Essential Tips for Business Success and Growth
Learn key strategies for business success including market analysis, target audience insights, unique value proposition, and financial planning. Explore why businesses fail and how to navigate challenges effectively.
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Presentation Transcript
Gateway Regional High School (New Jersey) GO GATORS! Go-To-Market Matt Brown March 17, 2020
About Me Consultant / Entrepreneur for 20+ years Dallas-Based Help companies grow $0 to $100mm Start-Ups Small Businesses Why I like Start-ups? Provide mentorship Enjoy Taylor ham, egg, and cheese on a cold day No great man lives in vain. The history of the world is but the biography of great men. - Thomas Carlyle
Why do businesses fail? 90% of new startups fail 75% of venture-backed startups fail Under 50% of businesses make it to their fifth year
Target Market Listen & Learn! Identify Segment Gen Z 1995 to 2010 2.4 billion worldwide 32% of the world $44 billion spending power and influences another $600 billion in household purchases (GlobalWebIndex data) As of 2020, Gen Z makes up more than 40% of U.S. consumers (Fast Company) Digital habits Social media Political & societal views Behaviors & preferences Customer Persona Desire truly relevant topics Not interested in my friends cat More interesting activities Value privacy and personal data Want meaningful conversation Curious, critical thinker, problem-solver Learn One-on-One Discussion forums Surveys
Unique value proposition (steak vs. sizzle) Positioning to Target Market Sell the benefits rather than product features (sizzle vs. steak) Private social network to explore action-oriented topics in a safe and secure environment Relevant (no noise) Secure (protected data) Honest (transparency) Safe (no judgment, no fake accounts, no creepers) Elegant (simple to use, transparent, phenomenal UX)
Analyze the Market Industry overview Competitive Forces Economic Forces Political Forces Legal and Regulatory Forces Technology Forces Sociocultural Forces Competitive Analysis (Strengths, Weaknesses, Opportunities, Threats)
Have a business model (it takes money to stay in business) Don t undercharge Identify all sources of money Create a budget Spend wisely Economics
Content Marketing Digital marketing and social media Blogs Video Posts Articles and thought papers (media list) Events (speaking opportunities) Webinars Newsletters Search Engine Optimization (SEO)
E-mail marketing Inside sales Pay-per-click ads Sponsored events Third-Party events Lead Generation
Account- Based Marketing High potential accounts Influencers Cross-Sell / Up-Sell
Innovative Programs Creative touchpoints with stakeholders
Industry associations Analysts Middle players Media Strategic alliances Awards and recognition Partner / Influencer Programs
Forums Advisory boards Testimonials Personalized touchpoints Customer events Customer Engagement
Wear multiple hats Know what you re good at and what you need help with Be resourceful and solve problems Be strategic AND tactical Hustle Balance Use mentors/examples Network immediately Always be learning Fail small, cheap and fast and then get back up! Entrepreneur Success Criteria
