employees to enhance ownership. He is also working to facilitate indoor and outdoor technology that doubles the company's profits and market share. As the company grows, he wants to invest in startups to keep learning. April 25 | Entrepreneur One | 31

10 Advantages Of Digital Marketing Given that we operate in an age of rapidly advancing technology, businesses are increasingly going online to reach their customers. So, what is responsible for this change? Well, the answer to this resides in digital marketing. The world of digital marketing has had a positive impact with ample benefits over traditional style promotion which companies all around the globe use to market their offerings and businesses. So, let's focus on the top 10 benefits of Digital Marketing that enforce it for modern businesses. COST-EFFECTIVE The low cost of digital marketing is one such factor, compared to traditional ways. Long gone are the days when only large corporations had budgets to blow on pricey TV or print ads. Digital marketing is what makes it possible for small businesses to reach their target audience without spending a fortune. As an example, with low-cost targeted ads on social media platforms like Facebook and Instagram compared to traditional media. Email marketing is a cheap way to keep in touch with your customers and share about what you have. MEASURABLE RESULTS Because unlike traditional marketing where it is difficult to measure the effectiveness of a campaign, digital marketing provides tracking and measurement solutions unique. Additionally, you are able to track the performance of your campaigns in real-time with tools such as Google Analytics and social media insights. You can easily tally up how many people viewed your ad, clicked it and even made a purchase. It is tremendously valuable because it lets you know what works and doesn't work, allowing you to refine your campaigns for improved performance. TARGET AUDIENCE Digital makes it possible to target an audience by demographics, interests or behaviors. That kind of targeting is virtually impossible with traditional marketing. You can create campaigns on platforms such as Facebook Ads and Google Ads that will reach the precise audience you want to target. If you are doing a fitness product business, then this is who being sure your marketing message hits those most interested in what you have to offer. HIGH REVERSAL RATES It has a higher conversion rate: targeted advertising. This means more people you reach are in one way or another interested and will take action- whether it is buying something, subscribing to a newsletter, signing up for those discounts, sales events on social media, etc. For example retargeting converts potential customers into raving fans by showing ads to people who have already visited your website. 32 | Entrepreneur One | April 25

GLOBAL REACH One of the most thrilling things about online marketing is its capacity to be global. With digital marketing you can reach customers from all over the world even if your business is in Mexico, however of course this would depend on what service or product you offer! This worldwide reach gives way to new markets and expansion opportunities that cannot exist in the traditional marketing areas. Small business in India or Corporation in US Digital Marketing can help you expand your brand presence on a global scale PERSONALIZATION We cannot marketing!Personalization- Digital Implies In Personalized Marketing. You can personalise your messages to distinct cohorts, making them more resonant and interesting. In layman terms, one way email marketing can be personalised is by including the name of the recipient in each sent mail and also suggested products based on past purchases as well as special offers customised to that user. Such personalised communication goes a long way in creating better relationships with your customers, hence making them keep coming back. say the same for traditional BETTER CUSTOMER INTERACTION In today's digital marketing is an essential key because it gives businesses numerous ways to engage their customers. Social is the future of audience interaction as there will invariably be a platform that it does particularly well whether on Instagram Stories or Facebook Groups, blogs and email newsletters. They not only keep your brand top of mind but help build customer trust and loyalty throughout the cycle. FLEXIBLE & CATER TO PROPAGATION OF CENTRED SDK MANAGEMENT Digital marketing is always evolving and adapting to new technologies. If your targeted campaigns are not finding the right leads, you can test different ad copy for improved performance (e.g. A/B Testing), try targeting specific demographics or a completely new approach to advertising all without signing another contract because digital offers real-time flexibility to any marketing plan! Such adaptability is essential in the fast moving market of today, as companies are required to be agile if they wish not to miss a competitive edge. BETTER CUSTOMER INSIGHTS Digital marketing gives you insights to understand search trends and patterns in customer behaviour. This way you can get to know your audience better and adapt marketing strategies that suit them. For example, analytics tools can tell you which products are best selling and when people most interact with your posts making it easy to see that direct traffic from Facebook is more effective at converting customers. This informs how you take data-centric decisions to better your marketing efforts. HIGHER ROI This is a more lucrative marketing option than traditional advertising and generates better revenues for The ROI from online digital marketing surpasses that of any other type. Digital marketing is cheaper and more focused, allowing you to achieve a better return on investment. Tracking and measuring results means you can continuously tweak your campaigns to improve ROI. From a small campaign to an all-encompassing marketing initiative, digital outreach has what it takes to ensure you have unprecedented results. Conclusion Digital marketing is a powerful tool providing many benefits for businesses of all sizes. The advantages of digital marketing are very clear, from being cost-effective to having a global reach. The world is moving into the digital era by day, so the businesses that exploit these utilities will find themselves ahead down its path. Therefore, if you have not started digital marketing by now then roll up your sleeves and get ready. Go digital and see your business flourish! April 25 | Entrepreneur One | 33

