Ethical Issues in Marketing: Consumer Manipulation and Data Privacy Dilemmas
Explore the ethical dilemmas in marketing, involving scenarios like actors posing as customers and selling customer data. Should companies prioritize fair practices and data privacy? Join the discussion on marketing ethics.
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Presentation Transcript
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Ethical Issues in Marketing Ethical Issues in Marketing
An actor hired by a particular company poses as an ordinary Joe and strikes up a conversation with a potential consumer to praise the company s product or service. Is this fair?
When customers shop your online store, they leave an electronic trail that provides lots of information - from their name and address to the types of goods that interest them when they search the site. A partner company would like to buy the data from you. Should you make the sale? Do you even have the right to use that information in house?
