Essentials of Digital Marketing: Website Development
Website management and development are crucial for a website to meet its objectives successfully. From skills like programming, content optimization, and graphic design to usability and user experience, this chapter covers the fundamental aspects necessary for a website to function effectively. Learn about website architecture, content development, and the importance of usability in creating a user-friendly experience for visitors.
Download Presentation
Please find below an Image/Link to download the presentation.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author. If you encounter any issues during the download, it is possible that the publisher has removed the file from their server.
You are allowed to download the files provided on this website for personal or commercial use, subject to the condition that they are used lawfully. All files are the property of their respective owners.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author.
E N D
Presentation Transcript
The Absolute Essentials of Digital Marketing The Absolute Essentials of Digital Marketing CHAPTER 3 CHAPTER 3 WEBSITE DEVELOPMENT
WEBSITE MANAGEMENT AND DEVELOPMENT WEBSITE MANAGEMENT AND DEVELOPMENT Whatever management is required if a website is to meet its objectives. its size and purpose, an element of The maintaining might include: range of an skills effective required website in developing are varied, and and programmers, content optimization specialists, sales staff, merchandisers and marketers plus specialists analytics, conversion rate security, checkout facilities, VR and so on and so on. graphic designers, copy usability search experts, engine writers, writers, in the likes on-site video, of optimization, imaging, AR,
WEBSITE MANAGEMENT AND DEVELOPMENT WEBSITE MANAGEMENT AND DEVELOPMENT Do basic help the digital marketer function. marketers understanding need to know coding s coding? No though a of fundamentals will Ethos and philosophy It is essential that the website matches those of the organization the most successful websites do so.
USABILITY USABILITY If a commercial website is clever but does not meet the needs of its visitors then it has failed as a website. Key is the user experience UX which is all about making a website user friendly. In achieving the site s objectives its usability is arguably the most important design. element of website If a website is difficult to use, people leave. If the homepage fails to clearly state what a company offers and what users can do on the site, people leave. If users get lost on a website, they leave. If a website's information is hard to read or doesn't answer users' key questions, they leave. Jacob Nielsen.
THE BASICS THE BASICS - - site architecture site architecture Essential presented in hierarchical terms might be the first role for the website s manager before developers get involved. for its layout, the site s architecture
CONTENT DEVELOPMENT CONTENT DEVELOPMENT 1 The development of textual content Four key issues: 1. The solution to what need is being sought when a member of the target market chooses to visit the website 2. What information does the target market expect to be given to meet that need? 3. How does the target market expect that information to be presented? 4. How is this information best developed and by whom?
CONTENT DEVELOPMENT CONTENT DEVELOPMENT 2 The development of images and other features Although purposes, helping to meet the customers needs. images they may be for essential purely aesthetic element can be an of Similarly, where moving images help sell a product. For all website content input is best sought. for some sites, videos are necessary development, professional
THE GLOBAL WEB PRESENCE THE GLOBAL WEB PRESENCE When countries the primary strategic decision is Standardize or localize websites. businesses are considering moving into new the sane applies to Standardize organization that caters for global audience approach: one website of a domestic Localize country in which the firm aims to trade. approach: different websites for each A third option falls between the two: local websites but with a standardized brand image (logo, colour, layout) with content applicable. being localized where