THE ORGANISATION Alice Blue is a discount broker platform that was established in December 2006 in Chennai. They later moved the Head Office to Bengaluru. Today they have a PAN India presence with 20 branches across 16 cities. They manage over 4 lakh customers now. They offer a platform to trade equities, derivatives, commodities, currencies, mutual funds, and IPOs. Alice Blue has dreams to offer a one-stop solution for customers for all their investment needs. The name Alice Blue originates from the Greek word for truth while Blue is always the color of trust and dependability. So they seek to offer dependable brokerage services to the customers at the lowest industry rates. Sidhavelayutham M: The Leader Behind Alice Blue Financial Services HEAD OF THE COMPANY Mr. Sidhuvelayutham M, the CEO of the company. He has a Management of Finance degree from the Indian Finance Institute and a Master s from IIM Bangalore. He has overall responsibility for operations and new product development. He has a background in analytics and strategic planning which he applies to the business while looking out for disruptive concepts and adapting new technologies ahead of the competition. He has an able team of seasoned professionals from the industry to support him. They have been with the company for over a decade and have helped to supercharge the growth, strategy, finance, and operations. They moved to a paperless mode in 2017 with online customer onboarding via Aadhaar and eKYC along with digital payments. This helped the company to scale up exponentially. THE CLIENTS They have over 4 lakh customers from all over India who have opened their trading accounts with Alice Blue. They cater to the trading and investor community in India by offering them a discount brokerage platform for trading in equities, derivatives, currencies, commodities, IPOs, and Mutual Funds. They have several business partners who use the proprietary platform to run their trading businesses. Founder and CEO, Alice Blue We have heard about the name Alice, (Alice in Wonderland). Well!! It is the germanic word meaning of noble rank and the color blue indicates the color of clear sky when the sun shines .The main idea of naming this company ALICE BLUE is to provide trust and offer different services to the consumers in a noble way (without buffering them). 34 | Entrepreneur One | April 25

