Evolution of Housing in Ireland: From Rural Farmhouses to Modern Suburban Mix

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The population of Ireland has seen significant growth over the years, leading to the development of various types of housing solutions. From detached farmhouses in rural areas to large housing estates, and from apartment complexes in urban centers to mixed suburban communities, the housing landscape in Ireland has evolved to cater to the changing needs of a diverse population.

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Is OYO the right choice for you? Presenting to: Jakayla Michel, MBA participant 2020 Presented by: Nanyang consulting

Agenda Agenda 1 2 3 4 5 6 Profile Concerns Analysis Decision Pitch plan Alternative choices 2

Your profile: As an MBA student with investment bank experience, you are keen for a career shift Professional experience Four years in investment bank sector; MBA candidate Key Financial analysis; capabilities: Problem-solving skills; Strategic mindset Pivot to a challenging and successful industry; Desire Gain more visibility in the role; Autonomy in work Strategic capability, problem solving and management knowledge base makes you a suitable candidate for Operations 3 Profile Concerns Analysis Decision Pitch plan Alternative choices

Concerns : Skepticism regarding the business model and success of OYO in US, makes it a challenging career path Sustainable business model? Challenges for expansion into US? Viability of franchise model? Question of profitability? Challenges Lack of backpacking/ cheap travel culture Strong competition Airbnb, budget hotels Hotels have basic standards already Criticism Will the development of OYO be translated into your own career growth? 4 Profile Concerns Analysis Decision Pitch plan Alternative choices

Internal Analysis: OYO exhibits a strong franchise model that has worked in the past, but faces skepticism Strengths Weaknesses One of the largest hotel chains in the world Financially viable adequate funding $ 10 billion valuation Growth across the globe Less cost intensive franchise business model Positive customer service Social proof Technologically advanced ORBIS and OAM High operating expenditure renovation and skill Not profitable yet Risks with franchise model 5 Profile Concerns Analysis Decision Pitch plan Alternative choices

External Analysis: OYO operates in a competitive environment with opportunities for expansion Opportunities Threats Online adoption rates Customer trust create more awareness Increasing trend for middle-class business and vacation High growth rate in US hotel market Partnerships and collaborations Potential Lawsuit Ncrypted Weak publicity criticism of founder US overheads are different from existing markets 6 Profile Concerns Analysis Decision Pitch plan Alternative choices

Value Analysis: OYO operates in a competitive environment with opportunities for expansion High High- end hotels Airbnb Motels Relativity Oyo Rooms Budget hotels Low Technology and Convenience Brand value Customer Service Loyalty Programs Pricing OYO rooms displays potential for growth customer service and loyalty programs 7 Profile Concerns Analysis Decision Pitch plan Alternative choices

Financial outlook: OYO endeavors in reducing loss and will make the business model more profitable and sustainable. In INR CR Financial Mertics Revenue Growth Y-O-Y Net (loss)/ gain Historic Forecast 2017 120 2018 416 3.47 (360) 2019 1,481 3.56 (512) 2020 4,443 3.00 (861) 2021 8,886 2.00 - 2022 2023 2024 13,329 1.50 3,328 15,995 1.20 9,983 19,194 1.20 31,945 (355) Business Mertics Realized value Growth Y-O-Y (Losses)/gains (as a % of realized value) 798 1,768 2.22 -20% 4,921 2.78 -10% 17,224 2.50 48,226 1.80 110,919 199,655 0.80 319,448 1.30 3% 0.60 10% -5% 0% 5% Despite the loss presented in financial statements in 2019, improvement in the business model and economics of scale will enable OYO to make profit in next 5 years. 8 Profile Concerns Analysis Decision Pitch plan Alternative choices

Business model outlook: As an emerging-market unicorn, OYO is providing tech-driven solutions to both hotels and end customers Bringing a clean bed and environment to all travels at a budget price Mission Providing tech-driven solution (AI algorithm) for making economy hotels discoverable and bookable Increase visibility and occupancy rate of low-end hotels to attract travelers; Provide travelers budget price with standard service Solutions Capital-light franchise model enables scalability Partnerships with local hotel owners and some higher-quality Self-own properties/hotels Business model OYO uses data science and AI algorithm to disrupt the traditional budget hotel industry, and provide solutions to both hotels and travelers. 9 Profile Concerns Analysis Decision Pitch plan Alternative choices

