Evaluating Influence of Stakeholder Scorecard Models
Explore various stakeholder scorecard models like Reputation Quotient, SPIRIT Model, Brand-Trust Scale, Edelman Trust Barometer, and Multi-dimensional Relationship Scale in evaluating stakeholder influence.
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Presentation Transcript
Chap 7. Stakeholder Scorecard: Evaluating Influence of Stakeholder Dr. Ir. Yeffry Handoko Putra, M.T
Model 1: Reputation Quotient (Fombrun, 2004)
Model 2: The SPIRIT Model The Stakeholder Performance Indicator Relationship Improvement Tool (SPIRIT) was designed with two goals: (a) to provide management an evaluation of stakeholder relationship quality and (b) to identify the motivational dimensions of both stakeholder perceptions and behaviors (MacMillan et al., 2004).
Model 3: Brand-Trust Scale (BTS) Delgado-Ballester and Munuera-Aleman (2003) brand reliability and brand-trust brand intention