ABOUT DOMAIN The main motive of the company is to find the solution for the basic emanation of the merchant and shareholders in the Stock market in the locution of price transparency, customer support, and dependency. They wanted to offer them a smooth experience on a broking platform that offers low flat rates for trading and zero brokerage for equity purchases in cash. The idea was to make trading pleasing to individuals and develop an awareness of the equity cult among the younger generation. They firmly believe that the customer comes first. Staying true to the brand promise and making investing and trading simple and rewarding, They continue to find ways to delight their customers. Through their online platforms and mobile applications, they empower retail investors and high- volume traders to do it themselves. In addition, they offer courses and products in the trade school and trade store to support the traders for more efficient trading. However, at Alice Blue, they charge a flat fee of Rs 15 per trade. They provide free APIs to clients for order placements in milliseconds, live OI data, and reliable web sockets which have helped them improve their reach. They focus on continuous improvement in technology so that they can provide a glitch-free trading platform to their clients. As far as customer issue resolution is concerned, their turnaround time is around 30 mins to an hour at most. They offer a paperless account opening process that is swift, simple, and hassle-free. BIGGEST OBSTACLES The customer of today is very aware as the world has become digital and interconnected, In such an environment, customers are spoilt for choice. If you don t provide them with what they are looking for, they will just move on to someone who does. Since there is no logistical constraint anymore, brands and businesses have to be aware of changing customer needs and preferences and keep tailoring their offerings accordingly. Collecting customer data and Analyzing it regularly is the biggest challenge but you can turn the problem on its head and say it is the solution as well. BIGGEST OBSTACLES The customer of today is very aware as the world has become digital and interconnected, In such an environment, customers are spoilt for choice. If you don t provide them with what they are looking for, they will just move on to someone who does. Since there is no logistical constraint anymore, brands and businesses have to be aware of changing customer needs and preferences and keep tailoring their offerings accordingly. Collecting customer data and Analyzing it regularly is the biggest challenge but you can turn the problem on its head and say it is the solution as well. DIGITAL CUSTOMER EXPERIENCE JOURNEY The CEO stated that We have focused on building our brand image through social media campaigns, word-of-mouth referrals, client referrals, partner referrals, Public Relations, Influencer marketing, and other brand-building activities. FUTURE GOAL They wish to be India s preferred discount broker. Their aim is to have over 1 million derivative trading accounts by 2025. They wish to reduce transaction costs further while continuing to provide the best trading platform. They wish to build an interconnected universe of products and services, learning materials, trading strategies, and suggestions under one roof. They aim to reduce ticket response time to minutes from the current 1 hour during working time. The response window opens around the clock. Dealing with aware customers who are conscious of what they are paying for needs to be done with care. Today s customers have access to a lot of information in the public domain and you cannot get away if you provide a shoddy experience. It is therefore extremely important for brands to maintain their image by providing a complaint-free experience to customers. Earning the loyalty of customers and retaining them is a challenge that every brand needs to rise to. That is the only way to thrive in this digital world . GRATIFYING ABOUT THE JOB Mr. Sidhuvelayutham stated that he has always been an advocate of discounted brokerage and an excellent trading platform that provides a pleasant experience to the trading community. Customer delight and positive reviews are the most rewarding thing about this industry. Their industry is all about money and if they can help traders earn better by offering them the most economical platform. CHALLENGES FACED DURING LOCKDOWN Since Alice Blue is an online trading platform, they didn t face too much of a challenge during the pandemic. They managed to have employees working from home. In fact during the lockdown, With more people stuck at home, they opened more trading accounts than usual. This was a by- product of the lockdown which forced people to work from home. The equity cult has grown in India during the pandemic and youngsters are taking a keen interest. ABOUT SUCCESS Success is an ever-evolving term and its definition keeps changing as you move along your entrepreneurial journey. There are always more things to do and more milestones to achieve. Success is when you make your dreams come true by following your passion. Happy customers are how I would define success. If you can keep your customers happy, success is bound to follow. IMMERSIVE TECHNOLOGY As they say, data is the new oil or gold. New immersive technologies are helping to create better customer experiences. The more information they gather about customer behavior and preferences using the CSAT survey helps them to fine-tune their offerings to design tailored solutions for their customers based on the most used services and products. They keep upgrading our versions so that customers get the maximum benefit. April 25 | Entrepreneur One | 35

FUTURE ENDEAVOURS They have recently upgraded to the ANT Moi 2.0 trading platform and retained the features most liked by users. They are focused on continuous improvement in technology to provide customers with a hassle-free experience by providing smarter, more intuitive, powerful, and consistent service. The CEO is looking forward to moving closer to the 2025 goal of 1 million derivative traders through innovation and technology. Other goals include building value for customers, fortifying the support team, and entering into business collaborations. CEO S RECOMMENDATIONS He would recommend a migration to the cloud as that is the latest and most competent technology available. It is flexible and you can choose a multi-cloud environment to meet different business requirements. Since this is a pay- as-you-use service, it is quite efficient for new enterprises. Since enterprises are transformation, it makes sense to invest in a multi-cloud environment that provides access to faster, safer, and more efficient technology. moving towards digital OBJECTIVES They are planning to enter into other business segments to offer customers a one-stop shop for all their trading and investment needs across asset classes. CHALLENGES TO OVERCOME Good leaders know how to respond to the demands of the role and the demands of their team. They know and actively seek to bring out the best qualities of the people they lead. Building a strong team is easier when you know the values and goals of each individual, as well as what they need from you as their leader. We groom our people and we run a lot of programs on leadership. If a person is ready to take responsibility, we give him the responsibility. You have to have confidence in your people. You need to take a bet that this person will be able to perform. And, then we keep working on the process of mentoring and training. In our organization, we hire at the entry level and keep on promoting them without any lateral hiring. ADVICE TO THE READERS He mentioned Whatever you do, do it with passion, half- hearted measures will not take you anywhere. Before beginning your investment journey, ask yourself why you are investing. If you know why you are investing, you can easily figure out where to invest. When you are investing, Remember that volatility is your best friend. Accept and build it in your portfolio. If there was no volatility, there would be no opportunity. IDEAS TO DEAL WITH CYBER THREATS Alice Blue was struggling with regular Distributed Denial of Service attacks which used to cause outages at least twice a month and compromised our performance as well. They moved to Cloudflare and added Argo Smart Routing which has helped us mitigate these attacks and improve the performance of the platform. They were ever vigilant against cyber security attacks because a lot of money and customer data is at stake. Given our nature of work, it is extremely critical to maintain the safety of our systems and prevent any attacks. 36 | Entrepreneur One | April 25

