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Smart mobility and Arctic 12/22/2020 1
PART I: GENERAL INFORMATION 12/22/2020 2
Key points and main messages Finland has a long history and thorough understanding of delivering smart and environmentally friendly high-tech maritime solutions. Finland is developing the world s first autonomous maritime ecosystem One Sea in collaboration with both Finnish and international companies The ecosystem should be operational by 2025. Finland is a global leader in icebreaker design, polar shipbuilding, ice technology and fleet operation. With everything in a car becoming digitalized and connected, automotive industry is looking for new innovative solutions and technologies, providing the needed edge for tomorrow's vehicles. For decades now, global car manufacturers have pushed their vehicles to the limit in Finnish Lapland. Now many self-driving car companies come to Finland because of the good facilities and cold climate. Finland has introduced many solutions to mobility, including using the Internet of Things (IoT), Artificial Intelligence (AI) and 5G. Finland can bring valuable know-how to partnerships in the mobility sectors and wants to work with international co-creators. How to portray Finland? Position Finland as having extensive technical know-how in mobility solutions. HighlightFinland s long experience with cold weather mobility. Profile Finland as the perfect place to develop cold weather mobility solutions for land, sea or air vehicles. 12/22/2020 3
Elevator pitch: Smart mobility and Arctic The transportation of goods and people is critical to how our modern society functions, yet our old methods are unsustainable. We need new, cleaner and smarter transportation solutions. Smart mobility can be the answer. One definition of smart mobility cited by the EU is using digital technologies to make transport and mobility smarter, safer and greener. Finland has a long history of developing maritime solutions. Today seaborn trade and transport is becoming more important for our interconnected world. Finland also has strengths in enabling technology, such as mobile communications, sensors, data analytics and AI. These help to enable smart mobility solutions. Smart mobility can reduce emissions, save time and improve safety. Finland is a Nordic country with cold-weather expertise. This includes developing icebreakers, oil spill cleaning in ice, and autonomous vehicles in snow. The combination of maritime experience, enabling technology and Arctic know-how has made Finland one of the most innovative places for smart mobility solutions in the world. Finland has also taken pole position in Europe for autonomous vehicle and winter testing. Many global companies have chosen Finland as the place to test self-driving cars in ice and snow and develop solutions for their cold weather use. Finland s expertise in autonomous vehicles also extends to the air and sea: Finnish companies provide innovative solutions to autonomous unmanned aerial vehicles and ships. Finland also has been a global forerunner in new mobility ideas, such as Mobility-as- a-Service (MaaS). With MaaS the customer pays for mobility, not for a bus ticket or car, for example. MaaS allows a traveler to plan, book and pay for multiple types of mobility services at once. Finland is searching for international partners in the maritime, autonomous vehicle and smart mobility sectors. 12/22/2020 4
Background 1/2 In 2018 Finland introduced new transport rules to encourage the development of a smart mobility ecosystem. This included deregulation, tax incentives and data- sharing mandates for public entities. One of the first wide scale applications of the Mobility-as-a-Service (MaaS) concept happened in Helsinki. MaaS is a service which allows a traveler to plan, book and pay for multiple types of mobility services at once. For example, it could include a bike to the metro station, a metro ride and a taxi to your final destination. Many smart mobility solutions involve sharing, such as vehicle or ride sharing. Finland changed rules to allow innovation in these areas. Now there are city bike, electric scooter, car and ride sharing companies in the country. Connectivity and the Internet of Things (IoT) is required for most smart mobility applications. Finland has many experts in necessary infrastructure, such as communications technology, sensors and data analysis. Finland isn t an island it is a peninsula but the sea has always been the prime way Finland traded with its neighbors and the wider world. This has given it decades of developing maritime solutions. In recent years Finland has been applying smart mobility concepts and technologies to the maritime industry. Increasing efficiency is one way smart solutions increase sustainability. As an example, the Finnish maritime company W rtsil has developed route optimization technology which helps ships use the prevailing weather to assist their journey. This reduces fuel usage and emissions. W rtsil has also developed innovative zero-emission maritime solutions. The company has designed and equipped two battery-powered ferries for Norway. 12/22/2020 5