US market outlook: Considering following analysis, US market is ripe for OYO to exploit Rundown motels on the country requiring visibility; Upcoming customers in US needing quality hotels to stay; Pricing for OYO is cheaper compared to budget franchises in US Why US? Prefer travel & stay via roads compared to flight travel; Social-driven; Willing to listen to the opinions from friends Data intimacy (social media, mobile apps); Reliance on reviews, recommendations; More price conscious than Gen X and baby boomers Millennial trends in US With the tech-savvy, price conscious millennials on the rise in the US, OYO is on the right spot to booming in this market. 10 Profile Concerns Analysis Decision Pitch plan Alternative choices

Final Decision and Criteria used for analysis and final decision to pursue roles Financial analysis - sustainability and profitability will be met in 5 years Yes, OYO! Franchise Model target motels, outskirts of cities Customer centricity key to brand expansion Territorial Operations Leader Initiate new processes 1. Suitable job description based on experience 1 2. Monitor, analyze, improve efficiency Career and growth prospect 3. Broad range of job functions 2 4. Challenge existing processes Impact on OYO s success 5. Ensure success of hotel functions 3 11 Profile Concerns Analysis Decision Pitch plan Alternative choices

Pitch Plan: Roadmap for implementation of objectives in the role of Territory Operations Leader Plan for Customer centricity 1 Efficient Operations of Hotels 2 Build a capable team 3 Pitch plan will address the current challenges of OYO - drive occupancy rates and growth, and meet professional development needs 12 Profile Concerns Analysis Decision Pitch plan Alternative choices

Plan 1: Customer Centric marketing What Attract tech savvy millennials Growth of franchise pool Technology integration chatbots Show time (TV) for renovation Why Technological capabilities support chic style hotels 13 Profile Concerns Analysis Decision Pitch plan Alternative choices

Plan 1: Customer Centric marketing Technology Integrate Chat-bot concierge in mobile application and websites Chat-bots function with available data (analytics) Select motels and run down hostels (outskirts) with potential for development Operations and Marketing Renovation plan and up-scale 30-45 minute airtime on local news show OYO brand name Boost local marketing potential for a TV show in the medium term 14 Profile Concerns Analysis Decision Pitch plan Alternative choices

Plan 1: Customer Centric marketing Business Developm ent IT team Productio n Data Analytics Custome r Service Marketing Creatives ChatBots AI Marketing impleme ntation Activity streams for implementation of 2 new objectives will lead to increase in occupancy rates 15 Profile Concerns Analysis Decision Pitch plan Alternative choices

Plan 2: Partnerships and Collaborations What Requirement for effective partnerships Airlines and car Rental agencies display potential Why OYO has a promise of 100% occupancy 16 Profile Concerns Analysis Decision Pitch plan Alternative choices

Plan 2: Partnerships and Collaborations Partnerships with Airline companies (Eg: Delta Airlines) Airlines Project rooms and Pricing on airline website Provide Customer loyalty programs in OYO mobile services Car rentals Partnership with car rental agencies (Eg: Avis) Itinerary to include rooms at OYO Potential for expansion into Travel agency sector 17 Profile Concerns Analysis Decision Pitch plan Alternative choices

Plan 2: Partnerships and Collaborations Marketing Business developmen t Data Analytics Partnership Revenue and pricing IT Finance- Budgeting Activity streams for implementation of 2 new objectives will lead to increase in occupancy rates 18 Profile Concerns Analysis Decision Pitch plan Alternative choices

Plan 3: Build a capable team Identify key roles for implementation of objectives Identify capabilities (Job Description) Screening and selection based on Assessment Centre experience OYO Challenge behavioral screening Suitable human resources are required for successful implementation of pitch plan 19 Profile Concerns Analysis Decision Pitch plan Alternative choices

Timeline for growth as Territory Operations Leader Country Operations Leader 3 years Regional Operations Leader Territory 5- 7 years operations Leader Country Investment Manager Professional development and outlook based on applied role will lead to Senior positions in the long term 20 Profile Concerns Analysis Decision Pitch plan Alternative choices

Alternative Job Prospects in the event of unsuccessful application Business Development Manager Drive Sales End-to-end Business development Hospitality KPI Analysis Training and Development of staff Chief Operations Manager (Peak Hospitality) Job prospects E-commerce Manage Operations Customer Experience tracking Key Accounts Manager (Trivago, Expedia) Travel Suitable Service Industry job prospects based on interests and profile, will lead to holistic and professional successful development 21 Profile Concerns Analysis Decision Pitch plan Alternative choices