Pioneering Education: Insights from Mr. Umesh S. Raju - Pro-Chancellor of REVA University REVA Campus In an exclusive series of interviews with Entrepreneur First magazine, we have the privilege of engaging with Mr. Umesh S. Raju, the esteemed Pro-Chancellor of REVA University. A visionary leader and trailblazer in the field of education, Mr. Raju's insights and expertise have played a pivotal role in shaping the remarkable journey of REVA University. Q. Can you please tell us in brief about your university? Our Founder Chancellor, Dr. P. Shyama Raju established the University in 2013 while he had already established a group of colleges prior to the University under the Trust: Rukmini Educational Charitable Trust in Bengaluru. Over a period of more than a decade, the group has grown to be one of the most sought-after education institutions in the country. REVA University is a State Private University established in Karnataka State under the Government of Karnataka Act No. 13 in the year 2012 in Bengaluru, the IT capital of India. The University commenced its academic activities in the academic year 2013-14. The University is spread over 45 acres of land and has a sprawling green campus. With state-of-the-art infrastructure, the University has created a vibrant academic environment conducive to higher learning and research. The University is recognized by the University Grants Commission (UGC) and is approved by the AICTE (All India Council for Technical Education), BCI, COA, and other regulatory bodies. We have entered the Top 100 Universities in NIRF Innovation ranking 2023 with it featuring in 51-100 bands. The University has a DIAMOND Band ranking from QS I Gauge. Currently, as per QS Asian University Rankings, it is ranked 47th among all the private Universities of India and 6th among all private universities of Karnataka. Join us as we delve into the dynamic world of education with Mr. Raju, exploring the commitment to academic excellence, innovative initiatives, and the strides taken toward building a positive and inclusive learning environment. Discover how REVA University continues to spearhead education with a focus on research, cutting-edge technology, and a strong emphasis on students' holistic development. university's inception, its Embark on this insightful journey, and gain a deeper understanding of the university's vision and values under the visionary leadership of Mr. Umesh S. Raju. April 25 | Entrepreneur One | 37

ENGINEERING Q. Tell us about your role and responsibility in the University? While Dr P. Shyama Raju is the Chancellor of REVA University, I was appointed as Pro-Chancellor of REVA University in September 2022. I currently oversee the entire digitisation of the University to bring efficacy into the Operational Experience at the University apart from ensuring student engagement and experience on the campus to ensure top-class and in sync with the world standards technology. I also bring along efficacy in operations by taking care of the entire operations of REVA University. ARCHITECTURE SCIENCE &TECHNOLOGY COMMERCE Q. What courses and programs does your university offer, and how do they stand out from other educational institutions in the area? MANAGEMENT STUDIES The University currently offers 39 full-time Under Graduate Programmes, 28 full-time Post Graduate programs, 2 postgraduate part-time programs, 18 PhD programs, and 4 certificate and diploma programs. The University offers programs under the faculty of Engineering, Architecture, Science and Technology, Commerce, Management Studies, Law, Arts & Humanities, and Performing Arts & Indic Studies. REVA offers some of the trending fields of study as undergraduate courses in Sports Science (B. Sc.), Agricultural Engineering (B. Tech), and Aerospace Engineering (B. Tech) which are full-time application-based programs with a unique blend of theory and practical components. As is evident, the University is not only multidisciplinary but is also Transdisciplinary in its approach. After having established itself as a Teaching University, today REVA stands tall as a Social Impact University and has left its footprints in the world of education through its major contribution to society. LAW ARTS & HUMANITIES PERFORMING ARTS INDIC STUDIES Q. What is the student-to-faculty ratio at your university, and how does it enhance the learning experience? Q. How do you support the professional development and growth of your faculty members? At REVA, we place a strong emphasis on research and innovation. It is important for REVA and its faculty members to contribute to research and ultimately their professional growth. We regularly organize seminars, workshops, research conclaves, and other distinctive forums for participation in academic cross-cultural and idea exchange. Such forums can help research and ideas advance to new frontiers in innovation. It also brings together such a diverse group of academicians, researchers, scholars, and students on one platform thereby making progress and moving in the right direction. A distinctive feature of the University is that we invest time in the spiritual and mental wellbeing of our faculty as well for we strongly believe that a healthy mind and approach towards education is a must in this world. At REVA, we have a 15:1 student-to-faculty ratio, where highly qualified and experienced faculty members provide in-depth and detailed attention to students. This enables mentoring and customized and individual monitoring of students. The faculty are more of friends and guides to students and hence teaching-learning becomes a unique experience for students. Informal and formal teaching and learning make the learning process an experience to be remembered lifelong and add value to the learning experience of the student. The programs offered by REVA University are well planned and defined after a detailed study of the industrial need, social relevance, and global job markets. Highly qualified and experienced faculty and scholars from reputed universities /institutions, and experts from industries and business sectors have contributed to preparing schemes of instruction and curricula for these programs. 38 | Entrepreneur One | April 25