Background 2/2 Today Finland has some of the world s top ship designers, builders and outfitters. For example, the Oasis of the Seas, which was the largest cruise ship in the world when launched, was built in Finland and is powered by engines from the Finnish company W rtsil . Due to Finland s geography it has strengths in cold-weather mobility. This includes developing icebreakers, oil spill cleaning in ice, and autonomous vehicles in snow. Many companies developing self-driving cars come to Finland to test how they operate in snow and ice. The environmental services company Lamor partnered with public organizations to develop equipment and procedures to clean oil spills in icy conditions. Arctic maritime know-how is becoming increasingly important as northern shipping routes become feasible. Finland works bilaterally and multilaterally on achieving a sustainable future for the Arctic. Finland is a member of the Arctic Council, the Barents Euro-Arctic Council and many related UN sub-organizations. 12/22/2020 6
Facts and stats Helsinki was ranked Europe s best city for urban mobility by the American political journalism group Politico in 2017. There are 1,142 automotive and transport technology companies in Finland, according to Helsinki Business Hub and 3,000 maritime companies, according to the Ministry of Economic Affairs and Employment. Finland is ranked the #1 country in building the most energy-efficient cruise vessels and is the #1 country in polar shipbuilding, design and fleet operation, according to the Ministry of Economic Affairs and Employment (2019). Helsinki is one of the best prepared cities for new mobility, according to the Future Mobility Competitiveness Index (2019). Over 130,000 maritime trips are made annually in the Arctic, according to a study by Silber and Adams which was published in Frontiers in Marine Science (2017). Arctic shipping is estimated to increase 50% between 2012 and 2050, according to Transport & Environment. Finland has built more polar class icebreakers than any other country, according to Business Finland. The Finnish company W rtsil says it is one of the three largest marine power companies in the world, particularly for gas carriers, cruise ships, ferries and the offshore industry. 12/22/2020 7
Some Finnish companies in the field Arctia icebreaking, surveying, port design, waterway maintenance, navigational aids and hydraulic engineering AwakeAI maritime logistics Basemark software for the automotive industry, particularly autonomous driving and electric power train solutions Deltamarin ship design, offshore engineering and construction services EKE train automation, communication, integration and remote monitoring Iceye satellite imagery Kyyti software, mobility as a service platforms Lamor oil spill response in marine and Arctic conditions Meyer Turku shipbuilder who has done huge projects, like cruise ships Mosaic Mill conducts aerial surveys using drones Navia ship design, including superyachts Proxion railway infrastructure Rauma Marine Constructions shipbuilder which specializes in icebreakers, ferries and military vessels Steerprop propulsors for offshore and cruise industries, with special strengths for icebreakers and ice-class ships Third Space Auto software for autonomous flight Uki Workboat shipbuilder for medium-sized and bespoke projects Unikie software for vehicles VideoDrone manufactures drones for professional use Whim a mobility app which includes all transport options, such as busses, bicycles and autos W rtsil one of the largest maritime engine manufacturers in the world, also does ship design, navigation, exhaust treatment and more. 12/22/2020 8
Programs and main markets Smart Mobility Finland Business Finland s program supports Finnish companies and attracts international organisations to Finland If focuses on seamless transport chains, emission reduction and big data. Smart Mobility Helsinki Business Hub helps international companies set up operations or find partners in the Greater Helsinki area. In particular, they are interested in autonomous driving, integrated mobility / MaaS and shared mobility. Mobility Lab Helsinki testbed for smart mobility. One Sea One Sea is a high-profile collaboration project which aims to create an autonomous maritime ecosystem by 2025. Partner organizations include both Finnish and international companies. The test area is located off the southwest coast of Finland and is used to test and validate autonomy related maritime technology for surface vessels in authentic sea conditions, including Arctic conditions. 12/22/2020 9
Sites to visit in Finland Forum Virium the City of Helsinki s innovation company which focuses on smart mobility and other urban solutions. Business Finland One Sea Autonomous Marine Ecosystem an ecosystem aimed to create autonomous maritime solutions. Lapland for winter testing all types of vehicles, including electric and autonomous vehicles, are tested in cold weather environments. Snowbox and Lapland Proving Ground are two major providers. Arctic Centre of the University of Lapland. VTT helps companies and other organisations develop smart mobility services from automated vehicles to efficient logistics and sustainable transport systems. Smart Technology Hub led by the company W rtsil , this Vaasa-based ecosystem focuses on maritime and energy solutions. Experts who can give good lectures on the topic Please let VIE-50 know if you have suggestions of good speakers. We will update this material. 12/22/2020 10
For social media @ Arctic Centre @ BusinessFinland @VTTFinland #TeamFinland #Arctic #smartmobility Mobility as a Service was born in #Finland. Come partner with us so we can take #MaaS to the next level. The weather outside might be frightful, but #Finland is helping self-driving cars learn how to handle ice and snow. Global trade is critical for our economy. #Finnish smart maritime solutions are helping ships be faster, greener and safer. #Finland knows winter, from icebreakers to cleaning oil spills to autonomous vehicles. Put your winter coat on and come talk to us about #Arctic solutions. For further information Hanna Rantala, Senior Director, Programs, Business Finland hanna.rantala@businessfinland.fi, +358 50 55 77 797 Heikki Rajasalo, Solution Sales Lead, VTT Research heikki.rajasalo@vtt.fi, +358 50 5830609 Marko Tamminen, Senior business advisor, Helsinki Business Hub, marko.Tamminen@hbh.fi, +358 40 484 7046 Juho Kostiainen, Coordinator, City of Helsinki, juho.kostiainen@hel.fi 12/22/2020 11
