Entrepreneurship and Marketing Essentials: Business Studies Revision Resources
Explore essential topics in business studies such as entrepreneurship, market research, and marketing through graphic organizers and visual aids. Learn about developing business ideas, target markets, types of advertising, and more in this comprehensive collection of resources by K. Munnelly.
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Presentation Transcript
JC Business Studies Enterprise/market research/marketing Revision graphic organisers KMunnelly
An Intrapreneur... Steps in developing a Business idea: What is an Entrepreneur? Feasibility study: ENTERPRISE Generating an idea ENTREPRENEUR: Prototype: SWOT Analysis Characteristics Skills Creative Planning Types of Enterprise: Purpose: Eg. Financial Purpose: Eg. Source of Business Ideas: Cultural Internal : External: Purpose: Eg. Social K Munnelly/JC Business/Revision/Enterprise
Target market... What is Market Research? MARKET RESEARCH SAMPLE: P P Types of Market Research: Marketing Mix FIELD P P Asking questions: DESK Open Ways to present survey results: Market Research Examples: Closed Primary/Field : Secondary/Desk: C S O K Munnelly/JC Business/Revision/Market Research
Types of Advertising: What is Marketing? MARKETING Informative USP: LOGO: Sales Promotion Techniques: Branding: Marketing Mix PRODUCT PRICE PUBLIC RELATIONS: DIGITAL MARKETING: PLACE PROMOTION K Munnelly/JC Business/Revision/Marketing