In 2020, when the landscape of education changed, and Blended Learning became new the normal, REVA University was ahead of time and transitioned to online classes in less than 3 days. While we are enabled to conduct 100% online classes and digital examinations, the University is constantly striving to adopt modern methods like Microsoft and Salesforce that will enrich the learning experience for students at REVA University. The trend continues to date and we do offer the Hybrid model of teaching-learning as and when required. All our operations are digitized and we believe in a paper-free campus as far as possible. The IT infrastructure and the investment towards the required academic IT infrastructure has been our goal. Hence SLCM and other portals that support students are in place at the campus and students are encouraged to use the entire IT infrastructure and support. Q. What initiatives does your university have in place to promote diversity and inclusion on campus? Students from all walks of life and from all parts of the country and worldwide are enrolled at the University. This builds diversity amongst the students and the halls of residence make it a great experience for students to network and connect with each other. Staff diversity is ensured by recruiting faculty from across the country and we also have international faculty of repute who handle capstone modules of classes for students. Diversity is also ensured by the healthy ratio of all genders on campus. Leadership at REVA has a strong representation of women faculty in senior roles. The campus is a heaven for girl students who feel safe and secure at the campus. Counseling and periodic interventions in terms of sessions conducted for all students ensure that there is no gender bias. The committees that are set at the campus which include grievance redressal and anti-sexual harassment cells are active and are more of support systems for students. Q. In what ways do you incorporate new educational technologies and immersive learning experiences to benefit your students? At REVA University, we ensure to promote diversity and inclusivity on the campus with a variety of programs. We adopted United Nations Sustainable Development Goals as part of our commitment to society. As part of SDGs, REVA University is working to advance gender equality and women's empowerment through a series of initiatives like Nyaya Darshana, Samaavesha, and Pancavaktram to name a few. REVA University ensures that it contributes to the larger goal of betterment and a humane vision of higher education. By doing so, it aligns with creating a society that is committed to sustainable development and ultimately the betterment of people s lives. Emerging trends in education are what the REVA team is sensitive to. Hence pedagogy variations and advancements are prime to us. Experiential learning, collaborative and cooperative learning, and flipped classrooms have been well-adapted by the faculty. Technology-based learning aces all pedagogy and hence virtual reality simulations and Augmented reality encounters are part of the student experience. At REVA University, we have effectively integrated and used digital learning tools in classrooms, boosting student engagement, assisting faculty members to improve their lesson plans, and utilizing online learning as a potent education tool. We also incorporated virtual classrooms, video, augmented reality (AR), robots, and other technological tools thereby making accessible and conducive to the development of essential 21st- century skills. Q. How has your university adapted its teaching methods and infrastructure to meet the challenges posed by the COVID-19 pandemic? learning environments April 25 | Entrepreneur One | 39

Q. What are the emerging trends in higher education today, and how is your university staying ahead of the curve? At REVA, we are on the right path as we are following a multi-fold approach with continuous monitoring to implement the NEP smoothly. I hope that we, as a team effectively implement the NEP 2020 and thereby develop a social connection with leadership qualities, ethical and moral values, research culture, and innovative skills through higher education of global standards. Mental health awareness is the key today in higher education and as a University we have invested our resources in ensuring that mental health is promoted amongst the youth today. Embracing Artificial Intelligence is prime too and focusing on the skill gaps to ensure students are placed in the industry or groomed as entrepreneurs is important. Technology plays a huge role in this and this is where integration of IT has been taken care of. Q. What were the most significant obstacles your university had to overcome to achieve its current standing? I would not call them obstacles, but say challenges have been there spearheading the University towards what it is today and what we aspire to be in the future. Quality delivery at all rungs of the University has always been a challenge and a lot of time and energy gets into building the deliverables of the Quality Cell.Research and Innovation and the constant struggle to grow and emerge to be a research-based university in the future is a challenge. Teacher quality and ensuring that this aspect is constantly under scrutiny is yet another challenge. Teachers need to be technology-driven to face the future and this is a constant perseverance I would say. Q. As a leader of your university, what important decisions have you made to improve the overall academic environment? Onboarding students with the least human intervention has been challenging for processes and manual work can be boring for a first- time student at the University. Hence enhancing the student onboarding experience has been a great initiative taken by the University. Data and ensuring MIS is in place is critical for quality delivery at University and this has been streamlined over the years. Engaging learners at all levels through SLCM has been another achievement. Q. How do you foster a positive and supportive culture for students and staff within the university? We have a student wellness program being offered to students under Manodhaara and also an Athlete Wellness program being offered to students under the REVA Athlete Wellness program. This ensures that we channel all our efforts toward building a positive student culture. Faculty mentoring is another important aspect that enables us to groom our students.Students are members of clubs and committees and this ensures there are varied activities for them to network and hone their talents. 40 | Entrepreneur One | April 25