Tools and materials Droneinfo.fi Finland has made it easy to develop unmanned flying vehicle solutions, including this handy information site maintained by the Transport and Communications Agency. Maritime: The future at sea is intelligent Business Finland s maritime landing page contains information about ports and ships, including some native Finnish strengths like icebreakers. Smart mobility Business Finland s smart mobility landing page includes new technologies and business models. This vessel is brimming with innovations A short video from the Foreign Ministry shows how Finnish solutions reduce the harmful environmental impact of ships. Finland Toolbox: Maritime A variety of presentations compiled by the Foreign Ministry. Finnish Marine Industries The website for the maritime industry includes news, publications and a list of member companies. Publications from the Arctic Centre of the University of Lapland Mostly academic, these materials cover a wide variety of Arctic topics. 12/22/2020 12
PART II: COUNTRY SPECIFIC INFORMATION 12/22/2020 13
Key points and main messages What are the most important things to emphasize in this specific country? What is Finland s special knowhow that makes us stand out especially in this country? Why should someone from this country want to cooperate, invest or buy? 12/22/2020 14
Elevator pitch Write a clear, brief message/commercial about the sector and Finland's knowhow. Position Finland: who are we and why people should trust us in this country State the problem that needs to be solved in this country and globally Present our solution and results with focus on the needs of this country: explain what we do, how we do it and what makes us unique. Eliminate jargon but wrap everything into a good story Finish with a call to action: what do we want to happen next, where do we want to go? 12/22/2020 15
Background, facts and stats This is the part where you add facts to support and explain your elevator pitch. Short history and development of the sector in your country. List all essential facts and numbers that a person needs to understand the size and significance of the sector in your country. Why and how did this become a key sector for Finland? What is the broader role of Finland in this sector, what is our position in comparison to other countries? 12/22/2020 16
Finnish companies in the area Please list Finnish companies operating in this sector in your country. Write shortly (1-2 sentences) what they have to offer. Team Finland Name of persons in charge of this sector in your country: name, title, organization, email, phone number. 12/22/2020 17
PART III: INSTRUCTIONS AND BACKGROUND FOR THIS INTERNAL MATERIAL PACKAGE 12/22/2020 18
Material package: instructions This is an internal working paper to support all Team Finland actors globally in promoting Finland and its strengths. The Unit for Public Diplomacy of the Ministry for Foreign Affairs coordinates the production of sectoral working papers in close cooperation with Business Finland and other core actors. The sectoral working papers can be found in the internal Team Finland section of the Finland Toolbox. Parts I-II Part I of consists of general information that can be used globally when preparing for meetings, visits, events, campaigns, etc. Part II is left blank. All Team Finland teams around the world are encouraged to fill in country specific information and use it actively! Hyperlinks When you read the content in normal view, the hyperlinks are not clickable. You can either open the hyperlinks by right-clicking on them and selecting Open Hyperlink or by switching to slide show view and clicking on them . Questions and comments If you have questions or suggestions concerning the format or content, please contact The Unit for Public Diplomacy at vie-50@formin.fi. 12/22/2020 19
Country branding and Team Finland work: why do we need common messages? Country branding is advocacy, communications and marketing that aims to influence target groups knowledge, opinions and eventually decisions through owned and earned media, events and meetings, among other means. Country branding is carried out by everybody who speaks about, writes about or documents Finland. Country image work is part of the normal work of our all Finnish actors abroad when they have meetings, are present in the media, give speeches, etc. It is not just about individual functions or events. It is extremely important that all relevant actors prioritize themes together and deliver the same main messages highlighting Finland's strengths. Sufficient cultural sensitivity is needed, always adapt Finland s strengths to each cultural area and current discussion. Finland s country image work is led by the Finland Promotion Board (FPB). In 2019 2023, the member organizations are: Ministry for Foreign Affairs, Ministry of Economic Affairs and Employment, Ministry of Education and Culture, Finnish National Agency for Education, Business Finland, Visit Finland, City of Helsinki, House of Lapland, Finnish Cultural and Academic Institutes, the Finnish Innovation Fund Sitra, Music Finland, W rtsil , Finnair and Iceye. 12/22/2020 20
