Entrepreneurship and Marketing Strategies for Success
Exploring various facets of entrepreneurship including branding, public relations, product marketing, and digital publicity. Learn about different career opportunities and strategies to maintain a positive image in the industry. Discover essential techniques for successful entrepreneurship and effective audience outreach.
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Presentation Transcript
Entrepreneurship Types Entrepreneurship
Entrepreneurship or Not? 1. Branding 2. Newsgathering 3. Design 4. Fundraising 5. Distribution
Entrepreneurship or Not? 1. Branding 2. Newsgathering 3. Design 4. Fundraising 5. Distribution
Entrepreneurship or Not? 1. Advertising 2. Reporting 3. Writing 4. Photography
Entrepreneurship vs. Production Participation- oriented Invite the audience Finance the program Tailor to audience Sustain a business Creation-oriented Tell the audience Run the program Tailor to story Sustain a beat Why is it necessary? Why is it necessary?
Public Relations 1. Definition: Promoting a publication by maintaining a positive public image and employing effective audience outreach techniques 2. Examples: Social media posts, staff manual, defining a market audience 3. Careers: Digital publicist, editor, market analyst, community manager
Product Marketing 1. Definition: Promotion of a tangible product or experience to a market audience for consumption or purchase 2. Examples: Yearbook sales, promoting an online experience, starting new publications, senior recognition ads 3. Careers: Digital publicist, editor, market analyst
Branding 1. Definition: Maintaining a positive image as a staff via personal and professional conduct and providing opportunities for an audience to interact with the staff 2. Examples: Social media policies, staff manual, T-shirts, staff activities 3. Careers: Digital publicist, community manager
Digital Publicity 1. Definition: Entrepreneurship activities that are executed via social media, including fundraising, product marketing, and public relations 2. Examples: Email blasts, Facebook, Twitter, Tumblr, Pinterest, Instagram 3. Careers: Digital publicist, community manager
Advertising 1. Definition: Raising revenue for a publication through the sale of business and recognition ads to at least break even or make money 2. Examples: Business ads, recognition ads, page sponsors, coupon books, selling social media posts 3. Careers: Digital publicist, market analyst, sales, graphic design, account planner
Fundraising 1. Definition: Raising revenue for a publication through the sale of tangible or experiential benefits to the audience 2. Examples: Baked goods, car wash, grad announcements, senior photos, penny wars, kindness cards, Valentine grams 3. Careers: Fundraising/development for nonprofits and companies
Distribution 1. Definition: A strategy for getting the publication from the printer to the audience and dealing with audience reactions/concerns after publication 2. Examples: Yearbook distribution, letters to the editor, distribution events 3. Careers: Event planning, customer service