Q. What strategies have you adopted to attract and retain top-notch faculty and students? Adhering and aligning to all compliance-related matters has been a major pull for faculty and students. Transparency in governance, various faculty welfare schemes, and a secure ambiance and happy work culture have enabled us to build a different work culture at the campus. Q. What are some of your future endeavors in terms of expanding academic programs or campus facilities? If you have noticed our growth over this short period of time, we have been among the pioneers to offer an array of programs and this acts as a catalyst for multidisciplinary learning at the campus. Based on our stakeholder's feedback we shall continue to ensure that we are future-ready. Q. What is the best advice you can give to students considering enrolling at your university? At REVA University, students are part of a vibrant community that values academic excellence and diversity. As a Social Impact and Innovative University they have the opportunity to participate in cutting-edge research and creative opportunities with our top-notch faculty and staff. It will undoubtedly give them a deeper understanding and a more enlightened viewpoint. Q. Is there anything else you would like to share with us about your university's vision and values? Besides top-notch academics and faculty members, REVA also has tie-ups with industry leaders and companies. We have a Technology Business Incubator REVA NEST- aimed to build the entrepreneurial ecosystem by empowering and nurturing student start-ups and incubating innovative technology-based start-ups. We also have a Career Development Centre that assists students in choosing the right career path through interest mapping and training for experts and imbibing skills so that they are well-equipped during the transition from campus to corporate. With world-class infrastructure and thoughtfully planned learning spaces, we provide our students with a supportive and nurturing environment that cherishes innovation, independent thought, creativity and diversity at REVA University. Shri. Umesh S Raju Pro-Chancellor of REVA University April 25 | Entrepreneur One | 41

A DESIGN-FOCUSED COMPANY THAT CREATES SOLUTIONS FOR PEOPLE REGARDING SYSTEM HOLDINGS System Holdings is a design-focused company that creates solutions for people. The company home in on the problems and barriers that prevent individuals from moving to the next level and leverages cutting-edge and emerging technologies such as AI and NLP to create solutions. Every element of the company's approach is centered around making people's lives easier, whether it relates to functionality, ease of implementation, or cost-effectiveness. As a result, the company helps businesses of all sizes to boost agility and save money. For example, Xpert Technologies is streamlining financial and business management processes for SMEs across the UK, while award-winning Salhan Accountants is renowned for technological innovation and exceptional customer service. Dr. Anjulika Salhan, CEO VITAL PERSON As a fintech entrepreneur and two-time English Women's Award winner, Dr. Anjulika Salhan has over 25 years of experience in leveraging technology to solve complex problems across diverse sectors. Her expertise in mathematics, computer science, and engineering has enabled her to bring innovative ideas and products to market swiftly and profitably. System Holdings Company is an innovative financial technology specialist that creates technology and provides financial services for small and medium enterprises. The company's mission is to make it easy for SMEs to leverage the best fintech solutions cost-effectively, thereby helping them become more efficient and sustainable. During her tenure at Malvern Panalytical, a Spectris Company, she led the development of technology for high- tech instruments using laser technology, ultrasound, and enhanced digital imaging. She was also instrumental in creating technology for detecting oil bubbles in the sea with Schlumberger, and in developing a mathematical model for oil well cement with Rugby Cement. System Holdings is a people-centric company that prioritizes the well-being of its customers, staff, and suppliers. The company's approach is inclusive, and it believes that great fintech should be accessible to everyone, regardless of their background or financial situation. System Holding's goal is to provide high-quality and affordable financial technology solutions that meet the needs of its customers and help them achieve their goals. Currently, as the managing director of System Holdings, Salhan Accountants, and Xpert Technologies, she is committed to using emerging technologies to help businesses become more agile and efficient. At Salhan Accountants, she has enhanced their processes and client services by leveraging technology, Technologies, she is revolutionizing business processes for SMEs across the UK. and at Xpert 42 | Entrepreneur One | April 25

