Evolution of Digital Marketing Strategies for Success

SeminarPpt.com Seminar On Digital Marketing Submitted to: Seminarppt.com Submitted By Seminarppt.com

History Of Digital Marketing Evolution of digital marketing What is digital marketing Difference Between Traditional and Digital Marketing Table Of Content Types Of Digital marketing What is the next big thing in digital marketing? Advantages of Digital Marketing Disadvantages of Digital Marketing Conclusion

History Of Digital Marketing

WIKIPEDIA products or services using digital technologies on the Internet, through mobile phone Apps, display advertising, and any other digital mediums. Digital marketing is the marketing of HUBSPOT marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. Digital marketing encompasses all What is Digital Marketing NEIL PATEL using digital channels to spread your message about your products or services. Some of the ways you can do this are through paid ads, social media, emails, blogging or even SEO. Online marketing is the practice of

Difference Between Traditional and Digital Marketing

1. Search Engine Marketing (SEM) 2. Search Engine Optimization (SEO) 3. Content Marketing 4. Pay Per Click (PPC) Types of Digital Marketing 5. Email Marketing 6. Social Media Marketing (SMM) 7. Affiliate Marketing 8. Inbound PR 9. Sponsored Content

SEM is one of the more effective marketing methods in the B2B space and aims to optimize the brand presence and conversions of a business using paid methods. In other words, SEM earns traffic by purchasing ads on commonly used SEM services like Bing Ads and Google AdWords. Search Search Engine Engine Marketing Marketing (SEM) (SEM)

SEO is the process of optimizing your website content so that your website ranks higher in search engine results pages for a certain keyword. Thereby increasing the amount of organic (or free) traffic your website receives. Search Search Engine Engine Optimization Optimization (SEO) (SEO)

Content marketing one of the broader digital marketing terms you might come across. With the ultimate goal of persuading your audience and building credibility, content marketing typically covers content assets like blog posts, infographics, eBooks, videos, white papers, and webinars Content Content Marketing Marketing

Pay-per-Click (PPC) falls under the SEM umbrella when it applies to ads on search engine results pages, but it can also extend to affiliate marketing and ads on other websites. Pay Per Pay Per Click (PPC) Click (PPC)

Despite being one of the oldest types of digital marketing, email marketing still receives ROIs as high as 3,800 percent. It offers a way for you to promote your products or services, develop relationships, increase brand loyalty, and elicit useful feedback from your customers. Email Email Marketing Marketing

Without a doubt, social media has become the ultimate game-changer in marketing over the last decade one that brands cannot afford to overlook Thankfully, there are a variety of social media platforms you can choose from, including Facebook, Twitter, LinkedIn, Instagram, Snapchat, and many others. Social Media Social Media Marketing Marketing (SMM) (SMM)

Affiliate Affiliate Marketing Marketing

The goal of inbound PR is to drive traffic to your website via content creation. Content in inbound PR needs to add value to the reader, or it will end up lost in search engine and social media algorithms. By using programs like Google Analytics and social media analytics, PR professionals can determine what their reach is for different forms of content. Inbound PR Inbound PR

The next big thing being talked about by many marketers is the power of AI in the forms of augmented reality and voice search systems. What is the What is the next big next big thing in thing in digital digital marketing? marketing? These innovations are already on the rise and expected to be even more integrated into digital marketing.

Global reach - a website allows you to find new markets and trade globally for only a small investment. Lower cost - a properly planned and well targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods. Trackable, measurable results - measuring your online marketing with web analytics and other online metric tools makes it easier to establish how effective your campaign has been Personalization - if your customer database is linked to your website, then whenever someone visits the site, you can greet them with targeted offers.. Advantages Advantages of digital of digital marketing marketing

Skills and training Time Consuming High competition Complaints and feedback Security and privacy issues Disadvantag Disadvantag es of digital es of digital marketing marketing

Digital Marketing is very important for specialists in digital marketing. Digital marketing is a perfect business opportunity for digital marketers. To be competitive on the digital market, you need to have a clear understanding of the advantages and disadvantages of digital marketing. Conclusion This is a growing business field. Digital marketing is nothing more than taking advantage of new technologies to achieve marketing objectives. The digital marketing team and the marketing department are no different.

References Wikipedia.org Google.com Seminarppt.com Studymafia.org