Environmental Scanning and Industry Analysis for Strategic Management
Explore the importance of environmental scanning, industry analysis, and the impact of societal, technological, and sociocultural trends on strategic management. Delve into the forces driving industry competition and the role of technology in shaping various industries. Stay informed about the natural environment, societal dynamics, and technological advancements that influence business strategies and decision-making.
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Presentation Transcript
STRATEGIC MANAGEMENT DR. HERMAN S. MBA ENVIRONMENTAL SCANNING ENVIRONMENTAL SCANNING & INDUSTRY ANALYSIS INDUSTRY ANALYSIS & Magister Management Magister Management Program Universitas Komputer Indonesia Universitas Komputer Indonesia Program
SCANNING THE NATURAL ENVIRONMENT Resources Wildlife Climate Environmental Sustainability http://t2.gstatic.com/images?q=tbn:ANd9GcRxf509-fW06KahxWx49FZbLRCmNDHSbnyhOjhAP6NzGMhEB05J5ygD6N0
SCANNING THE SOCIETAL ENVIRONMENT ECONOMIC TECHNOLOGY POLITICAL-LEGAL SOCIOCULTURAL GDP trends Total Govornment spending for R&D Antitrust regulation Lifestyle changes Interest rates Tot Industry spending for R&D Environmental protection laws Career expectations Money supply Focus of technologies effort Global warming legislation Consumer activism Inflation rate Patent protection Immigration laws Rate of family formation Unemployment level New products Tax laws Growth rate of pop Wage/price control New dev in tech transfer fr lab to mrkt Special incentives Regional shift in population Devaluation/ revaluation Productivity improve Foreign trade regulation Life expectancies Energy alternatives Internet availability Laws on hiring & promotion Birhrate Energy availability & cost Telcom infrastructure Stability of government Health care
TECHNOLOGY IMPACT ON INDUSTRY Portable information devices & electronic networking Alternative energy sources Precission farming Virtual personal assistants Genetically altered organisms Smart, mobile robots
SOCIOCULTURAL TRENDS Increasing environmental awareness Growing health consciousness Expanding senior market Declining mass market Changing pace and location of life Changing household composition Increasing diversity of workforce & market
FORCES DRIVING INDUSTRY COMPETITION
THREAT OF NEW ENTRANTS NEW ENTRANTS BARRIER TO ENTRY: Economic of scale Product differentiation Capital requirement Switching cost Access to distribution channel Government policy
RIVALRY AMONG EXISTING FIRMS Number of competitors Rate of industry growth Product or service characteristics Amount of fixed costs Capacity High of exit barriers Diversity of rivals.
RELATIVE POWER OF OTHER STAKEHOLDER
SYSTHESIS OF EXTERNAL FACTOR List opportunity & threats (8-10) in column 1. Weight each factor from 1.0 (most important) to 0.0 (not important) in column 2. Rate each factor from 5 (outstanding) to 1 (poor) in column 3, based on company s response to that factor. Multiply each factor s weight times its rating to obtain each factor s weighted score in column 4. Use column 5 (comments) for rationale used for each factor. Add the individual weighted scores to obtain the total weighted score for the company in column 4. This tells how well the company is responding to the factors in its external environment.
EFAS TABLE (EXAMPLE) External factors (1) Weight (2) Rating (3) Weighted Score (4) Comments Opportunities Opportunities Economic integration of european community Demographic favor quality appliances Economic development of asia Opening of eastern europe Trend to superstore Threats Threats Increasing government regulation Strong U.S. competition Whirlpool & electrolux strong globally New product advances Japanese appliance companies TOTAL SCORES
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