GOALS AND FUTURE ENDEAVOURS OF SYSTEM HOLDINGS The main business goal of Xpert Technologies is to democratize technology, making it accessible and affordable for businesses of all sizes. The company is committed to providing top-quality software and advice without putting customers under financial strain. Xpert Technologies has gained recognition for offering software licenses along with accountancy services to SMEs. The company aims to expand its client base and increase the use of automation in service delivery in 2023. With a focus on the seamless integration of technology, Xpert Technologies is dedicated to making technology more accessible and affordable for businesses of all sizes. HOW SYSTEM HOLDINGS ENCOURAGE THEIR EMPLOYEES? To encourage people working in their organization, it is important to provide them with support and training to complete their work effectively. This includes assisting them with training to complete work and also assessing their skills such as their agility, team player, adaptability, ability to adapt to changing technologies, and how well they care for customers' requests. Additionally, it is important to set clear expectations and goals, provide opportunities for feedback, recognize and reward their achievements, provide opportunities for growth, create a positive work environment, and foster a positive work culture. By doing so, organizations can help their employees feel empowered and motivated to succeed. ASSOCIATED COMPANIES Xpert Technologies is dedicated to solving the problem of expensive software licenses for small and medium-sized enterprises (SMEs). The company's mission is to bring the best innovation and automation to SMEs, enabling them to streamline processes and increase business agility without breaking the bank. CHALLENGES FACED BY THE COMPANY As the primary leader of System Holdings, Dr Salhan has encountered significant challenges in serving the SME market, especially micro-businesses. These businesses often face enormous challenges due to their limited resources and lack of knowledge about available services. To address this, the individual made it a priority to provide comprehensive solutions and support to their clients. One successful example is a market trader they supported from the beginning. Through their services and guidance, the trader expanded their business and now sells 60,000 lines worldwide through eBay and Amazon. Xpert Technologies has developed its solutions in partnership with Salhan Accountants, the award-winning accountancy practice. The suite of solutions includes invoicing, reporting, analytics, leave management, and more, and is completely free to Salhan clients. This means that SMEs can work more efficiently, gain easy access to useful features and analytics, and save money at the same time. With Xpert Technologies, SMEs can benefit from innovative technology without the burden of expensive licensing fees. Dr Salhan s aim has always been to offer a full solution for small businesses, guiding them through the process and providing essential tools and software. The biggest challenge they faced was helping micro-businesses understand their needs and providing them with the right solutions. This led to the inception of Xpert Technologies, where the individual could handhold clients and offer cloud-based accounting, HR, and invoice processing software free of cost. Analytics was another challenge, as it is often seen as a service only for large businesses with dedicated teams. Xpert Technologies is a team of experts dedicated to helping small and medium-sized enterprises (SMEs) manage their finances effectively. The company provides a range of solutions, from payroll and account management to bookkeeping, budgeting, and VAT compliance. Xpert Technologies understands the unique needs of SMEs and is committed to providing tailored solutions that meet their specific requirements. To overcome this, Dr Salhan devised a system that automated analytics using APIs and cloud-based technology, enabling them to provide analytics at no cost, effortlessly to thousands of clients on a regular basis. By providing comprehensive solutions and support to micro-businesses, the individual has helped them overcome significant challenges and expand their businesses. This demonstrates their commitment to empowering businesses of all sizes and providing them with the tools and resources they need to succeed. As a Salhan client, Xpert Technologies offers its clients access to its Xpert Technologies software suite, completely free. The suite encompasses a range of solutions, including invoicing, reporting, analytics, leave management and more. This means that SMEs can streamline their processes, increase their business agility, and save money on software licensing fees. One of the key differentiators of Xpert Technologies with Salhan Accountants is that they are is not just an accountancy practice or just a technology company, but they are a fintech company. The company is constantly innovating and striving to provide the latest technology solutions to its clients. This means that SMEs can benefit from the latest technology advancements, all while saving money on software costs. ADVICE TO THE READERS Dr. Anjulika Salhan stated It is crucial to follow our passions and work hard to achieve our goals. By doing so, we can bring our ideas to life and make a meaningful impact on our lives and the lives of others. It is important to stay motivated and focused on our objectives, even when faced with challenges and obstacles. With determination and perseverance, we can overcome any obstacle and achieve our desired outcomes. Following our passions also allows us to bring our unique perspectives and ideas to the table, leading to innovation and progress. When we work hard to actualize our passions, we are more likely to be successful and fulfilled in our careers and personal lives. So, it is important to stay true to ourselves and pursue our passions with vigor and determination . April 25 | Entrepreneur One | 43

