EveryAGE Counts Campaign: Shifting Social Norms on Ageing
The EveryAGE Counts Campaign, supported by a national coalition, aims to combat ageism and remove structural barriers faced by older Australians. The campaign is driven by organizations and individuals to raise awareness, research ageism, and promote equal participation in social and economic life. Learn more about the campaign and the efforts to shift negative attitudes towards aging.
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Presentation Transcript
The EveryAGE Counts Campaign is driven by a national coalition of organisations and individuals formed to shift negative social norms on ageing and towards older people raise awareness of ageism campaign against the structural barriers to participation caused by ageism research the attitudes and beliefs that drive ageism faced by older Australians which prevent older people from participating equally in social and economic life is auspiced in its initial stages by The Benevolent Society. is funded by The Benevolent Society and the JO & JR Wicking Trust.
EveryAGE Counts Campaign Coalition Steering Group Organisational members United Voice (Mel Coad) Aboriginal Community Services (Graham Aitken) Your Life Choices (Kaye Fallick) ACSA (Elizabeth Teece) Australian Association of Gerontology (James Beckford-Saunders) Individual members Robert Tickner (humanitarian advocate, former CEO Red Cross Australia and former minister for Aboriginal and Torres Strait Islander Affairs) Australian Centre for Social Innovation (Kerry Jones) Australian Human Rights Commission, Aged Discrimination Commissioner (Kay Patterson) Mike Rungie (Global Centre for Modern Ageing) Jane Caro (Social commentator, writer, facilitator, broadcaster and more) COTA Australia (Ian Yates) ECH (David Panter) Sally Evans (Chair of LifeCircle, a Non-Exec Director on a number of boards) FECCA (Tina Karanastasis) Kate O Loughlin (Associate Professor Ageing, Work and Health Research Unit, The University of Sydney) National Seniors (John McCallum) Per Capita Australia (Emma Dawson) Helen Creasey (Professor, Director, Advisory Committee, Ageing and Alzheimer s Institute Regional Australia Institute (Liz Ritchie) Deborah Snow (Journalist, Fairfax media) The Benevolent Society (Kirsty Nowlan)
Ageism is stereotyping, discrimination and mistreatment based solely upon age* Ageism comes from negative attitudes and beliefs about what it means to be older. It is a big problem because it impacts on our confidence, quality of life, job prospects, health and control over life decisions. *while ageism can be experienced by people at any age, the focus of EveryAGE Counts is ageism experienced by older people.
Structural barriers and policy domains Political leadership Work Health Aged care Housing Digital Inclusion Economic Security Media Representation
Imagine what an Australia without ageism would be like Older people would be valued and their contributions acknowledged have opportunities to learn, grow and live purposeful lives participate in work for as long as they want to be visible and represented in media in all their diversity be connected with their communities where contact between generations is normal and encouraged have a voice and be part of all major policy decisions that affect them have equal access to goods and services and consumer protections when they need them get the right care and support, which maintains their dignity and autonomy, if and when they need it.
I/We Pledge I/We stand for a world without ageism where all people of all ages are valued and respected and their contributions are acknowledged. I/We commit to speak out and take action to ensure older people can participate on equal terms with others in all aspects of life. ______________________________________________ everyagecounts.org.au
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