9 Reasons To Learn CONTENT WRITING CONTENT WRITING Introduction In the modern digital world where everything is online, content is king. From a blog, through website and social media posts even on an advertisement; content constitutes engagement if it attracts customers or builds brands. If you ever considered developing a new skill, the ability to become an excellent content writer is it. Aside from the fact that it is a priceless tool in modern times, there are various ways where learning this can enhance your career & personal growth. Continuing from my last blog, we will discuss why content writing is important and what it takes to reach that ideal destination. 01 Ton of demand Content writing is one of the most in-demand skills these days. At the same time, businesses are increasingly becoming digitalized and with this transformation has come an endless appetite for content that speaks to its quality. Content writers are found in a range of industries, from digital marketing and blogs which naturally both lean into the first one to social media and SEO. Content writing is one of those things you can learn that opens up multiple job possibilities, so it's a worthwhile skill to have. 03 02 04 Work Flexibility and Balance Improves Your Communication Skills To Allow Creativity The outlet The key to success in your personal life and at the workplace is good communication. Helps in improving the way you write anything. Writing a blog post, writing a report, or even an email content teaches you thoughts and express them in no more than some simple words but in an effective manner. These enhanced communication skills can help you in a range of settings, whether by giving presentations at work or even just building closer relationships with those around you. Content writing is one of the HR options in Chennai which gives great flexibility. Following whether you be a full-time employee, freelancer or even student and write from everywhere whenever is you want. This flexibility also offers a better work-life balance so you can decide when and where to do the job. And the best part is that you get plenty of freelancing opportunities for content writing, enabling you to work on your favorite projects. Writing is more than words on a page; it's also about telling stories, and getting into dialogues with people. It provides a brilliant platform to work with your creativity. Try different writing styles informative to entertaining blog posts. You can be in your element if you are a creative content writer who builds the bridge between words and their soul. how to structure your and tones from 44 | Entrepreneur One | April 25

05 06 07 Creates A Great Authority Wide Career Options Control & Retain as the Influence Jobs in content writing are not a one-size-fits-all career. It exposes you to different career options including copywriting, blogging, SEO writing, technical writing, etc. Every one of these niches has immense room to grow and specialize. If marketing is your thing, something you enjoy doing. If you like telling stories, blogging may even be your thing. The variation available with content writing roles, means that you can find a type suited to your niche, no matter your passions. Light the way writing on specific topics will help you stand out as a thought leader in your area. The more you make content, the better your understanding of it becomes credibility. In the frame of personal professional growth, this is even more poignant. One of the few things content can do that will have an immediate impact on your career, whether you're a business owner, marketer or freelancer is build authority. The words hold so much influence that can fire up your charisma. Content writing is a great tool to engage the readers, and can shape opinions which later turns into an action. Whether you are writing a blog post with persuasive intent, an article of information or making a piece for any social media platform it has the power to create. That well-crafted content can engage readers in a way that will make them want to share, comment even buy. and so does your branding and SEO writing will be Conclusion 08 09 To summarise, there are a plethora learning content writing is not only beneficial in terms of demand but also provides flexibility and opportunities to grow as well. Networking and career communication skills, economic growth prospects, etc. If you are looking to advance your career, unleash your creativity or establish yourself as an authority subject matter field, content- writing is undoubtedly worth the investment. So, why wait? Begin your content writer career now and find new opportunities in the future. of reasons why Never Ending Learning & Growth Growth in Finance When done right, content writing has a very good earning scope. With more experience and skill, you can increase your rates even when doing corporate or freelance work. It is also a great business to start as a blog or content agency. The better you get, the more earning potential it opens up in other words: content writing demands one of the highest rates in this entire list on average which makes your pursuit a lucrative career choice when all is said as done. To be in the game, you must never stop learning and evolving along with new trends, SEO best practices & writing styles. This perpetual learning helps to keep your skills sharp & brings you knowledge of recent trends and techniques. From staying updated with new marketing strategies to trying modalities, content allows you to evolve professional continuously. transition enhance in a particular out different writing as a person and April 25 | Entrepreneur One | 45

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